Mobile Commerce Presentation. Presented at #Wikufest2012

1. Mobile Commerce
@Wikufest - 20-21Jan 2012
(Sonny Susanto)
Sonny Susanto - sonny.susanto@gmail.com

2.  Sekilas tentang Mobile Internet
 Pengertian E-Commerce & M-Commerce
 Kelebihan & Kekurangan M-Commerce
 Keamanan terkait M-Commerce
 Peluang yang bisa diambil
 Kesimpulan
Sonny Susanto - sonny.susanto@gmail.com

3. Sonny Susanto - sonny.susanto@gmail.com

4. Sonny Susanto - sonny.susanto@gmail.com

5. Sonny Susanto - sonny.susanto@gmail.com

6.  Electronic Commerce (E-Commerce) → Transaksi Elektronik
 Mobile Commerce (M-commerce) → e-commerce yang
dilakukan pada mobile devices dengan koneksi wireless.
 Peluang layanan baru bagi pelanggan eksisting dan
akuisisi pelanggan baru.
Sonny Susanto - sonny.susanto@gmail.com

7.  Automation
 Integration
 Publishing
 Interaction
 Transaction
Sonny Susanto - sonny.susanto@gmail.com

8.  Buying Online means
 Quick & easy shopping
 Access to otherwise unattainable products
 More choice & better prices
 24/7
 Recommendations from peers & experts
Sonny Susanto - sonny.susanto@gmail.com

9. Sonny Susanto - sonny.susanto@gmail.com

10.  Populasi : 245 juta (2011)
 Luas : 1.904.443 sq km
 Populasi Jakarta : 8,5 juta (2011)
 User Internet : 39,6 juta (Des2010), 16.1%
penetration, per IWS.
 User Facebook : 41,7 juta (Des2011,
17.0% penetration rate.
 Source http://www.internetworldstats.com/asia.htm#id
Sonny Susanto - sonny.susanto@gmail.com

11.  Tahun 1995-1996
 Bhinneka.com, Sanur.com
 Tahun 2000
 Kaskus, Tokobagus, Tokopedia, KrazyMarket,
Juale
 Tahun 2010-2011
 Multiply, Rakuten, Ebay, Plasa
 Survey IDC 2009 → 35 Triliun / $ 3,4 Milyar
Sonny Susanto - sonny.susanto@gmail.com

12. Sonny Susanto - sonny.susanto@gmail.com

13.  Perilaku
 Trust
 Sarana Pembayaran
 Payment Gateway
 Transfer
 Potong Pulsa
 BELUM MOBILE
 Logistik
 Distribusi & Pengiriman
 Regulasi
Sonny Susanto - sonny.susanto@gmail.com

14.  Jual beli barang atau jasa melalui wireless
handheld devices.
 Proses membayar untuk barang atau jasa
menggunakan mobile phone atau personal
organizer.
 Menggunakan mobile device untuk
berkomunikasi, menginformasikan transaksi,
menggunakan teks dan data via koneksi ke
publik atau private networks.
Sonny Susanto - sonny.susanto@gmail.com

15.  1997  Helsinki, Finland. Vending mesin
Coca-Cola menerima pembayaran via
SMS.
 1998  Finlandia. Penjualan Ringtone
pertama kali.
Sonny Susanto - sonny.susanto@gmail.com

16. Mobile Users > Desktop Internet Users
Within 5 Years
Sonny Susanto - sonny.susanto@gmail.com

17. Sonny Susanto - sonny.susanto@gmail.com

18.  Mobile Ticketing  Mobile Banking
 Mobile Voucher,  Mobile StoreFront
Coupon  Mobile Brokerage
 Content Purchased  Auctions
& Delivery  Mobile Browsing
 Location-based  Mobile Purchase
Services  Mobile Marketing &
 Information Ads
Services
Sonny Susanto - sonny.susanto@gmail.com

19.  Mobility
 Broad Reach → Dapat dihubungi kapan
saja
 Ubiquity → Mempermudah mengakses
data secara real time
 Convenience → Device bisa menyimpan
data dan terhubung ke internet.
 Instant Connectivity
 Personalization
 Localization of product and services.
Sonny Susanto - sonny.susanto@gmail.com

20.  http://teknologi.vivanews.com/news/rea
d/212654-mayoritas-netter-indonesia-
akses-via-ponsel
 http://teknologi.vivanews.com/news/rea
d/189817-2015--trafik-mobile-
meningkat-5-kali-lipat
 http://seputarecommerce.blogspot.com/
2011/03/mobile-payment-di-indonesia-
masih.html
Sonny Susanto - sonny.susanto@gmail.com

21.  Usability
 Small size of mobile devices (screen,
keyboard)
 Storage capacity
 Hard to browse sites
 Keterbatasan Teknis
 Lack of standardized security protocol
 Insufficient bandwidth
 3G Lisence
Sonny Susanto - sonny.susanto@gmail.com

22. Sonny Susanto - sonny.susanto@gmail.com

23.  Operator
 SMS Premium
 Apps Store
 Bank
 Mobile Banking
 ISP
 Apps Store
Sonny Susanto - sonny.susanto@gmail.com

24.  Mobile Website
 WAP
 Application
 Based on Operating System (Blackberry, iOS,
Android, etc.)
 Best Strategy ??
 Both of them 
Sonny Susanto - sonny.susanto@gmail.com

25.  Membawa pelaku UKM ke Pasar E-
Commerce
 Mengembangkan layanan online bagi pelaku
bisnis offline
 Bikin Toko Online
 Mengembangkan layanan mobile site bagi pelaku
bisnis online
 Integrator payment bagi pelaku bisnis online
 Aplikasi SMS untuk Koperasi Simpan Pinjam
 Membuat Aplikasi / Game untuk dijual di
Apps Store
Sonny Susanto - sonny.susanto@gmail.com

26.  E-Commerce First, then M-Commerce
 E-Commerce makin berkembang di
2013, M-Commerce masih dalam tahap
memulai, baru akan berkembang pesat
dalam 3-5 tahun kedepan.
 E-Commerce / M-Commerce cocok
untuk hobby dan entertainment.
Sonny Susanto - sonny.susanto@gmail.com

27. Matur Suwun
Ada Pertanyaan ?
Sonny Susanto - sonny.susanto@gmail.com