More and more audiences in front of their TVs (and movie screens) are using their mobile devices and tablets while watching their favorite shows. The chance for marketers to tap into this duality of attention is increasing every day.

1. 10 Things You Need
to Know About:
SocialTV

2. 86% of U.S.
tablet owners
use them while
watching TV*Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338

3. 88% of U.S.
smartphone
owners use while
watching TV*Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338

4. 45% of U.S.
tablet owners
watch TV w/
their device daily
*Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338

5. 41% of
smartphone
owners watch TV
w/ device daily
*Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338

6. U.S. and UK users
have higher
simultaneous use
than rest of world
*Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338

7. Largest SocialTV
app, GetGlue, has
just over 2 million
users *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338

8. Upcoming 2012
Olympic Games will
be “most-social”
TV event ever
*Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338

9. U.S. smartphone
use is now nearing
tipping point:
49.7% *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338

10. @piersmorgan gains
650-700 followers a
minute when handle
is on screen
*http://www.todayonline.com/TechandDigital/Digital/EDC120402
-0000109/Twitter-UK-boss-says-social-TV-happens-whether-
broadcasters-like-it-or-not

11. U.S. smartphone
use is now nearing
tipping point:
49.7% *Nielsen 2012 http://blog.nielsen.com/nielsenwire?p=31338

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