1. Inside Empower Network – the REAL story – the 1st 90 days
by Kent Spoerlein | on November 13, 2012
This is the first in what will ultimately prove to be a several episode report documenting my critical 1st
90 days as an affiliate of Empower Network. I will record my thinking, ALL the expenses I incur and
how my thoughts and impressions might change as I go through this journey.
Empower Network is a sophisticated and streamlined blogging platform as well as a
training/education system for sales, marketing and team building and actually life skills in general.
You can use “EN” to build a team for any purpose or any other business venture and you can also
“re-sell” their training products once you are qualified to do so and earn 100% commissions. The
income potential, if you are successful, is VERY large.
Most people, of course, are NOT successful – for a variety of reasons – just like most people can’t
lose weight or stick with an exercise program or all the other reasons why the top 2% is somewhat
unique and the remaining 98% is “average” – or less. Nothing that they tell you to do is really “hard” –
but all of it is certainly easy not-to-do which is why the 2% is the 2%.
There are 4 “steps” in the program and as a beginner, you are able to select and participate in 1, 2, 3
or all 4 of them. There is a cost involved in each one and there is also a real-world advantage to
being at each successive level if you are aggressively pursuing this as a business model.
The first step is $25 and that allows you to utilize the blogging system. This is a recurring charge
every month.
The second is $100 for the “Inner Circle” which allows you to access a whole library of audios on
many, many aspects of this business and in knowledge that is, frankly, invaluable. Lots of good stuff
here. This is ALSO a recurring charge every month.
These 2 products, specifically, are also commissionable and residual – every month. So…if you add
one team member every month you will earn the cost of your own membership back. If you add two
members/month, you’re in the black. If you add 20, you’re way in the black…200 even more so.
Next is the $500 “Costa Rica Intensive” which is a video documentary/compilation of about a 20 hour
training conducted with the top performers in the company held in Costa Rica distilled down to about

2. 12 or 13 hours of video. This too is commissionable at 100% but is NOT a recurring charge. You must
buy it before you can re-sell it – makes sense that if someone asks you a question as to content or
perceived value, if you yourself haven’t seen it and don’t know what’s in it, you’re ill equipped to give
any testimony about it. So once you buy it, you get some very valuable training and when you sell just
the 1st one, you’re basically back to even. If you sell 2 or 20 or 200 more, all the better.
Lastly is the $1,000 product called the $15K formula. It was designed to show you EXACTLY how to
build your business from ZERO, assuming you have no internet marketing background, no list, no
team, no nothing to $15,000/month net profit in 90 days. Tons of good stuff here – but you have to
buy it and hopefully learn from it before you can re-sell it as above. Buy it and sell one and you’re
back to even – sell 2 or 20 or 200 and you’re off and running.
Most people do this on a part-time basis – an hour or two or 3 per day. The potential rewards relative
to the time, energy, effort and money expended are staggering.
The bulk of the work is already done for you. The “capture” page site(s) are already created as are
the sales page(s) – more on this later. They have a program for accepting payment world-wide via a
number of credit cards, an auto-responder follow-up system that will continue to follow-up with
potential prospects for about a year, and can hook you up with a “tracking” service if you want to track
the amount and source of your potential leads.
The EN has their own capture and sales “funnel” pages but so do some of the more successful
affiliates – sometimes even more successful than the EN versions in converting prospects to leads to
customers. Also, the EN sites are more widely used by more people and I felt using the sites of my
“team” made my own efforts a bit more distinctive and so, even though I was entitled to use either the
EN sites or those of my team – I chose to go with my team sites and so far no regrets on that issue.
There is a charge for using some of these services which I will detail below. You do NOT have to use
them – they are totally optional. If you are aggressive and want to build a large team, they are money
well spent and will save you a ton of time. Your choice.
So – let’s begin. I “started” with EN on October 18th, 2012. They say you can get “set up” in about a
half an hour but it took me longer. I am very non-technical and setting things up took a little longer
than planned. I basically began, for all intents and purposes, on November 1st. So I consider my first
90 days to be November, December and January of 2013. We’ll see where we stand on January
31st.
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My initial “expenses” are as follows:
$25 – Basic member (recurring)
$100 – Inner Circle (recurring)
$31.51 – GoDaddy (2 domain names for capture and sales pages)
$99 – Website set-up (I hired it out)

3. $19.95 – Affiliate fee – allows you to accept CCs world-wide (recurring)
$19.95 – Hypertracker tracking software (recurring)
$19 – aweber autoresponder/list management (recurring)
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Total recurring monthly fees of $183.90, so I will have these fees every month – this is my “basic
cost” of being in business.
On October 28th I “upgraded” to the Costa Rica Intensive for $500 and I intend to go “all-in” and
upgrade to the $15K formula when I sell my first Costa Rica program
Because so much of the work and infrastructure is done for you, your main goal is to create traffic to
your capture page and then let the pages that were already created for you do their work. You can be
as aggressive as you want in this regard. You can do things that are “free” like blogging, Craig’s list,
facebook groups, etc. These are effective but they are slower. I wanted to be more aggressive and
drive traffic more quickly and in greater numbers. It’s a numbers game – the more traffic I can drive to
my site, the more people will see the message, some will move on to learn more and go through
some part or all of my sales pages and a smaller group still will decide to become affiliates.
I’m told that the numbers work out approximately like this…
If I get 100 people to my capture page, I should get 40% to 50% that fill out their email address and
move on to my sales pages. So let’s be on the conservative side and go with 40% or 40 people. Of
that, roughly 5% will become affiliates – or approximately 2.
Of 10 people that become affiliates, 4 to 5 of them will ultimately become Inner circle members and 2
will go “all-in” for the $500 and $1,000 programs.
So 10 x $25 = $250 (recurring)
4.5 x $100 = $450 (recurring)
2 x $1,500 = $3,000
Total = $3700 income/month from 10 people, $700 of which is recurring.
*Note: there are seperate credit card fees for processing each payment which I have NOT included
for simplicity so these numbers are somewhat approximate.
ALSO, there are a few details I have omitted for simplicity sake…you receive “commission” on the
1st, 3rd, 5th and 7th through 10th sales and the remaining money passes up PLUS you receive pass-
ups from people below you – but I’ve used the condensed, simplified estimates here so as not to be
too complicated – these are projections after all.
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4. So by using these numbers if they prove to be accurate, I need to get about 500 people to click on a
link in an ad that I place somewhere which will convert, ultimately, to 10 affiliates, which will convert to
about $3,700/month in income to me. Remember, the 2nd month it will be $3,700 + $700 (recurring)
or $4,400 and the 3rd month $5,100 ($3,700 + $700 + $700).
So my first month – November, I set out to drive LOTS of traffic to my capture page. I used something
called “solo” ads which are essentially personal, individual emails that are sent to various lists of
subscribers or buyers of certain items. They are VERY targeted, VERY specific and VERY effective
and, when all is said and done, NOT all that expensive. You get a lot of “bang for the buck”.
I ran (or will run before the end of the month of November) about 50 separate ads in a wide range of
sources – some small and some larger – with varying degrees of success – the good ones will be
repeated and the poor ones will be replaced. Going forward, I will be condsiderably more productive. I
advertised in a few places that did not yield well and others that knocked the cover off the ball. Guess
which ones I’ll be using in the future and which ones we won’t be seeing again. Oh well, life itself is
trial and error… The total cost of these ads was $1,556. I also spent $197 for the Directory of Ezines
and $27 for “the Ultimate Guide to Solo Ads”
Through the close of business on November 12th, I had just about 1,570 “clicks” which means that
many visitors to my capture page. Projecting that out to month-end, I should have at or over 3,000
clicks by the end of November. I wrote my own ads and did not use anything that was already done
and had been used previously. I wanted my ads to be more unique and not - “Oh that, I’ve seen that
before” and I think that worked to my advantage.
My coversion, so far is closer to 25% and not the approximate target of 40%, but I’ve been told that
as ads are run repetitively and people see them again, response goes up but I don’t see how that will
help conversion. We’ll see. For now – let’s use 25%.
So far, I’m a bit ahead of schedule on clicks and a bit behind on conversions, but I’ve accomplished a
pretty good amount in 12 days.
So if my current numbers hold, I should end the month with about 3,000 clicks, roughly 750 people
converting to my sales pages and about 15 affiliate sales. 5% of 750 opt-in leads is actually closer to
35 sales but start-up, lead-times and just getting off the launching pad should take some time. I feel
more comfortable using 15 sales (which is closer to 2%) as a more realistic choice. If I go over that –
great – but I just feel 35 in month one is not gonna happen. The cycle, from when a prospect gives
me their email until they buy, I’m told, is about 14 days +/-. My lower estimate of 15 affiliates, on
average, should generate about $5,550/month in income for the first month, provided my mix of
projected product purchases is accurate ($25, $100, $500, $1,000). I also suspect the more
expensive purchases may take a little longer and may actually happen in month 2 after people have
gotten their “feet wet” a bit. We’ll see…
I’ve been told repeatedly that you really have to check the numbers over 90 day intervals to be more
accurate but I’m doing rough projections on a monthly basis.
My costs so far are $183.80 recurring Oct. monthly expenses + $500 for the Costa Rica Intensive +
$1,556 advertising + $183.30 (projected for November) + $197 + $27 for media guides + $130.50
website set-up and domain names for a total of $2,778. As soon as I sell one Costa Rica Intensive I

5. will add $500 to that for the $15K formula so my projected total will be $3,278.
If I, in fact, make $5,550 profit and my total cost is $3,278, I will have $2,272 in “profit” to reinvest in
advertising, which is a 46% increase in my first month advertising budget of $1,556. If I can do 3,000
clicks now – a 46% increase brings me to about 4,400 and if everything stays the same, $5,550 x
1.46% = $8,103/month for the second month.
Now it gets really interesting. My only real fixed expense for the 3rd month is the $183.90 in recurring
expenses. That leaves about $7,900 for advertising (if I decide to use it ALL) which is a little over 5
times the $1556 budget from the first month. My 3,000 clicks from month #1 would balloon to 15,000
and my 25% conversion would give me 3,750 opt-in email addresses. Everything could conceivably
be expanded by a factor of 5. $5,550 x5 = $27,750 plus $1,050 residual income from the first month
plus $1500 residual from the 2nd month for a grand total of $30,300/month by the end of the 3rd
month…crazy huh? (less misc. CC processing fees)
Obviously these projections are based on my taking NO money out of the business for the first 90
days except the return of my initial “seed” money.
Let’s see how this whole thing plays out. If it turns out to be HALF as good as these projections, I’ll be
very pleased. I’ll keep you posted.
My next progress report is tentatively scheduled for December 1st when we can better review and get
a more accurate perspective over a longer period.
Stay tuned…and buckle up for what looks to be potentially a wild ride.