1. Kiosks
Providing Innovation
Creating inspiration
www.Star-EMEA.com

2. Retailers Already Know About
Decline of the
High Street
How the Home has
become the Fitting Room
Bricks & Mortar
Cost Struggle
www.Star-EMEA.com

3. Customer Awareness
• 88% of shoppers are more likely to
choose a company that allows them to
interact via an online, mobile or self-
service device. (Source: iQmetrix 2012)
• When the online price is 5% cheaper
than in-store, 60% of customers would
leave the shop (Source: GroupM research)
www.Star-EMEA.com

4. On-line sales are growing year on year
Is the Internet a Good thing?
After hour sales, low cost of sale etc.
How is the Internet Not so Good?
Returned Goods are costing the
Retailer £67 million p.a.
Lack of opportunity to cross sell
or to add value to products or
brand etc. etc. etc.
www.Star-EMEA.com

5. Just what are the Retailers’ choices?
Is this too obvious?
Bring the Advantages of the
Internet to the Store.
Innovative New Technologies
can help you to engage with
your Customers on a whole
new level.
www.Star-EMEA.com

6. Can a POS Printer Manufacturer help?
Star Micronics Europe covers EMEA & India
with as many different market profiles as you have customers
Africa -The Nordics - Russia - India - UK etc
So we can draw on a wealth of experience and technical know
how.
Star works hand-in-hand with all levels of customers
from: Harrods to Hamleys,
Specsavers to Selfridges,
McDonalds to Martin McColl
and in the Jubilee Year even Buckingham Palace.
The Future of Retail www.Star-EMEA.com

7. Evolution over Experience
The need to Inspire Customers is not just due to the world-
wide economic slow down, with innovation we can create -
“a natural need for In-Store Retail to evolve to meet the
customer’s IT expectations”
Your customers are now more comfortable with technology
as computers become part of their daily lives.
Kiosks can help focus that information – creating automated
receipts, confirmation of an order, vouchers and tokens.
All these things have a perceived face value that can build
product and, more importantly, brand loyalty.
www.Star-EMEA.com

8. Can Retailers enhance their customer
experience with IT without too much cost
Kiosks have gained in popularity of the last few years and are set to
grow into new arenas not previously considered.
Why?
ROI
RELIABILITY
SPACE
www.Star-EMEA.com

9. Can Retailers enhance their customer
experience with IT without too much cost
Advances in technology has provided a more integrated IT approach.
Retailers can now link in-store kiosk, digital signage, data mining,
POS systems and tablet use to incorporate Cloud activity.
Thus creating Financial and Customer Engagement advantages
Interactive Queue Busting
Endless Aisle opportunities
Cross market selling
Increased Coupon Redemption
Economic necessity made possible by today’s technology
www.Star-EMEA.com

10. Evolution over Experience
Kiosk
Latest News: Best
Buy a Major US Electrical Reseller has
closed 50 UK stores less than two years after opening.
To keep a Brand Presence in the UK they will open 100
new mobile locations aimed at high value
“impulse purchase opportunities”
www.Star-EMEA.com

11. Evolution over Experience
The new Kiosk Express
Formats are already in
use in the USA.
www.Star-EMEA.com

12. Premier Inn, the UK’s largest Hotel chain with 500 hotels
is using Kiosks as a replacement for A4 desktop invoice
printers.
Utilising Star’s unique and
automatic A4 to A6 driver
Premier Inn has improved the
whole Check-in experience and
provides a receipt that fits easily
into a wallet or a purse and,
at the same time, saves on cost.
www.Star-EMEA.com

13. Typical Laser Costs versus Star
Alternative
Laser paper = £3.40 per 500 sheets (when purchasing 5 packs*)
Toner Cartridge = £54* (2,000 page life)
Cost per page is 0.0338 UK pence
Star TSP800 = 1 roll of 110mm wide x 90mm diameter 70gsm paper
(549 pages at 16.2cm long) = £1.75 per roll
Cost per page is 0.0032 UK pence
Star TSP800II / TUP992 consumable costs are
90.47% less than a standard laser printer
*Advertised Internet Pricing 28.09.2012
www.Star-EMEA.com

14. Star v Laser
The “Greener” Alternative
• 82% less energy costs than a standard
laser printer
• Less Power consumed
• Less C02 emissions
www.Star-EMEA.com

15. Influence and Impulse
The kiosk can also be used in store
for checking price and stock
availability as well as the extent of
range – styles, sizes, etc.
The information the customer
receives can influence their
decision to buy.
It can enlighten and guide -
creating impulse purchases.
www.Star-EMEA.com

16. Customer Perception
The first step a customer takes is
through your door.
A customer’s perception of a
business is based on what they
see as they enter.
A Kiosk correctly placed can say a
lot about a business and create the
right first impression.
www.Star-EMEA.com

17. io
www.Star-EMEA.com

18. Evolution over Experience
Being able to influence a customer before
they start to shop is a Marketing dream –
not only have you gained customer
loyalty but you can now influence the
customer’s next move.
Product location, brand awareness, cross
promotion, new product launches, etc -
the opportunities are endless.
www.Star-EMEA.com

19. Evolution over Experience
Vouchers and coupons are
becoming increasingly more
popular, being issued in store and
sent through the post.
These coupons could be redeemed
at kiosks located at the entrance to
the store rather than at the
checkout.
www.Star-EMEA.com

20. Star Reliability
Our superior product reliability is the
reason our customers choose Star.
Kiosks, by their very nature, are
designed to be stand alone.
The only moving parts in a modern
kiosk are in the printer.
Keeping IT costs down is important but
reliability is the real key to Kiosk
success.
www.Star-EMEA.com

21. TRITECH – SOUTH AFRICA Outdoor Mobile
Phone Top-Up
Star TSP700 - Thermal Solution
“As unmanned kiosks, publicly accessible 24x7, every design
aspect of the Virtual Prepaid AIRTIME XPRESS Dispensers needed
to be robust but it was the printer, necessary to output the
customers' receipt with their unique PIN number, that was the
source of the most concern. This concern was eliminated with
Star’s TSP700.”
www.Star-EMEA.com

22. P&O Ferries purchased 160 x TSP847 for use in the
drive through check-in booth at the Dover and Calais ports.
The printer prints both the hanger placed in the vehicle
windscreen, customer receipts
and vouchers for use on board the
ferry during the crossing.
www.Star-EMEA.com

23. UK Kiosks
www.Star-EMEA.com

24. Picking Ticket and
Label Returns
Kiosk Printer Solutions
As many as 8
printers (per store)
installed in over
650 stores
www.Star-EMEA.com

25. So..... What does a unique POS Printer
Manufacturer do to help?
Incorporating new technology needs support to not only work,
but to keep implementation costs down
Star Micronics not only understands this,
but has been leading the field
with innovative support
Just ask the IT people at Hamleys, Burberrys, Selfridges, McDonalds
Europe or Harrods and we know how key these people are for
effective low cost implementation.
Winning these customers; we have beaten our competition at it’s own
game through our dedicated technical support & innovative installation
tools provided free-of-charge, such as
The Future of Retail www.Star-EMEA.com

26. Oxford Street
installed 650 printers in
one night straight from
the warehouse.
www.Star-EMEA.com

27. Customers who work with Star
STAY with Star
Argos 4,000 printers over 8 years – 3 applications - warehouse picking ticket, labels
return, Kiosk printers – same printer!
McDonalds 5,000 printers plus over 5 years – 3 applications - in-store receipting. Fast
Europe track counter printer, “Post-It”™ style label printer for special orders
Selfridges Oxford Street, Birmingham, Manchester over 4 years
Burberrys China store followed by Dubai / Regent Street etc.
MISSION CRITICAL APPLICATIONS (other than POS payment!)
Lottery Intralot US largest jackpot of all time with people queuing for 3 hours at a time
over 4 /5 days.
Pharmacy All around the world etc. etc. etc.
www.Star-EMEA.com

28. So..... just what can a unique POS Printer
Manufacturer do to help?
Whatever it takes
We are not in competition with other retailers so the
information we provide is unbiased and totally
professional.
We have the imagination, the vision and the passion to
help integrate new technologies into your business.
www.Star-EMEA.com

29. Providing Innovation and
Creating Inspiration
are easier with
Kevin Lewey
Star Micronics EMEA