The Online Specifiers Journey by Darren Lester

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A look at how the web has changed the research-shortlist-specify process for architects and other specifiers within the construction industry.

Negócios Tecnologia

The Online Specifiers Journey
(by Darren Lester)
@SpecifiedBy
Slides available at
http://bit.ly/onlinespecifiers

@Daz_Lester
Architecture Technology graduate
From N.Ireland, living in Edinburgh / Newcastle
Founder @SpecifiedBy currently part of @ignite100

The New Journey
(Research – Shortlist – Specify)
@SpecifiedBy

@SpecifiedBy
A Logical Process
1 2 3 4 5

@SpecifiedBy
1 5 2 4 3
Customers are rarely logical!

Who is the Online Specifier?
(It’s all of them! Well, 85% of them!)
@SpecifiedBy

Google
(Other search engines are available!)
@SpecifiedBy
SEARCH

Shortlist #1
(Could they find you?)
@SpecifiedBy
SEARCH
Shortlist

Long-tail SEO for Building
Product Manufacturers
(http://blog.specifiedby.com/long-tail-seo-for-building-product-manufacturers/)
@SpecifiedBy

Research
(From Your Website & Others)
@SpecifiedBy
SEARCH RESEARCH
Shortlist

@SpecifiedBy
SEARCH
ShortlistShortlist
RESEARCH
Shortlist #2
(Could they get the information?)

@SpecifiedBy
SEARCH RESEARCH CONTACT
ShortlistShortlist
Contact
(Follow ups & Questions)

@SpecifiedBy
SEARCH
ShortlistShortlist
RESEARCH CONTACT
Shortlist
Shortlist #3
(How did you respond?)

@SpecifiedBy
SEARCH RESEARCH SOCIAL PROOF
ShortlistShortlist Shortlist
CONTACT
Social Proof
(Referrals & Recommendations)

#SocialSpec
(Follow us @SocialSpec)
@SpecifiedBy

Specify!(You’ve made it!)
@SpecifiedBy
SPECIFYSEARCH RESEARCH CONTACT SOCIAL PROOF
ShortlistShortlist Shortlist

Touch Points(The Importance of Presence)
@SpecifiedBy

@SpecifiedBy
SPECIFYSEARCH RESEARCH CONTACT SOCIAL PROOF
ShortlistShortlist Shortlist

To Do List(5 Simple Things To Do Today)
@SpecifiedBy

The Future?
(Act now, it’s already here!)
@SpecifiedBy

Ultimate Guide to Modern
Construction Marketing
(http://specifiedby.com/ultimate-guide-to-modern-construction-marketing.php)
@SpecifiedBy

Thank You
(Any Questions?)
@SpecifiedBy
Slides available at
http://bit.ly/onlinespecifiers

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