1. Delivering Operational
Intelligence
Markus
Zirn
VP
Product
Management
Copyright © 2014 Splunk Inc.

2. COMPANIES WHO COMPETE
WITH DATA WILL WIN

3. MACHINE DATA HAS VALUE
Mar 01 19:18:50:000 aaa2 radiusd[12548]:[ID 959576 local1.info] INFO
RADOP(13) acct start for 2172618992@splunktel.com 10.164.232.181 from
12.130.60.5 recorded OK.!
2013-03-01 19:18:50:150 10.2.1.34 GET /sync/addtolibrary/
IP
Address
01011207201000005652000000000053 - 80 - 10.164.232.181 "Mozilla/5.0
(iPhone; CPU iPhone OS 5_0_1 like Mac OS X) AppleWebKit/534.46 (KHTML,
like Gecko) Version/5.1 Mobile/9A405 Safari/7534.48.3" 503 0 0 825 1680!
Mar 01 19:18:50:163 aaa2 radiusd[12548]:[ID 959576 local1.info] INFO
RADOP(13) acct stop for 2172618992@splunktel.com 10.164.232.181 from
12.130.60.5 recorded OK.!
Phone
Number
Track
ID
Error
Code

4. WHAT IF…
YOU COULD MAKE MACHINE DATA
ACCESSIBLE, USABLE AND
VALUABLE FOR EVERYONE

5. THE POWER OF
COLLECT
DATA FROM
ANYWHERE
SEARCH AND
ANALYZE
EVERYTHING
GAIN REAL-TIME
OPERATIONAL
INTELLIGENCE

6. DEMO #1
Operational Intelligence

7. Store
Data
Structure
Data
Search,
Explore
Analyze,
Mine
Report,
Visualize

8. Business Intelligence
Store
Data
Structure
Data
Search,
Explore
Analyze,
Mine
Report,
Visualize

9. Store
Data
Structure
Data
Search,
Explore
Analyze,
Mine
Report,
Visualize
ANALYTICS
STORE
DATA
MODEL
PIVOT

10. Feed
Data
Oprational Intelligence
Store
Data
Structure
Data
Search,
Explore
Analyze,
Mine
Report,
Visualize
Alert
&
Ac?on
ANALYTICS
STORE
DATA
MODEL
PIVOT

11. Feed
Data
Oprational Intelligence
Store
Data
Structure
Data
Search,
Explore
Analyze,
Mine
Report,
Visualize
Alert
&
Ac?on
ANALYTICS
STORE
DATA
MODEL
PIVOT
HA
/
DR
Admin
Scale
Data
Security
Apps
API

12. DE FACTO FABRIC FOR
UNSTRUCTURED DATA

13. SEARCH WILL BE
THE DE FACTO DATA
QUERY LANGUAGE

14. SCHEMA AT READ
NOT AT WRITE TIME

15. Proven at 7,400+ Customers in 90+ Countries
Educa?on
Healthcare
Technology
Energy
and
U?li?es
Manufacturing
Telecommunica?ons
Cloud
and
Online
Services
Government
Retail
Financial
Services
and
Insurance
Media
Travel
and
Leisure
Over 2/3 the Fortune 100

16. Why Apollo Group Uses Splunk
Developers
finding
root
cause
5-­‐10x
faster!
Product
Lifecycle
Monitoring
Fraud
preven?on
Ac?vity
tracking
Produc@on
Applica@on
Analy@cs
Reduced
down?me
Capacity
planning
Mobile
Applica@on
Monitoring
Reduced
costs!
Cloud
Monitoring
Saves
security
team
20
hours
every
day
Security
&
Digital
intelligence

17. Delivers Value Across IT and the Business
IT
Opera@ons
Security,
Compliance
&
Fraud
App
Dev
&
App
Management
Business
Analy@cs
Developer
PlaHorm
(REST
API,
SDKs)
Industrial
Data
and
Internet
of
Things
Copyright © 2014 Splunk Inc.

18. Platform for Application Delivery & IT Operations
PROACTIVE
MONITORING
&
REAL
TIME
ALERTING
DELIVER
BETTER
QUALITY
CODE
FASTER
MOBILE
APP
TROUBLESHOOTING
ROOT
CAUSE
&
ISSUE
RESOLUTION
CLOUD
APP
&
INFRASTRUCTURE
MONITORING
USER
AND
USAGE
ANALYTICS

19. Better Code, Faster Development
& Migration to Cloud
Reduced error rates by 2 orders of magnitude in a
couple of weeks
Rapidly found and fixed one line of code responsible for
30,000+ errors
Real-time dashboards on error rates & production
impact
In-depth visibility as they strategically migrate apps to
AWS Cloud
Copyright © 2014 Splunk Inc.

20. Why Home Depot Uses Splunk for
App and IT Management
Faster Troubleshooting –
Reduced Severity 1 & 2 by 43%
Health Status of Entire
Application Infrastructure
Real-time Visibility Across
1,200+ Applications
CIO Dashboards on KPIs
and Trends by Store
Copyright © 2014 Splunk Inc.

21. Apps for Application Management & IT Ops
Splunk
Apps
for
VMware
and
Exchange
300+
IT
ops
and
App
Management
Apps
*nix
Cloud
Service
for
Mobile
Developers

22. Delivers Value Across IT and the Business
IT
Opera@ons
Security,
Compliance
&
Fraud
App
Dev
&
App
Management
Business
Analy@cs
Developer
PlaHorm
(REST
API,
SDKs)
Industrial
Data
and
Internet
of
Things
Copyright © 2014 Splunk Inc.

23. Single Platform for Security Intelligence
Splunk Complements, Replaces, and Goes Beyond Existing SIEMs
SECURITY
&
COMPLIANCE
REPORTING
REAL-­‐TIME
MONITORING
OF
KNOWN
THREATS
DETECT
UNKNOWN
THREATS
INCIDENT
INVESTIGATIONS
&
FORENSICS
FRAUD
DETECTION
INSIDER
THREAT

24. How HCA Uses Splunk for Security and
Medical Informatics
Prevent security breaches and
protect patient privacy
Operational analytics for
connected medical devices
Comply with HIPAA regulatory
requirements
Copyright © 2014 Splunk Inc.

25. Apps for Security
Splunk App for
Enterprise Security
130+
Security Apps

26. DEMO #2
Splunk for Security / ES 3.1

27. 2014
Gartner
SIEM
Magic
Quadrant
27

28. Delivers Value Across IT and the Business
IT
Opera@ons
Security,
Compliance
&
Fraud
App
Dev
&
App
Management
Business
Analy@cs
Developer
PlaHorm
(REST
API,
SDKs)
Industrial
Data
and
Internet
of
Things
Copyright © 2014 Splunk Inc.

29. Extending Splunk for Business Analytics
Splunk
Complements
Exis?ng
BI
Solu?ons
CUSTOMER
EXPERIENCE
PRODUCT
ANALYTICS
BUSINESS
PROCESS
ANALYTICS
DIGITAL
MARKETING

30. Why Domino’s uses Splunk for
Application Management and Business
Analytics
Copyright © 2014 Splunk Inc.
30
Understand
device
and
app
usage
trends
for
orders
Real-­‐?me
revenue
insights
from
store
data
Visibility
into
online
&
mobile
coupon
redemp?on
Refine
campaigns
for
higher
conversion

31. Apps & Capabilities for Business Analytics
• DB
Connect
• Stream
• ODBC
Driver
• Data
Models
• Pivot
Apps,
Features
&
Partners

32. 9 BREAKTHROUGH IN BIG DATA: HUNK YEARS OF SPLUNK
ENTERPRISE SOFTWARE R&D
ON TOP OF HADOOP

33. Delivers Value Across IT and the Business
IT
Opera@ons
Security,
Compliance
&
Fraud
App
Dev
&
App
Management
Business
Analy@cs
Developer
PlaHorm
(REST
API,
SDKs)
Industrial
Data
and
Internet
of
Things
Copyright © 2014 Splunk Inc.

34. Splunk for Industrial Data &
Internet of Things
REMOTE
TROUBLESHOOTIN
G
&
PREVENTIVE
MAINTENANCE
SECURITY
&
COMPLIANCE
DEVICE
USAGE
&
CUSTOMER
ANALYTICS
OPERATIONA
L
EFFICIENCY

35. Building Smarter
Transportation
Improving Safety
Reducing Fuel Costs
Improving On-Time
Operations
Over
$1
Billion
in
Poten@al
Savings
Copyright © 2014 Splunk Inc.

36. Apps & Capabilities for Industrial Data
& Internet of Things
• DBConnect
• REST
API
&
Apps,
Features
&
Partners
SNMP
Modular
Inputs
• Universal
Forwarder
for
Raspberry
Pi
REST

37. Across Data Sources, Use Cases & Consumption Models
VMware
Making Splunk Adoption Easier
PlaHorm
for
Machine
Data
Exchange
PCI
Security
Forwarders
Syslog
/
DB
Connect
Mobile
TCP
/
Other
Sensors/Control
Systems
500+
Ecosystem
Apps
Copyright © 2014 Splunk Inc.
Stream

38. Easy to Get Started
Free
Online
Sandbox
Copyright © 2014 Splunk Inc.
Free
Download
Free
Amazon
Machine
Images
(AMI)

39. Thriving Community
6
SDKs
with
documenta?on
and
examples
40,000+
ques?ons
and
answers
Local
User
Groups
500+
apps
and
SplunkLive!
events

40. 5th Annual Splunk WWUC
• October 4-6, 2014
• MGM Grand, Las Vegas
• 3 days of Splunk University - Get
Certified!
• 3 days of Technical Content
• 140+ sessions
• 50+ Customer Speakers
• 30+ Technology Partners
• 30+ Apps in Apps Showcase
• Ask the Experts, Business Value ROI
Booth, and more
conf.splunk.com