Do you get Twitter? For some people, it looks a mess and is difficult to get into. This short presentation summarises the core areas of tweets, retweets, direct messaging, mentions and large scale free apps such as Tweetdeck and Hootsuite,

1. Guide to Twitter
Duncan Colman
Digital Marketing Consultant

2. What is Twitter?
•Twitter is a unique method of communication : anyone can speak to anyone
•Microblogging (140 characters) platform with lightning word of mouth capability
•3.21% of the social media market (source: Hitwise UK)
•Great for mobile use

3. How does Twitter work?
•You create 140 character messages
that can include website
links, image links or hash tags.

4. How does Twitter work?
•You follow people (friends, famous people, companies, colleagues…anyone!)
which creates your ‘timeline’.
Follows
Profile (a) Profile (b)
Profile (c)
Profile (d)
Profile (e)

5. How does Twitter work?
•By adding a username to a tweet you can publicly ‘mention’ or talk to any
individual.
Mentions
Profile (a) Any profile
Seen by
Profile (b)
Profile (c)
Profile (d)
Profile (e)

6. How does Twitter work?
•All tweets can be seen internationally by any profile.
•Content can be found by searching or clicking
on the hashtagged ‘trends’

7. Trending (#)
•By prefixing characters
with a hashtag within a
tweet you create a
searchable ‘trend’ that can
be used to identify threads
of
discussion, gossip, compan
y info and hot topics.

8. Retweets
• A retweet is where someone
forwards on a tweet to their
followers.
• This is the major ‘sharing’ action
on Twitter.
• Twitter’s API has led to retweet buttons being created and syndicated
out all over the web.

9. Messages (DM’ing)
•Messages (direct
messages or ‘DM’) are
effectively email
communications.
•You can only send a
message to someone
where you follow then and
vice versa.

10. Free applications for large scale use
•Hootsuite.com is a great system for automated tweets
•Tweetdeck.com (recently acquired by Twitter) is
powerful for keyword / trend monitoring
•Hootsuite.com is a great system for automated tweets

11. Business use
•Powerful customer service
•Traffic generation
•Everyday communications
•One to one marketing

12. Thank You!