1. UX ?

3. There is a whole methodology around UX
Is it worth to implement UX in our product ?

4. So let's talk about ROI on UX
IAAA that conducts study on software and programmers. They put out an
interesting article called
"Why software fails?"

5. Here is some interesting data from article -

6. The amount of money that spent worldwide in IT is
$ 1 T.

7. The percentage of revenue that goes to the IT group is 5% of company's total
revenue and up to 10% if it a Financial or Telecommunication.

8. The amount of time that programmers spent on rework that actually avoidable
is 50% of their time.

9. The cost of fixing an error after development will takes $100,
If it is fixed early it will cost $1.

10. There are top 12 reasons why project are fail 3 of them are directly
related to "What we called UX"

11. So a UX person will take care about is:

12. All these can help us to fix those 3 issues which are related to UX.

13. There are many measurements that we can measure success of UX

15. User/Task
Analysis
Design/Testing
Implementation
Training
Help Desk
Product Revision
Rush through
these steps
Increased
Downstream Costs
Investment in Resources

16. User/Task Analysis
Design/Testing
Implementation
Training
Help Desk
Product
Revision
Proactive User-
Centered Analysis
Reduced
Downstream Costs
Investment in Resources

17. The ROI for Investment in UX Resources

19. How ?

20. UX is not design

21. UX is what we learn from observing, interacting and testing with users

22. We can build a great product only by meeting the users and understanding their
actual needs.

25. Both costs and quality dramatically improve with more contacts.
17 companies volunteered projects
31 total projects

26. When ?

27. At the beginning
When a requirement comes and before development starts.

28. UX is not part of Project Life Cycle.
Identify business needs
Establish technical feasibility
Design system architecture
Implement the system
QA testing
Launch
Maintenance
Traditional flow

30. Thank you.