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An Entrepreneur’s Guide
            to Creating Apps




Presented by
                                   www.spotlightppm.com
Vincent Serpico
Founder / CEO, Spotlight Software


15+ years building software from developer to
VP Product Development to entrepreneur



 Seth Weedin
 Director of Marketing, Spotlight Software


 Start-up and small business
 marketing professional




                                                www.spotlightppm.com
FACT!
50% -90% of software development projects FAIL!




                                                  www.spotlightppm.com
FACT!
     Your project can succeed
       with a bit of planning
     and an organized process
of communication and accountability




                                      www.spotlightppm.com
Who’s going to develop your software?



• Make sure to get this right.

• Developers are NOT commodities.

• Build a team that will last.

• It can take a new developer 3 – 9 months to ramp up on an existing app.

• Choose wisely.




                                                               www.spotlightppm.com
Hire a Virtual Developer Online



• Thousands of developers online
  at Elance, oDesk, much more

• Much better chance to find the
  right talent you need

• May locate developers at a very
  favorable rate




                                    www.spotlightppm.com
How to Hire a Developer



• Communicate your goals
   • Describe what, not how

• Require a programming test

   • Write and deliver an actual short program

   • Will demonstrate his ambition, talent and communication skills




                                                              www.spotlightppm.com
Planning: It’s just common sense

• Would you build a house
  without a blueprint?

• Would you drive in a new city
  without directions or a map?

• Then WHY would you build
  software without a clear plan??




                                    www.spotlightppm.com
Planning: Wire-Frames & Use Cases

• Thinking your software through will
  save time and money

• Provides everyone a clear vision

• Wire-frames graphically depict each
  and every screen of your software,
  including the flow (UI)

• Use cases textually describe the
  human interaction (UX)




                                        www.spotlightppm.com
Planning: Sprints, Stories and Tasks

Sprints are predetermined    Stories describe a feature of   Tasks are the actual
timeframes to accomplish     your software, like ‘User       programming tasks
1 or more “Stories”          Registration’                   assigned to developers to
                                                             complete a story




Plan your Sprints and Stories in advance so that you have a good idea of the
    length of your project, and every knows what coming down the pike




                                                                        www.spotlightppm.com
Executing

Keep everyone on the team communicating and accountable

   1. Daily meetings (“scrums” or “stand-ups”)

   2. Regular status updates

   3. Daily progress reports




                                                          www.spotlightppm.com
Executing: Daily 15-Minute Meetings


  • Daily team meeting
    (“scrum” / “stand-up”)
    (Everyone on the team)

  • 15-minutes (no longer)

  • High-Level
    (detailed meetings should be another time)


         Each team members answers 3 questions:
             1. What did I accomplish yesterday?
             2. What will I accomplish today?
             3. Are there any obstacles blocking my goals?




                                                             www.spotlightppm.com
Executing: Regular Status Updates


• Email (or other means of
  communication) sent to all 3-5
  times per day

• Keeps everyone up-to-date on
  what everyone else is doing

• Most importantly, keeps
  everyone talking to each other!

     Status Updates should include:
         1. What are you working on?
         2. How’s your progress, and are there any issues?
         3. Your availability (when you are online, offline, away, etc.)




                                                                     www.spotlightppm.com
Executing: Daily Progress Reports


  • Sent by every team
    member at end of each
    day to team member’s
    direct superior

  • Great way to prepare for
    the next day!



     Daily Progress Report should include:
         1. What did you accomplish today?
         2. What will you accomplish tomorrow?
         3. Any issues?




                                                 www.spotlightppm.com
The Lean + Agile Cycle


           Execute planned sprint using
                                                       Review the
           daily meetings, status updates,
                                                        results of
           and daily progress reports
                                                        the sprint




          Plan the next sprint, and adjust course if necessary




                 Deliver your software!



                                                                 www.spotlightppm.com
www.spotlightppm.com

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An Entrepreneur Guide to Creating Apps

  • 1. An Entrepreneur’s Guide to Creating Apps Presented by www.spotlightppm.com
  • 2. Vincent Serpico Founder / CEO, Spotlight Software 15+ years building software from developer to VP Product Development to entrepreneur Seth Weedin Director of Marketing, Spotlight Software Start-up and small business marketing professional www.spotlightppm.com
  • 3. FACT! 50% -90% of software development projects FAIL! www.spotlightppm.com
  • 4. FACT! Your project can succeed with a bit of planning and an organized process of communication and accountability www.spotlightppm.com
  • 5. Who’s going to develop your software? • Make sure to get this right. • Developers are NOT commodities. • Build a team that will last. • It can take a new developer 3 – 9 months to ramp up on an existing app. • Choose wisely. www.spotlightppm.com
  • 6. Hire a Virtual Developer Online • Thousands of developers online at Elance, oDesk, much more • Much better chance to find the right talent you need • May locate developers at a very favorable rate www.spotlightppm.com
  • 7. How to Hire a Developer • Communicate your goals • Describe what, not how • Require a programming test • Write and deliver an actual short program • Will demonstrate his ambition, talent and communication skills www.spotlightppm.com
  • 8. Planning: It’s just common sense • Would you build a house without a blueprint? • Would you drive in a new city without directions or a map? • Then WHY would you build software without a clear plan?? www.spotlightppm.com
  • 9. Planning: Wire-Frames & Use Cases • Thinking your software through will save time and money • Provides everyone a clear vision • Wire-frames graphically depict each and every screen of your software, including the flow (UI) • Use cases textually describe the human interaction (UX) www.spotlightppm.com
  • 10. Planning: Sprints, Stories and Tasks Sprints are predetermined Stories describe a feature of Tasks are the actual timeframes to accomplish your software, like ‘User programming tasks 1 or more “Stories” Registration’ assigned to developers to complete a story Plan your Sprints and Stories in advance so that you have a good idea of the length of your project, and every knows what coming down the pike www.spotlightppm.com
  • 11. Executing Keep everyone on the team communicating and accountable 1. Daily meetings (“scrums” or “stand-ups”) 2. Regular status updates 3. Daily progress reports www.spotlightppm.com
  • 12. Executing: Daily 15-Minute Meetings • Daily team meeting (“scrum” / “stand-up”) (Everyone on the team) • 15-minutes (no longer) • High-Level (detailed meetings should be another time) Each team members answers 3 questions: 1. What did I accomplish yesterday? 2. What will I accomplish today? 3. Are there any obstacles blocking my goals? www.spotlightppm.com
  • 13. Executing: Regular Status Updates • Email (or other means of communication) sent to all 3-5 times per day • Keeps everyone up-to-date on what everyone else is doing • Most importantly, keeps everyone talking to each other! Status Updates should include: 1. What are you working on? 2. How’s your progress, and are there any issues? 3. Your availability (when you are online, offline, away, etc.) www.spotlightppm.com
  • 14. Executing: Daily Progress Reports • Sent by every team member at end of each day to team member’s direct superior • Great way to prepare for the next day! Daily Progress Report should include: 1. What did you accomplish today? 2. What will you accomplish tomorrow? 3. Any issues? www.spotlightppm.com
  • 15. The Lean + Agile Cycle Execute planned sprint using Review the daily meetings, status updates, results of and daily progress reports the sprint Plan the next sprint, and adjust course if necessary Deliver your software! www.spotlightppm.com

Notas do Editor

  1. Is this statistic accurate without the term “remote” in it? Like I know we usually tell people that 50% - 90% of software projects done remotely fail[Vincent: May be a little high… but the success rate of software development projects in general is low.]
  2. Change the word You to “Your”[Vincent: Done.]
  3. I don’t think you need to add anything to the slide, but just make sure to explain what sprints and stories are since some of the audience probably won’t know what they mean.[Vincent: Will do.]
  4. From your comment in the email, maybe just add an extra arrow coming down from “The Lean + Agile Cycle” and turning to the right to point to “Execute planned Sprint…” This would show it’s the first step in the process moving in a clockwise direction.[Vincent: How do it look?]