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Semelhante a Profiting from iphone apps (20)
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Profiting from iphone apps
- 2. © 2010 PIXELMAGS
Some Apple Stats....
• US iPad sales on first day sales – 300,000 devices, 1m Apps and
250,000 eBooks from its iBookstore.
– Apple PR (2010)
• ipads sold over 1,000,000 since US launch April 2nd.
• IPad launch in the UK and another 8 countries on 28th May.
• Predicted to sell over 10,000,000 iPad's in it's first year.
• Over 80,000,000 iPhone and iPod touches already sold.
- 3. © 2010 PIXELMAGS
Why Factory Media chose PixelMags
• Global distribution model and exposure.
• MPORA Strategy.
• Intelligence.
• A fit with our readership profile.
• Timing and commercial relationship.
• Advertisers & industry profile.
• Outsourcing low price barrier to entry.
- 6. © 2010 PIXELMAGS
The process - Working with your current workflow
• Initial setup
– Upload your PDF’s current and back issues.
– Fill in our iTunes questionnaire.
– Our design team will work with you to create your unique app icon
visuals.
– We then handle the submission of your apps to Apple.
– Once approved by Apple we can make your apps live instantly.
– 2 - 4 week turnaround (PixelMags platform took 8 months to be
approved by apple!)
- 7. © 2010 PIXELMAGS
The process
• Future Workflow:
– Upload your new issue to our server.
– Your issue will be processed
immediately.
– We have the issue approved buy Apple
within an hour .
– Notifications are sent to the users
handsets and via email, the issue is
pushed to users on the date according
to your production schedule.
– Turnaround time from upload as little as
1 hour!
- 8. © 2010 PIXELMAGS
The process
• Future Workflow:
– Upload your new issue to our server.
PDF
– Your issue will be processed
immediately.
}
– We have the issue approved buy Apple Processing
Hosting & Delivery
within an hour . Publishing
App Management
– Notifications are sent to the users Data Aggregation
Interactive content
handsets and via email, the issue is E-Commerce
pushed to users on the date according
to your production schedule.
– Turnaround time from upload as little as
1 hour!
- 10. © 2010 PIXELMAGS
Factory Media Results
sales - rate of adoption
WK1 WK2 WK7 WK12 WK16 WK21 WK25
- 11. © 2010 PIXELMAGS
Factory Media Results
Product split
12 Month Sub
6 Month Sub
Single Issue
App Purcahse & Free issue
- 12. © 2010 PIXELMAGS
Factory Media Results
Product split
DEC-2009
JAN-2010
FEB-2010
MAR-2010
APR-2010
12 Month Sub
6 Month Sub
MAY-2010 Single Issue
App Purcahse & Free issue
0 25 50 75 100
- 14. © 2010 PIXELMAGS
Factory Media Results
Average sale value
$1.40
$1.05
$0.70
$0.35
$0
DEC-2009 FEB-2010 APR-2010
- 15. © 2010 PIXELMAGS
Factory Media Results
Percentage of subscription sales
Bicycle Buyer Boards Cooler DIG Dirt
Kingpin Moto Onboard Ride UK Sidewalk
Surf Europe Surfer’s Path Whitelines
- 16. © 2010 PIXELMAGS
Factory Media Results
Percentage of subscription sales
2%
18% 19%
3%
3%
2% 14%
7%
22%
5%
2% 3%
2%
Bicycle Buyer Boards Cooler DIG Dirt
Kingpin Moto Onboard Ride UK Sidewalk
Surf Europe Surfer’s Path Whitelines
- 18. © 2010 PIXELMAGS
Factory Media Results
Percentage of sales by Country
JAN-2010 Total Average
FEB-2010
18% 5%5%
4%
MAR-2010 2%
2%
1%
1%
1%
1%
ARP-2010
59%
MAY-2010
0 25 50 75 100
GB US AU DE FR JP CA
ES IT CH AT NL IE
- 19. © 2010 PIXELMAGS
Insights
• Circulation – 6% of our copy sales are now App sales
• Quantitative
• Quotes
• Constant maintenance, updates, evolution of technology
- 20. © 2010 PIXELMAGS
The Future
• Integrating MPORA into • Ad opportunities
Factory media Magazines
• Portfolio publishing
approach
• Cross promotion across
Factory media Apps
Utilising MPORA video content across all
magazine brands within existing Apps.
- 21. © 2010 PIXELMAGS
The Future
• Multiple platform
subscriptions eg. sell digital
and print subscription with
one transaction, utilising
technological partners such
as Dovetail.
- 22. © 2010 PIXELMAGS
The Future
• Multiple platform
subscriptions eg. sell digital
and print subscription with
Consumers
one transaction, utilising
}
technological partners such Via PixelMags or a
as Dovetail. $ Combined
Subscriptions
thrid party using
an API to sync
1. DIGITAL 2. PRINTED
MAGAZINE MAGAZINE
Fulfilment House
eg. Dovetail
Consumers
Door
- 23. © 2010 PIXELMAGS
Declaring the content platform
Replica Enhanced Targeted Dynamic
Editorial and design Editorial that is retained Editorial is changed Editorial can be
unchanged from the from the original edition for defined groups or created and/or
original print edition. and is redesigned or platforms before selected at point of
Content is fixed once supplemented. Content delivery. Content is delivery. Content can
published. is fixed once published. fixed once published. change at any time.
- 24. © 2010 PIXELMAGS
Declaring the content platform
Replica Enhanced Targeted Dynamic
Standard Brand Premium
Flat User Rich
Experience
Free Price Paid
Static Advertising Dynamic
Replica Editorial Content Agnostic
- 25. © 2010 PIXELMAGS
Declaring the content platform
Replica Enhanced Targeted Dynamic
Standard Brand Premium
Flat User Rich
Experience
Free Price Paid
Static Advertising Dynamic
Replica Editorial Content Agnostic
- 26. © 2010 PIXELMAGS
Declaring the content platform
Replica Enhanced Targeted Dynamic
Standard Brand Premium
Flat User Rich
Experience
Free Price Paid
Static Advertising Dynamic
Replica Editorial Content Agnostic
- 27. © 2010 PIXELMAGS
Declaring the content platform
Replica Enhanced Targeted Dynamic
Standard Brand Premium
Flat User Rich
Experience
Free Price Paid
Static Advertising Dynamic
Replica Editorial Content Agnostic
- 28. © 2010 PIXELMAGS
Creating Agnostic Content
PDF content for print Reformatted content for digital
Realistic page turn Cross
with zoom to read text navigation
Left and right
to navigate
magazine
up and down to
read more
content.
- 29. © 2010 PIXELMAGS
Evolution with no effect to the user
The PixelMag App can Upload straight
deliver either technology from In-design
- 30. © 2010 PIXELMAGS
Evolution with no effect to the user
Coming Soon
The PixelMag App can Upload straight
deliver either technology from In-design
PDF InDesign Plugin for
iPad content creation
}
Processing
Hosting & Delivery
Publishing
App Management
Data Aggregation
Interactive content
E-Commerce
Coming Soon
- 32. ThankYou.
Mark Stubbs, CEO PixelMags
Chris Talintyre, Direct Marketing Manager Factory
Media
Helping brands monetize their content on new devices.