In a recent presentation at the Perth ProBlogger event, I shared some top ways of turning your blog into a business.

1. Monetisation
making an income online
Stacey Roberts
@veggie_mama

4. Coming Up
THE BASICS
WAYS TO MONETISE
PRICING
MEDIA KITS
KEEPING TRACK
THE LEGALS

5. NOW WHERE YOU’RE GOI

6. WHAT
HOW
WHY

7. HOW MUCH DO YOU
WANT TO MAKE?

8. KEEP YOUR READERS
YOUR PRIORITY

9. HOW CAN YOU
MAKE MONEY?

11. HOW TO CHOOSE?
What are you passionate about?
What is realistic for you?
Where do your talents lie?
Active vs. passive income
Start small?
Experiment

13. NAIL THE BASICS
YOUR NICHE
YOUR CONTENT
YOUR INTEGRITY
YOUR COMMUNITY
YOUR GROOVE
YOUR DESIGN

15. DIVERSIFY

16. ADVERTISING
Ad networks vs. private sales
728×90 (Leaderboard)
300×250 (Medium Rectangle)
160×600 (Wide Skyscraper)
300×100 (3:1 Rectangle)

20. AFFILIATE SALES
5%
15%
10%
9%
7.5%
$65

21. AFFILIATE SALES
Banners
Standalone Resource Pages
Newsletter
Affiliate Page
Within Products
In-Text Links

22. BRAND
COLLABORATIONS
Product Reviews & Giveaways
Sponsored Posts
Collaborations
Writing for Their Company
Ambassador Programs
Appearances

25. brands want:
INTEGRITY
ORIGINALITY
RELEVANT NICHE/CONTENT
ENGAGED AUDIENCE
ENGAGED SOCIAL MEDIA
PROFESSIONALISM

26. Brand-ready: To Do
1. Make sure your blog is PR ready and that the
information is easily found.
2. Think about what your readers are interested in -
where do they spend the most time on your site? Then
think about what you are most interested in and find
the overlap.
3. Create case studies of brands you've work with or
set up for yourself

27. Brand-ready: The Don’ts!
1. Don't make it hard for brands to get in touch with
you!
2. Don't inflate your blog stats because you want to
impress a brand.
3. Don't think that you can't work with brands if your
blog is small - instead think of what you can offer and
how a brand could benefit from working with you.

28. PRODUCTS

29. EMAIL MARKETING
INTUITIVE PLACEMENT OF SIGNUP BOXES
POPUPS AND PLUGINS
OPT-INS
EMAIL PROVIDERS
STAGES OF LAUNCH

30. TALENT AGENCIES

31. REMARKABLES
represents a boutique group of influencers
puts a premium on blogger professionalism
minimum traffic requirements: 20,000UV per
month
BLOGGERATI
represents a diverse range of bloggers
and niches
promotes high reach, high performing and
high potential bloggers
no minimum traffic requirements

32. THE REMARKABLES GROUP:
“Drop us an email, and connect with us on social media.
We have a lot of approaches from bloggers, and everyone
gets entered into our database and logged on our brains.”
NUFFNANG BLOGGERATI
“Join Nuffnang! We like to attract bloggers who are already
within our network so we recommend bloggers join
Nuffnang, drop us a line or visit us to say hello. We also
have a form bloggers can fill out if they'd like to register an
expression of interest for future intakes.”
get on their radar

33. SERVICES
Administrative Assistant
App Developer
Audio/Video Editor
Coach
Concierge/Personal Assistant
Consultant
Cook
Counsellor
Designer
Digital Freelance
Photo Editor
Project Manager
Social Media Manager
Software Writer
Speaker
Trainer
Transcriptionist
Tutor
Web Builder
Web Developer
Writer

34. PRICING
“we charge $1500 for a sponsored post for Tier 7 (5000 UVs per month), then increase gradually, tier
by tier, to $8000 for Tier 1.”
“Why $150? If you are working as a consultant then the minimum hourly rate is usually about $100 an
hour. Most sponsored posts take longer than an hour and a half this to create and compile. For 5000-
10,000 unique visits to your blog a month, you could charge $1550. For a blogger with 30,000-50,000
unique visits a month, $3000.”

35. MEDIA KITS
About you: Your name, A profile shot, Your blog URL, Your tagline. A brief introduction/overview of you and the blog. Regular post
topics or features that would appeal to brands
About your readers
• Statistics snapshot – unique browsers, monthly pageviews,
• Your demographics – who is reading your blog? Gender and age range
• Newsletter and email subscriber numbers
• Followers across social media sites – namely Facebook, Twitter, Instagram, and Pinterest (Google +, LinkedIn, and YouTube if that’s
where your audience is at)
About your services
• Advertising/sponsorship availabilities and prices (with inclusions)
• Social media prices,
• Ambassadorship packages
• Giveaway or review admin fees,
• Your policies, payment specifics and terms,
• previous brand partnerships.
Testimonials: Add your press features, or where you’ve been featured on other blogs
Contact details

36. BUSINESS ADMIN
EXCEL
GOOGLE DOCS
MYOB
QUICKBOOKS
XERO
QUICKEN

37. LEGALS
TAX
AUSTRALIAN COMPETITION AND
CONSUMER COMMISSION (ACCC)
DISCLOSURE
INTERNATIONAL LAWS (EU VAT-MOSS)
SPAM RULES

38. “Making money from blogs generally takes
a long term approach, and a lot of good
old-fashioned hard work.”

40. THANK YOU!
Stacey Roberts
theveggiemama.com
problogger.net
theveggiemama.com/perth
bit.ly/PBperth
@veggie_mama