Roundtable Test-und Quality Assurance in the Automotive Industry

1. 1
Roundtable:
Challenges in Quality
Assurance and Test
Management in the
Automotive Industry
01.10.2012

2. 2
Agenda
1. Conceptional Setting of a 5. Benefits and Exclusiveness
Roundtable
6. Support of MBO Consulting
2. Time & Location
7. Event Budget
3. Topics
8. Alternative Event
4. Program Concepts
01.10.2012

3. 3
Conceptional Setting of a
„Roundtable“
 Roundtable: Proven successful
platform for presenting expertise and
solutions directly to decision makers
of potential client companies
 Conceptional setting of a Roundtable:
3-4 parties (ca. 8-12 persons) present
their companies, solutions and current
challenges in an open discussion,
facilitated by a moderator
01.10.2012

4. 4
Roundtable Discussion as First
Contact with Industry Leaders
01.10.2012

5. 5
Why a Roundtable?
 Unique possibility, to present expertise and solutions directly to
selected industry leaders
 Decision makers use the platform to get a better impression of
companies and solutions in a neutral setting
 Up on experience, high level executives discuss demands,
requirements for a solution or project as well as their challenges
 Building of indispensible personal relationsships with leaders of
target companies
 Exclusiveness: Opportunity to present solutions without any
competition company
01.10.2012

6. 6
Time & Location
 Realistic date: November/December 2012 (planning at
least 3 month in advance)
 Location: Frankfurt
 Conference center of a 4-5 star Hotel chain (e.g.
Mercure, Hilton, etc.)
 Timetable: ½ day, breakfast until 12.30 or alternatively
dinner (depending on availability of the participants)
01.10.2012

7. 7
Agenda (Example)
7:30 Breakfast: Coffee, Networking
8:30 Introduction To The Event: Sponsoring Company
8:45-9:15 Presentation Automotive Company
Constructive and analytic quality assurance at
VW, Management of testing partners
9:15-9:45 Presentation Automotive Supplier:
Process optimisation in projects, quality assurance and test management,
perspective of an automotive supplier company
9:45-10:00 Professor (Univ.)
Scientific perspective on constructive quality assurance (optional)
10:00-10:30 Sponsoring Company
Benefits of purchasing test-and quality management solutions, opportunities
and cost savings of offshoring services
10.30-12.30 Open Discussion
Ab 12.30 Optional: Networking Lunch
01.10.2012

8. 8
Suggested Topics
 Representative Automotive Company: Quality assurance in
software development projects at VW, demands and
approaches of process optimisation, test team
KlyQ, management of external test management
partners, etc.
 Representative Automotive Supplier: Process optimisation in
projects , demands in quality assurance and test
management, the supplier perspective
 Professor (Univ.): Insights in the scientific view of
constructive quality assurance
 Presentation of Sponsoring Company: Purchasing and cost
savings of testing-services, advantages of offshoring solutions
01.10.2012

9. 9
Benefits and Exclusiveness
 Events/Roundtables are a common way in the automotive
industry to discuss new projects
 First contact with leaders of client companies is initiated
sustainably
 Opportunity for a company, to present solutions and Know-How
targeted to responsible decision makers
 Exclusiveness: Chance to present solutions without competition
 Positive effect on reputation and brand building for sponsoring
company before and after the event: press releases, published
interviews, -> achieving increased visibility as market leader
01.10.2012

10. 10
Support of MBO Consulting
 End-to-end planning and organisation of the „Roundtable“ ,
including location and service
 Market research, topic generation, invitation of selected
executives as participants to the discussion
 Investigation and invitation of decision makers for selected
topics and project areas (e.g. VW)
 Supportive branding for sponsoring company, including
presentation of expertise, solutions, etc
 MBO Consulting is acting on behalf of sponsoring company
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11. 11
Price for Roundtable Organisation:
Typ of Service Service Period of Total
Planning
Business Event Organisation Package 40.000,- €
Development and
Marketing
01.10.2012

12. 12
Alternative Event Concepts
 Larger „Roundtable“ with 15 < participants on actual topics in test management,
quality management, offshoring, purchasing of test services, etc.
-> Advantage: Larger target group, increased PR effects, more potential
client companies
 Roundtable with audience, ticket sales for the audience
-> Advantages: Larger target group, increased PR effects, earnings
from ticket sales
 Company event e.g. „Quality Assurance and Testing Day“ hosted by the sponsoring
company, invitation of high level corporate speakers to the event
-> Advantages: Larger target group, PR effects, increased reputation and
brand building opportunity
01.10.2012

13. 13
…Any Questions?
Thank you very much for your
attention!
Sonja.uhl@mbo-consulting.eu
sonjauhl@yahoo.de
01.10.2012