To help you pick out that perfect tech toy, we checked in with the real experts (over 800 IT pros) to hear what they want this holiday season. Everyone knows that techies need the latest and greatest gadgets, so if you’re wondering what tablet, TV or smartphone the pros hope to snag (and how they shop) – Spiceworks has got ya covered!

1. HOT TOYS FOR THE HOLIDAY
‘TIS THE MONTH BEFORE THE HOLIDAYS...
…and time to get your shopping list in order! To help you pick out that perfect tech toy, we checked
in with the real experts (over 800 IT pros) to hear what they want this holiday season. Everyone
knows that techies need the latest and greatest gadgets, so if you’re wondering what tablet, TV or
smartphone the pros hope to snag (and how they shop) – Spiceworks has got ya covered!
S
WHAT ’ TOP GADGETS MOST WANTED BRANDS
HOT!
MICROSOFT SURFACE 33%
#1
iPAD 20%
TABLET GOOGLE NEXUS 7 11%
ALIENWARE M18X 20%
#2 MACBOOK PRO RETINA 19%
SAMSUNG SERIES 9 16%
LAPTOP
SAMSUNG SMART TV 3D 36%
#3 SONY BRAVIA HX 14%
TV/HOME THEATER
VIZIO CLASS SMART TV 12%
SAMSUNG GALAXY SIII 38%
#4 iPHONE 5 29%
SMARTPHONE WINDOWS PHONE 8 10%
CUSTOM BUILT 29%
#5 ALIENWARE AURORA 25%
iMAC 17%
DESKTOP
NIKON D7000 23%
#6 CANON T4i 17%
CAMERA/ GOPRO HERO3 14%
CAMCORDER
XBOX 720 (COMING SOON?) 47%
#7 +
PS3 21%
GAMING
DEVICE WII U 14%
WHERE IT PROS BUY THEIR TECH TOYS
Once again, it’s in-store vs. online. Cyber shopping promises to be big again this year, though
it appears certain items still need to be seen in person before they’ll take the leap!
LI NE
ON
79%
In the 72%
60%G STORE
N
GAMI CE
DEVI
54% E 84% 72%
M
V/HO TER
T A 55%
THE SMA
PHO RT
NE
WHEN IT PROS PLAN TO SHOP
As it turns out, most techies
are just like the rest of us –
they get their holiday spend
on when they can.
IT pros would rather
9%
forego the mad dash
whether on foot…
C
%RIDAY
10K F
A
1%DAY
1ER MON 6 TH E
VER M
EY
or online. BL B E NE ND TI
CY WH N FI
CA
And chances are, they’re
not alone!
IT’S EVERYTHING IT
Source: Spiceworks Voice of IT® (www.spiceworks.com/marketing/insights)
The Spiceworks Voice of IT® market insights program publishes stats, trends and opinions collected
from small and medium business technology professionals who are among the more than 2.2M users
of Spiceworks. Survey panelists opt-in to answer questions on technology trends important to them.