First of three presentations done for Public Relations course. Presentation served to introduce company that group would be representing for the semester.
1. +
Meet Our Company:
Corsina Perez and Sarah Laupan
AMTRAK
2. +
History
n Createdby Congress in 1970 to take over
the passenger rail services in the United
States
n Morethan half of the rail passenger
routes operated by the freight railroad
companies were eliminated when
Amtrak began service on May 1, 1971
3. + Amtrak s mission is
to safely operate a
national passenger
rail system, and to
Mission do so with optimum
Statement service to the
public, as well as
with the best
economy of
operation possible.
4. +
Core Values
n The foundation is embodied in the Code of Ethics
n Create an environment that allows us to focus on
what is important, while challenging everything
else in a drive for continuous improvement
n To
build an organization that has purpose, focus
and alignment
n Create
an environment that allows employees to
grow and to produce superior results
n Core
values are the heart and soul of our
Company
5. +
Diversity
n A
commitment we make to our customers,
suppliers, employees, and the communities we
serve
n Plays
a vital role in customer service delivery
and ultimately the success of our operations
n Continue to cultivate
relationships within
diverse communities,
by sharing our time,
our talent and other
resources
6. +
Environmental Policy
As a global transportation
leader, Amtrak is committed
to protecting the environment
and ensuring the safety and
health of our employees and
the public. We back our
commitment by promoting
best practices in
environmental stewardship.
7. +
Environmental Policy
n Make operations safe for employees, customers and the
environment
n Minimize waste, prevent pollution, and incorporate
recycling in all practices and operations
n Strive to eliminate releases that impact the environment
n Employ sound environmental practices to address and
redevelop environmentally impacted property
n Encourage open and candid communication with
employees, customers, and the public regarding the
Company s environmental program and any hazard that
may arise from its operations
n Strive continually to improve environmental performance
8. +
Environmental Policy
n Amtrakrecently introduced 80 new vehicle
carriers for the Auto Train
n Lighter
than the ones they replaced and helped
reduce annual diesel fuel usage by about 640,000
gallons — while carrying more vehicles
n Amtraksubstituted electric locomotives for
diesel locomotives on the Keystone Corridor
between Philadelphia and Harrisburg, Pa.
n Improved fuel efficiency and schedules
n ARTE
n Amtrak Recognizes The Environment
9. + Amtrak works hard to earn
and maintain the respect of
the communities in which we
operate. As good neighbors
and good corporate citizens,
we seek to support the efforts
of our many employee-
Public volunteers who contribute
Contributions time and talent to local
organizations. At the same
time, we support a wide
variety of regional and
national organizations
dedicated to improving the
health, safety and well being
of our nation s citizens.
10. +
Public Contributions
n Green Hour
n The National Wildlife Federation
n Allow children to participate one hour
everyday with the natural world where
children can play and learn
n Hoop Dreams Scholarship Fund
n College scholarships for high school
students
11. +
International Business
n Onoccasion, Amtrak will do business
with a foreign country or a business
located in a foreign country
n Policy
is to fully comply with the
specific laws and regulations of all
countries where we do business, and
with all U.S. laws affecting
international trade
12. We are committed to
+ provide transportation
services in a manner
that will ensure the
safety of our
employees, our
Safety Policy customers and the
communities we serve.
13. +
Passengers with Disabilities
n To
provide safe, efficient and comfortable
service to all of our passengers
n Additional services to passengers with
disabilities
n Amtrak supports the
Americans with Disabilities
Act
n We have worked to make
our facilities more
accessible to customers
with disabilities
14. +
Service Summary
n 500
destinations in 48 states (& Canada)
on 21,000 miles of routes
n Average of more than 78,000
passengers ride on up to 300 Amtrak
trains per day
n 28.7 million passengers in 2008
16. +
Service Summary
n 33 Routes across the Country
n Northeast Corridor (NEC)
n Acela Express
n Northeast Regional
n 10 million of Amtrak s passengers in 2007
17. +
Station Services
n Intermodal Connections
n Public Transport
n Continental Airlines
n Airport Stations
n Thruway Motorcoach
n AutoTrain Cars
18. +
On-board Car Services
n Unreserved Coach
n Reserved Coach
n Business Class
n Sleeper Service
n First Class
19. +
Guest Rewards
Loyalty Program
n How It Works…
n Redeem for…
n Free Amtrak Travel
n Hotel Stays
n Car Rentals
n Gift Certificates to your favorite retailers
20. +
www.Amtrak.com
n Online Fare Finder
n Route Atlas
n Train Statuses
n Hot Deals
n Traveling with Amtrak
21. +
Target Audience
n ALL Travelers
n Families
n Urban Commuters
n Day-trip Travelers
n Long Distance Vacationers
n Business Travelers
n ADA Needs
22. +
Challenges
n Other
Modes of North American
Transportation
n Interstate
Highway System
n Commercial Airlines
n US Economic Hardship
