2. Indian Watch Industry:- India is an under penetrated market for watches-only 27% of Indians own a watch. Total estimated volume as per 2007 is 39 mn units and value of Rs 2500 crores ( USD 625 Mn) Vast proportion of Indian market is below Rs 500 by about 68% Market has been split into : Low end, Mass market, Premium & Luxury brands.
5. TITAN AT A GLANCE FOUNDED IN: 1987 HEADQUARTERS: Hosur, India AREA SERVED: 4 continent and 32 countries India and other countries esp. Middle east, Asia Pacific and Africa KEY PEOPLE: Xerxes Desai, Founder INDUSTRY: Watches
7. KEY FACTS Titan Industries is the world's fifth largest manufacturer of Watches The company has manufactured more than a 100 million watches till date Has Customer base of over 80 million The company has 247 exclusive showrooms christened ‘World of Titan’, backed by 700 after-sales-service centers The Titan Design Studio focuses on design of watches, clocks, eyewear, trophies and a range of other products Titan introduces Braille watches for the visually impaired
14. MARKET INFORMATION Titan's watches division has a 60% share of the domestic organized watch market, which is estimated at 42 million pieces annually and is growing at 8% year-on-year The company plans to sell 10 million watches this fiscal compared with 90,00,000 in 2007-2008 Watches currently contribute 30% to Titan's revenues and this division is expected to grow 20% this fiscal against 18% last
41. Omega – Range of products Gents’ Collection Ladies’ Collection Fine Jewellery & Charms Fine Leather & Bags Special timing equipment & gear for Olympics Standard equipment of the astronauts and the cosmonauts during their walks in Space.
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43. Brand Ambassadors Abhishek Bachchan Sonali Bendre Michael Schumacher Ian Thorpe Michael Phelps George Clooney
59. TISSOT Introduced in the year 1853 Founder : Charles-Felicien Tissot Tissot was the first company to make watches in plastic. Its parent company is Swatch Tissot merged with Omega watch making company in 1930
60. Deepika Padukone is the brand’s Indian ambassador and the ‘Face of Tissot ‘ aroubnd the globe. Michael James Owen is an other brand ambassador. Nicky Hayden is a motorcycle racer is also one of the brand ambassador.
61. Tissot has over 130 outlets all over the country in about 25 cities and towns. Tissot attracts people from all walks of life; it has got variety. It has attracted a huge customer segment irrespective of nationality. They come out with 200 designs every year. They start with a price of Rs 8000 onwards.
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63. TAG Heuer Tag Heuer is a Swiss luxury watch brand. It is a part of the Louis Vuitton Moet Hennessy group. The brand has been in existence since 1860 In India it was launched in the year 2003
66. Pricing and Target Market Target Market for Tag Heuer is Luxury Market Products are priced from Rs.30,000 to Rs.300,000
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68. Targeted at the age group of 16 to 50 years, TAG Heuer India intends to hit this target with a marketing budget of approximately Rs.10 crores
69. As brand ambassador, TAG Heuer has choosenBollywood's star Shah Rukh Khan, focusing on the tag line ‘What are you made of’
70. Print ads were launched on September 10, 2003, but restricted to newspapers and magazines in A & B cities – metros and mini-metros. Released on October 17, 2003, the cinema commercial was launched through a nationwide theatre release. Trying to capture a niche, the cinema-going segment
