Do you have a LinkedIn profile, but don’t really know how to use it to grow your business? This seminar is designed to show you some easy tips and tricks to make you more comfortable with this very valuable tool. Topics to be covered: * Designing your LinkedIn Strategy * Positioning Yourself as a Thought Leader/Expert * Managing Invitations * Updating Your LinkedIn Status * The Importance of LinkedIn Recommendations * Using LinkedIn Groups * How to Use LinkedIn Questions and Answers * What are LinkedIn Company Profiles? * LinkedIn Search * LinkedIn Applications

1. Seminar Series Using LinkedIn as a the Marketing Tool Brandman University Angie A. Swartz @AngieSwartz April 9, 2010 @AngieSwartz

2. Unraveling the Mysteries of Linkedin Agenda Who is Square Martini Media Who are YOU? What is LinkedIn and Why You Should Be Active Top 5 Things I want you to Remember Today Importance of an Overall Social Media Strategy Designing Your LinkedIn Strategy Positioning Yourself as a Thought Leader Managing Invitations and Updating Your Status The Importance of Recommendations Using Groups and Questions and Answers What are Company Profiles? Search and Applications Review, Q&A @AngieSwartz

3. Who is Square Martini Media? Square Martini Media is a boutique firm working with forward thinking companies who understand the value of their customers and want to create stronger relationships with new media tools. @AngieSwartz

4. Survey Time! @AngieSwartz

6. Membership > tripled since ‘07

7. Average age 41

8. All top Fortune 500 business decision makers

9. Questions & Answers

10. Targeted Groups@AngieSwartz

11. Top 5 Things I Want You to Leave Remembering about LinkedIn! Under promise, Over perform works! You can establish yourself as a thought leader on LinkedIn and raise your credibility with a time commitment as little as one hour a month All Social Networks are Not Created Equal LinkedIn Groups and Questions/Answers are a potential gold mind of business prospects, potential employees, and businesspartners If you give on LinkedIn, you will receive @AngieSwartz

12. Importance of an OverallSocial Media Strategy? The critical beginning in every social media plan must be looking at your existing brand, business & marketing strategy Social Media works as an integrated system functioning synergistically @AngieSwartz

13. Importance of an OverallSocial Media Strategy? @AngieSwartz

15. Who are the customers & influencers you are trying to reach?

16. Can you establish more credibility with Linkedin (KLT)?

17. How Much Time? How Often Should You Update?

18. Accepting and Welcoming New Connections

19. Who Does the Work?@AngieSwartz

20. Positioning Yourself as a Thought Leader / Expert @AngieSwartz

21. Managing Your Invitations Accept all invitations! Only people I know! @AngieSwartz

22. What do you update about? Just feed twitter into LinkedIn! Use selective updates with #li or #in Updating Your LinkedIn Status @AngieSwartz

23. How Important Are Recommendations? First Impressions The Google Juice of LinkedIn You had me at hello! @AngieSwartz

24. Using LinkedIn Groups Waste of time Gold Mine @AngieSwartz

26. Ask any question and receive valuable feedback from experts instantly

27. Use answers to establish your credibility and expertise

28. Both asking and answering LinkedIn Questions attract new business to you@AngieSwartz

30. Find current and past employees or colleagues

31. Increased visibility for your company on LinkedIn and Search Engines@AngieSwartz

33. Jobs

34. Companies

35. Answers

36. Groups@AngieSwartz

38. What you are reading

39. Slideshare

40. LinkedIn Polls

41. Events

42. Share Documents

43. And More!@AngieSwartz

45. LinkedIn Overview

46. Top 5 Things I want you to Remember

47. Comprehensive Social Media Strategies

48. Designing Your LinkedIn Strategy

49. Positioning Yourself as a Thought Leader

50. Managing Invitations

51. Updating Your Status

52. Recommendations

53. Using Groups,Questions, and Answers

54. Company Profiles

55. Search

56. Applications@AngieSwartz

57. NAWBO Fast Track Training Offer @AngieSwartz

58. Using LinkedIn as a the Marketing Tool Angie A. Swartz Host, Twitter Talk Radio CEO, Square Martini Media More Useful Social Media Info Buy our Audio Guides http://www.squaremartinimedia.com/products Read Our FREE Blog http://www.squaremartinimedia.com Join Our Facebook Fan Page http://www.facebook.com/squaremartini Listen to Twitter Talk Radio Wednesdays at Noon Or Subscribe to the Podcast http://www.twittertalkradio.com/ Follow me on Twitter: http://www.twitter.com/AngieSwartz