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Food on Demand




Humble Beginnings
Delivering a Restaurant Experience
Food on Demand




                                      • Field innovation built by Martin
                                        Finfrock at California Lutheran
                                      • Martin tied his restaurant
                                        background with students’
                                        desire to avoid “cafeteria”
                                        dining
Food on Demand




Why It’s Right For The Business
Food on Demand             Client
                 • How can I keep residential
                   dining fresh – What’s the
                   “next thing?”
                 • I need to increase customer
                   satisfaction without
                   increasing food costs
Food on Demand                               Client
                                  • How can I keep residential
                                    dining fresh – What’s the
                                    “next thing?”
                                  • I need to increase customer
                                    satisfaction without
                                    increasing food costs




                 • I want “variety”
                 • I love technology
                 • I want fresh
                 • I’m used to restaurants
                 • It’s all about me!


                             Students
Food on Demand                               Client
                                  • How can I keep residential
                                    dining fresh – What’s the
                                    “next thing?”
                                  • I need to increase customer
                                    satisfaction without
                                    increasing food costs




                 • I want “variety”                       • Innovative
                 • I love technology                      • Technology-forward
                 • I want fresh                           • Customer-centric
                 • I’m used to restaurants                • Cost-saving
                 • It’s all about me!                     • Non-“cafeteria”


                             Students
Food on Demand                               Client
                                  • How can I keep residential
                                    dining fresh – What’s the
                                    “next thing?”
                                  • I need to increase customer
                                    satisfaction without
                                    increasing food costs




                 • I want “variety”                       • Innovative
                 • I love technology                      • Technology-forward
                 • I want fresh                           • Customer-centric
                 • I’m used to restaurants                • Cost-saving
                 • It’s all about me!                     • Non-“cafeteria”


                             Students
Food on Demand




                   Introducing…




                 Food on Demand
Food on Demand




But don’t just take our word for it…
We’ve tested the concept with
Food on Demand   unprecedented success




                         From Colgate’s website

                         “Cutting Edge Bistro is an innovative restaurant on campus!
                         Chef John Edick’s culinary creations and pastry chef Sandy
                         Kempney's show-stopping desserts, combined with a chic
                         décor, makes on-campus dining elegant. Place your order on
                         a touch-screen menu before you are seated by a host.

                         A combination of servers and chefs in the open-air kitchen
                         ensure your meal will be anything but ordinary. All this for just a
                         swipe off your meal plan. Reservations are highly
                         recommended.”
We’ve tested the concept with
Food on Demand   unprecedented success




                         Real-world impact

                         Northwestern University places a very high priority on student
                         “customer satisfaction” scores and needed a solution for their worst-
                         performing facility and agreed to be an FöD test site.

                         Customer satisfaction increased more than 30 points (not
                         percent!) and Willard is now the HIGHEST rated dining facility on
                         campus.
We’ve tested the concept with
Food on Demand   unprecedented success




                         “Restaurant food” from Sodexo

                         GM Martin Finfrock was determined to deliver restaurant food in a
                         higher education setting. He visited restaurants, took notes and
                         jerry-rigged a solution into a dining facility first designed in 1959.
                         Without spending much money, this first-in the-country installation
                         transformed Cal Lutheran’s dining services and became the
                         foundation for what today is a national program.

                         The philosophy was so sound that this cobbled-together test site
                         sent student satisfaction soaring from 55% to 70%, while at the
                         same time dropping food costs by 2%.
Food on Demand




Details
Is FöD the right solution?
Food on Demand




                 Yes if you want solutions to address the following issues:


                              Issue                  FöD Solution

                          Huge footprints              Small footprint

                          Big kitchen and              Small kitchen
                           service staff              and service staff

                            Waiting in
                                                       No more lines
                           multiple lines

                          Waiting in long             Wait about three
                               lines                      minutes

                           Cafeteria feel             Restaurant feel
Food like never before
Food on Demand




                 •   FöD offers a nearly limitless combination of
                     daily specials and everyday favorites
                     including:
                      –   Appetizers
                      –   Tossed salads
                      –   Classic and chef-inspired entrees
                      –   Hand-crafted sandwiches
                      –   Decadent and seasonal desserts
                 •   Food made-to-order like at a fast casual
                     restaurant. Great menu of diverse options
                     made to order for you
Technology brings unique benefits
Food on Demand




                 •   Touch screen technology that students are familiar with and
                     appreciate
                 •   Kiosks available for table top or floor-standing implementation
                 •   Mouth-watering food photography on every menu screen
                 •   Many customizable options
                 •   Hardware and software development centrally managed.
                     Don’t have to start from scratch to do this - it’s really turn-key
                 •   Communications and promotions will be developed to support
                     FöD on college campuses
Training as only Sodexo can provide
Food on Demand




                 •   Try it before you buy it! Each region will have an FöD
                     installation for you to see and to try live
                 •   Each region will have an FöD expert that will be available to
                     consult on your project, answer questions, assist with
                     implementation etc…
                 •   Nearby installations can be used to train staff
                 •   Standard training will include:
                      –   Build charts
                      –   Training videos
                      –   Point of sale photography
                      –   Hands-on training and support
                      –   Dedicated support team
Ultimate convenience for you and your students
Food on Demand




                 •   Guest
                      – Allows for dine-in or to-go options without disrupting service
                      – Allows for breakfast all day – what students crave
                      – Allows for a specialized late night menu to rival local restaurants
                        and keep students on campus


                 •   Management
                      –   Allows for small crews
Innovative Design and Footprint
Food on Demand




                 •   Real restaurant line is open to guests so they can see their
                     order being made just for them
                 •   Expeditor to ensure correct plating and restaurant quality
                     delivery
                 •   While waiting for food to be prepared, guests can grab
                     beverages, soup, snacks or bakery items at nearby stations
Innovative Design and Footprint
Food on Demand
Innovative Design and Footprint
Food on Demand




                                                   Kitchen Line Up
Guest delivery options for every budget
Food on Demand




                    Economy             Moderate            Premium

                 Guests are called     Pager system       Guests’ meals
                  to pick up their   similar to upscale     delivered
                       order             fast casual       to the table
                                       restaurants or
                                           Texting
Food on Demand




Addressing Needs
Food on Demand                               Client
                                  • How can I keep residential
                                    dining fresh – What’s the
                                    “next thing?”
                                  • I need to increase customer
                                    satisfaction without
                                    increasing food costs




                 • I want “variety”                       • Innovative
                 • I love technology                      • Technology-forward
                 • I want fresh                           • Customer-centric
                 • I’m used to restaurants                • Cost-saving
                 • It’s all about me!                     • Non-“cafeteria”


                             Students
Food on Demand                               Client
                                  • How can I keep residential
                                                                         Individualized food
                                    dining fresh – What’s the
                                                                         via technology
                                    “next thing?”
                                  • I need to increase customer
                                    satisfaction without
                                    increasing food costs




                 • I want “variety”                       • Innovative
                 • I love technology                      • Technology-forward
                 • I want fresh                           • Customer-centric
                 • I’m used to restaurants                • Cost-saving
                 • It’s all about me!                     • Non-“cafeteria”


                             Students
Food on Demand                               Client
                                  • How can I keep residential
                                    dining fresh – What’s the
                                    “next thing?”
                                  • I need to increase customer          Minimize food exposure and
                                    satisfaction without                 waste while increasing
                                    increasing food costs                perceived value




                 • I want “variety”                       • Innovative
                 • I love technology                      • Technology-forward
                 • I want fresh                           • Customer-centric
                 • I’m used to restaurants                • Cost-saving
                 • It’s all about me!                     • Non-“cafeteria”


                             Students
Food on Demand                               Client
                                     • How can I keep residential
                                       dining fresh – What’s the
                                       “next thing?”
                                     • I need to increase customer
                                       satisfaction without
                                       increasing food costs




                    • I want “variety”                       • Innovative

On trend            • I love technology                      • Technology-forward
with target         • I want fresh                           • Customer-centric
needs
                    • I’m used to restaurants                • Cost-saving
                    • It’s all about me!                     • Non-“cafeteria”


                                Students
Food on Demand                               Client
                                  • How can I keep residential
                                    dining fresh – What’s the
                                    “next thing?”
                                  • I need to increase customer
                                    satisfaction without
                                    increasing food costs




                 • I want “variety”                       • Innovative
                                                                                 Delivering
                 • I love technology                      • Technology-forward
                                                                                 the real
                 • I want fresh                           • Customer-centric     restaurant
                                                                                 experience
                 • I’m used to restaurants                • Cost-saving
                 • It’s all about me!                     • Non-“cafeteria”


                             Students
Food on Demand




Let’s see it in action
The Academy of Art
Food on Demand




80 Seats, the ability to produce over 1200 covers in
a day
The WOW Factor…
Food on Demand



                 Innovative Guest Ordering Technology
                           (what the guest sees)
The WOW Factor…
Food on Demand



                 Innovative Guest Ordering Technology
                           (what the guest sees)
The WOW Factor…
Food on Demand



                 Innovative Guest Ordering Technology
                           (what the guest sees)
The WOW Factor…
Food on Demand



                 Innovative Guest Ordering Technology
                           (what the guest sees)
The WOW Factor…
Food on Demand



                 Innovative Guest Ordering Technology
                           (what the guest sees)
The WOW Factor…
Food on Demand



                 Innovative Guest Ordering Technology
                           (what the guest sees)
The WOW Factor…
Food on Demand



                 Innovative Guest Ordering Technology
                           (what the guest sees)
The WOW Factor…
Food on Demand



                 Innovative Guest Ordering Technology
                           (what the guest sees)
The WOW Factor…
Food on Demand



                 Innovative Guest Ordering Technology
                           (what the guest sees)
The WOW Factor…
Food on Demand



                 Innovative Guest Ordering Technology
                           (what the guest sees)
The WOW Factor…
Food on Demand



                 Innovative Guest Ordering Technology
                           (what the guest sees)
Food on Demand




Let’s see it in action
Rensselaer Polytechnic Institute
Food on Demand




Hotel transformed to a Residence more than 300
per meal
The WOW Factor…
Food on Demand




                 Authentic Delicious Signature Dishes
The WOW Factor…
Food on Demand




                 Authentic Delicious Signature Dishes
Northwestern
Food on Demand




                               Varied and Comfortable Seating Space             The common space




   Digital servers take
   guest orders




                                                                       Quiet and soft seating options
                               A Fireplace Hearth in the Dining Room
      Our first guests…

A dining room transformed into a restaurant
experience
University of Missouri St Louis
Food on Demand
Food on Demand




Let’s see it in action
University of Vermont
Food on Demand
Opening Across the US…
Food on Demand
Food on Demand




                     Food on Demand

                 The Future of
                 Intimate Residential Dining
                 on Campus across the US

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FoD Presentation

  • 2. Delivering a Restaurant Experience Food on Demand • Field innovation built by Martin Finfrock at California Lutheran • Martin tied his restaurant background with students’ desire to avoid “cafeteria” dining
  • 3. Food on Demand Why It’s Right For The Business
  • 4. Food on Demand Client • How can I keep residential dining fresh – What’s the “next thing?” • I need to increase customer satisfaction without increasing food costs
  • 5. Food on Demand Client • How can I keep residential dining fresh – What’s the “next thing?” • I need to increase customer satisfaction without increasing food costs • I want “variety” • I love technology • I want fresh • I’m used to restaurants • It’s all about me! Students
  • 6. Food on Demand Client • How can I keep residential dining fresh – What’s the “next thing?” • I need to increase customer satisfaction without increasing food costs • I want “variety” • Innovative • I love technology • Technology-forward • I want fresh • Customer-centric • I’m used to restaurants • Cost-saving • It’s all about me! • Non-“cafeteria” Students
  • 7. Food on Demand Client • How can I keep residential dining fresh – What’s the “next thing?” • I need to increase customer satisfaction without increasing food costs • I want “variety” • Innovative • I love technology • Technology-forward • I want fresh • Customer-centric • I’m used to restaurants • Cost-saving • It’s all about me! • Non-“cafeteria” Students
  • 8. Food on Demand Introducing… Food on Demand
  • 9. Food on Demand But don’t just take our word for it…
  • 10. We’ve tested the concept with Food on Demand unprecedented success From Colgate’s website “Cutting Edge Bistro is an innovative restaurant on campus! Chef John Edick’s culinary creations and pastry chef Sandy Kempney's show-stopping desserts, combined with a chic décor, makes on-campus dining elegant. Place your order on a touch-screen menu before you are seated by a host. A combination of servers and chefs in the open-air kitchen ensure your meal will be anything but ordinary. All this for just a swipe off your meal plan. Reservations are highly recommended.”
  • 11. We’ve tested the concept with Food on Demand unprecedented success Real-world impact Northwestern University places a very high priority on student “customer satisfaction” scores and needed a solution for their worst- performing facility and agreed to be an FöD test site. Customer satisfaction increased more than 30 points (not percent!) and Willard is now the HIGHEST rated dining facility on campus.
  • 12. We’ve tested the concept with Food on Demand unprecedented success “Restaurant food” from Sodexo GM Martin Finfrock was determined to deliver restaurant food in a higher education setting. He visited restaurants, took notes and jerry-rigged a solution into a dining facility first designed in 1959. Without spending much money, this first-in the-country installation transformed Cal Lutheran’s dining services and became the foundation for what today is a national program. The philosophy was so sound that this cobbled-together test site sent student satisfaction soaring from 55% to 70%, while at the same time dropping food costs by 2%.
  • 14. Is FöD the right solution? Food on Demand Yes if you want solutions to address the following issues: Issue FöD Solution Huge footprints Small footprint Big kitchen and Small kitchen service staff and service staff Waiting in No more lines multiple lines Waiting in long Wait about three lines minutes Cafeteria feel Restaurant feel
  • 15. Food like never before Food on Demand • FöD offers a nearly limitless combination of daily specials and everyday favorites including: – Appetizers – Tossed salads – Classic and chef-inspired entrees – Hand-crafted sandwiches – Decadent and seasonal desserts • Food made-to-order like at a fast casual restaurant. Great menu of diverse options made to order for you
  • 16. Technology brings unique benefits Food on Demand • Touch screen technology that students are familiar with and appreciate • Kiosks available for table top or floor-standing implementation • Mouth-watering food photography on every menu screen • Many customizable options • Hardware and software development centrally managed. Don’t have to start from scratch to do this - it’s really turn-key • Communications and promotions will be developed to support FöD on college campuses
  • 17. Training as only Sodexo can provide Food on Demand • Try it before you buy it! Each region will have an FöD installation for you to see and to try live • Each region will have an FöD expert that will be available to consult on your project, answer questions, assist with implementation etc… • Nearby installations can be used to train staff • Standard training will include: – Build charts – Training videos – Point of sale photography – Hands-on training and support – Dedicated support team
  • 18. Ultimate convenience for you and your students Food on Demand • Guest – Allows for dine-in or to-go options without disrupting service – Allows for breakfast all day – what students crave – Allows for a specialized late night menu to rival local restaurants and keep students on campus • Management – Allows for small crews
  • 19. Innovative Design and Footprint Food on Demand • Real restaurant line is open to guests so they can see their order being made just for them • Expeditor to ensure correct plating and restaurant quality delivery • While waiting for food to be prepared, guests can grab beverages, soup, snacks or bakery items at nearby stations
  • 20. Innovative Design and Footprint Food on Demand
  • 21. Innovative Design and Footprint Food on Demand Kitchen Line Up
  • 22. Guest delivery options for every budget Food on Demand Economy Moderate Premium Guests are called Pager system Guests’ meals to pick up their similar to upscale delivered order fast casual to the table restaurants or Texting
  • 24. Food on Demand Client • How can I keep residential dining fresh – What’s the “next thing?” • I need to increase customer satisfaction without increasing food costs • I want “variety” • Innovative • I love technology • Technology-forward • I want fresh • Customer-centric • I’m used to restaurants • Cost-saving • It’s all about me! • Non-“cafeteria” Students
  • 25. Food on Demand Client • How can I keep residential Individualized food dining fresh – What’s the via technology “next thing?” • I need to increase customer satisfaction without increasing food costs • I want “variety” • Innovative • I love technology • Technology-forward • I want fresh • Customer-centric • I’m used to restaurants • Cost-saving • It’s all about me! • Non-“cafeteria” Students
  • 26. Food on Demand Client • How can I keep residential dining fresh – What’s the “next thing?” • I need to increase customer Minimize food exposure and satisfaction without waste while increasing increasing food costs perceived value • I want “variety” • Innovative • I love technology • Technology-forward • I want fresh • Customer-centric • I’m used to restaurants • Cost-saving • It’s all about me! • Non-“cafeteria” Students
  • 27. Food on Demand Client • How can I keep residential dining fresh – What’s the “next thing?” • I need to increase customer satisfaction without increasing food costs • I want “variety” • Innovative On trend • I love technology • Technology-forward with target • I want fresh • Customer-centric needs • I’m used to restaurants • Cost-saving • It’s all about me! • Non-“cafeteria” Students
  • 28. Food on Demand Client • How can I keep residential dining fresh – What’s the “next thing?” • I need to increase customer satisfaction without increasing food costs • I want “variety” • Innovative Delivering • I love technology • Technology-forward the real • I want fresh • Customer-centric restaurant experience • I’m used to restaurants • Cost-saving • It’s all about me! • Non-“cafeteria” Students
  • 29. Food on Demand Let’s see it in action
  • 30. The Academy of Art Food on Demand 80 Seats, the ability to produce over 1200 covers in a day
  • 31. The WOW Factor… Food on Demand Innovative Guest Ordering Technology (what the guest sees)
  • 32. The WOW Factor… Food on Demand Innovative Guest Ordering Technology (what the guest sees)
  • 33. The WOW Factor… Food on Demand Innovative Guest Ordering Technology (what the guest sees)
  • 34. The WOW Factor… Food on Demand Innovative Guest Ordering Technology (what the guest sees)
  • 35. The WOW Factor… Food on Demand Innovative Guest Ordering Technology (what the guest sees)
  • 36. The WOW Factor… Food on Demand Innovative Guest Ordering Technology (what the guest sees)
  • 37. The WOW Factor… Food on Demand Innovative Guest Ordering Technology (what the guest sees)
  • 38. The WOW Factor… Food on Demand Innovative Guest Ordering Technology (what the guest sees)
  • 39. The WOW Factor… Food on Demand Innovative Guest Ordering Technology (what the guest sees)
  • 40. The WOW Factor… Food on Demand Innovative Guest Ordering Technology (what the guest sees)
  • 41. The WOW Factor… Food on Demand Innovative Guest Ordering Technology (what the guest sees)
  • 42. Food on Demand Let’s see it in action
  • 43. Rensselaer Polytechnic Institute Food on Demand Hotel transformed to a Residence more than 300 per meal
  • 44. The WOW Factor… Food on Demand Authentic Delicious Signature Dishes
  • 45. The WOW Factor… Food on Demand Authentic Delicious Signature Dishes
  • 46. Northwestern Food on Demand Varied and Comfortable Seating Space The common space Digital servers take guest orders Quiet and soft seating options A Fireplace Hearth in the Dining Room Our first guests… A dining room transformed into a restaurant experience
  • 47. University of Missouri St Louis Food on Demand
  • 48. Food on Demand Let’s see it in action
  • 50. Opening Across the US… Food on Demand
  • 51. Food on Demand Food on Demand The Future of Intimate Residential Dining on Campus across the US