Mark Lee, Chairman, Tax Advice Network Valuable insights into online 'social' networking, the pros and cons for accountants, and which new web technologies will help you generate more qualified leads and profitable work.

1. Accounting 2.0
Realising the business
potential of online ‘social’
networks and new web
technologies
Mark Lee FCA CTA (Fellow) MMC
Chairman of the TaxAdviceNetwork
07769 692890
0845 056 0536
Mark@BookMarkLee.co.uk

5. The societal web
• Social • Content
Networks aggregators
• Business social • Collaborative
networks tools
• Social • Rating systems
bookmarking • Photo sharing
• Microblogging • Video sharing
• News sharing • Blogs

6. Accounting 2.0
Realising the business
potential of online ‘social’
networks and new web
technologies

7. Social
Vs
Anti-social

10. Coverage
• What is online ‘social' networking?
• how relevant is it to accountants?
• How you can utilise social networks
• benefit your practice, business and career
• Do you need a twitter strategy
• how you could start to use this tool
• The real target audiences for your website
• New web technologies
• generate more qualified leads and profitable
work?

11. “The biggest game-changing thing
to happen to small business is
Social media.
It’s the key to getting your
business noticed and keeping your
clients engaged”
- Daniel Priestley, MD, Triumphant Events

12. +

13. My social media ‘spokes’
• LinkedIn • Telegraph Business
• Facebook Club
• Twitter • Other media
• Ecademy websites/comments
• AccountingWeb • YouTube channel
• AccountancyAge.com • Wordpress
• Ambitious accountants
• ION sites
• IT counts
• Blogger
• TaxBuzz
• Tax Faculty
• Accountant jokes/fun
• Tax Advice Network

14. • Grown up
• To find people and to be found
• Old colleagues, business contacts, suppliers
• Prospective clients, introducers, influencers
• Recruiters – looking for you?
• Identify key contacts at target clients
• Search results for accountant, GB
• August 31 2009 – 26,164
• October 10 2009 – 50,848

15. 4 accountants on LinkedIn

16. Why social media?
• Ensure you can be found easily
• Manage your online profile/handle
• Build your reputation
• Influencers, contacts, clients
• Future contacts and clients
• Recruits, suppliers, friends of friends
• PART of your marketing activity
• PART of your networking strategy
• Experiment !

17. Management use of social media

19. Building relationships
TRUST
LIKE LIKE
KNOW KNOW KNOW

21. Online business forums
• businesszone.co.uk
• ukbusinessforums.co.uk
• ukbusinesslabs.co.uk
• Ecademy.com
• Commenting on business blogs
• Microbloggging – twitter.com
• Short messages upto 140 characters

23. The biggest misconception

25. Tweetdeck on computer
Echofon on iphone

26. Websites
• Who is the audience for your website?
• Prospects, Referrers, Potential recruits, journalists(?)
• Clients? (really?)
• Search engine spiders
• The Minimum to have on the web
• What can you do for clients? What’s special about you?
• Who are you? Where are you?
• How can people find/contact you?
• More – less important in most cases
• Background re the firm, key people
• Testimonials
• News items of relevance to your clients/audience
• Copy newsletters/email alerts

28. Informanagement site 1

29. Informanagement site 2

30. Informanagement site 3

31. Informanagement.co.uk
• Keep your own or create your own website
• carrying your company colours and branding
• Weekly updated newsfeed
• Searchable news archive on your website
• Easy facility to change text on your website 24/7
• Tailored e-mails sent to individual clients
• Tailored printed newsletters sent to your clients
• 6 A4 pages of content plus your front and back cover
• Potential clients can sign up to receive newsletters
• NO upfront fee to design your website

34. Embed video

35. Use your email signature
Regards
Andrew
Sobell Rhodes only grows by referrals. If you like the
way I do business, please recommend me to your
clients, colleagues and friends. I realise that when you
recommend me, you stake your own reputation.
Therefore, I shall always follow up your referrals
quickly and keep you informed. Whenever possible I
recommend clients and friends of Sobell Rhodes.
Many thanks.

36. New web technologies

37. Dropbox

39. Remote control of your office pc

40. A handle or a profile
with no structure or
substance is of very
little value

42. • Understand your network
• Make your online profile meaningful
• Build your online network over time
• Review website content and targets
• Enlighten, educate, entertain
• Listen to what people want
• Like, Know, Trust
• Accept responsibility

43. Pop your business
cards in the
umbrella if you
would like a copy of
the slides
We’ll send
them to you in
the next few
days

44. Accounting 2.0
Realising the business
potential of online ‘social’
networks and new web
technologies
Mark Lee FCA CTA (Fellow) MMC
Chairman of the TaxAdviceNetwork
07769 692890
0845 056 0536
Mark@BookMarkLee.co.uk

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46. Contact details
• Mark Lee FCA, CTA (Fellow), MMC
• M: 07769 692890
• T: 0845 003 8780
• E: Mark@BookMarkLee.co.uk
• www.BookMarkLee.co.uk
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