1. V55 AGSB Hypermarketing Management Class5 Questions of 18P Paradigm Shift from 4Ps of Marketing Song, Dandan Sep.17, 2011

2. 1. Which P can provide competitive advantage and may improve/integrate delivery of 4Ps? Potential Product Pre-Qualified Packaging

3. 1. Which P can provide competitive advantage and may improve/integrate delivery of 4Ps? Potential Product Pre-Qualified Packaging

4. 2. Which P describe as everyone interested in your product/service and everyone includes competitors who can be future customers? Penetrated Packaging Potential Positioning

5. 2. Which P describe as everyone interested in your product/service and everyone includes competitors who can be future customers? Penetrated Packaging Potential Positioning

6. 3. Which P referred to as the available market and a subset of the potential market? Probable Penetrated Positioning Primary target

7. 3. Which P referred to as the available market and a subset of the potential market? Probable Penetrated Positioning Primary target

8. 4. Which P talks about what company communicate to PTM and how customer remembers communication? Planning Positioning Participation None of above

9. 4. Which P talks about what company communicate to PTM and how customer remembers communication? Planning Positioning Participation None of above

10. 5. What Ps are linked in long term growth guaranteed? Purpose & passion Packaging & participation Persistent & profits Profit & passion

11. 5. What Ps are linked in long term growth guaranteed? Purpose & passion Packaging & participation Persistent & profits Profit & passion