Sensis on the future of print directories

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Sensis' Michelle Sherwood sharing her thoughts on the future of print directories at the Kelsey DMS09 conference. According to Michelle, the future is REAL - Relevant, Easy, Accountable and Loud.

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Print 2013 and beyond: The future is REAL Michelle Sherwood General Manager, Marketing Sensis Pty Ltd

Our strategy has delivered results * Roy Morgan Single Source Australia. Base Australians aged 14 - 50

A simple business model underpins our growth Sales Effectiveness Usage

The future is REAL Buyers Sellers R elevant Print portfolio Print usability Ad models E asy Network Service Education Sales excellence A ccountable Sustainability Measurement/ROI L oud Promotion PR Value story Communications

Relevant : In Sydney… one main book, nine locals, one in the car and a midi to come ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Australian Bureau of Statistics. 2006 Census Dictionary

Accountable : We need to change the ROI debate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Loud : Turn up the volume on our value, successes, and future

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