Social media outsourcing can only be fully effective if you lay down these three ground rules with your service provider. Visit http://www.squarefishinc.com for more essential tips.
7. It is important to lay down
all the cards and make
important things clear to
both parties.
8. As clients, you have the
privilege to tell your
service provider what you
want to accomplish and which
methods you wish to use.
9. Use that chance to establish the rules and points of
agreement between you and your chosen service
provider.
10. 1. Outline the tasks you want your social media
outsourcing company to do.
let your social media outsourcing team
work on finding images, videos, blogs and
articles related to your business, and
then have them posted on Facebook or
Twitter.
11. give them the task of managing
your multiple accounts, accepting
friend requests, sending out
invites, doing outreach
12. coming up with posts that are
catchy and have the potential
to go viral.
13. 2. Declare your budget and let it be known that it isn’t
flexible.
Tell your outsourcing company how
much you are willing and able to spend.
14. Yes, there will be fees drafted
beforehand by the social media
outsourcing company, but that can
increase over time.
15. By letting them know your budget, they
can come up with a work schedule that
will to match that price.
16. 3. Establish SOP’s and parameters for the posts.
One wrong statement in social media
can demolish months of marketing
work.
17. For instance, you can allow them to
make generic posts, like comments
about viral videos and events.
18. However, they should not respond to
negative comments from displeased
customers and just leave that to you.
19. It will be unwise to just let
your social media outsourcing
team do their work with
minimum supervision or
without any cardinal rules.