This is our presentation at the Orange Grove of the Embassy of Netherlands in Athens, Greece.

1. DIGITAL MARKETING
FOR STARTUPS

2. PANY
COM
OFILE
PR

3. socialab
§ Socialab
offers
a
wide
range
of
digital
marke5ng
services:
web,
social,
search,
display,
mobile
&
affiliate.
§ Socialab
is
reliable.
We’ve
been
working
with
brands
directly,
as
well
as
through
other
agencies
who
appreciate
our
consistently
good
quality
of
work.
§ We’ve
earned
both
Awards
and
Recogni1on
for
our
work.
But,
most
of
all,
we’ve
won
our
clients’
hearts,
because
we
always
bring
Results.
§ We
maintain
the
first
and
most
popular
Greek
blog
about
digital
marke5ng,
suit.gr,
that
educates
marketers
and
also
promotes
case
studies
of
our
work
in
the
last
4
years.
§ We
also
manage
the
biggest
group
for
digital
marke5ng
on
LinkedIn
with
more
than
3,000
members,
most
of
which
are
in
marke5ng
or
adver5sing.

4. Clients

5. Creden5als:
The
blog
We
run
Suit,
the
#1
website
for
Digital
Marke5ng
news
and
5ps
in
Greek,
with
more
than
200,000
visits
in
the
last
4+
years,
mostly
marketers.
hSp://www.suit.gr/

6. Creden5als:
The
group
We
own
the
biggest
Greek
group
on
digital
marke5ng
on
LinkedIn,
with
more
than
3,000
professionals:
Social
Media
GR
hSp://www.linkedin.com/groups?gid=3024911

7. Creden5als:
Media
We
have
been
featured
in
the
media:
§ Kathimerini
(16
Nov
2010):
Social
Media
in
Elec5ons
§ Athina
984
(Nov
2010):
Elec5on
Results
and
Social
Media
§ Alpha
TV
(twice
in
2011):
Social
Media
from
the
users’
POV.
§ Vima
FM
99,5
(Jan
2012):
Social
Media
Marke5ng
Seminars
§ Sport
FM
(20
Jan
2012):
Pricing
of
Social
Media
Services
§ Marke5ng
Week
(15
Oct
2012):
Cover
and
Company
Presenta5on

8. Creden5als:
Congresses
Academic:
§ Panteios
(Media
dept)
2013
§ ALBA
(Digital
Marke5ng)
2013
§ AUEB/ELTRUN
2012
&
2013
§ Deree
(Marke5ng
Society)
2012
§ SAE
(Music
Business)
2012
§ AKTO
(Social
Media)
2012
&
2013
Professional:
§ Social
Media
Conference
2012
&
2013
§ All
Things
Facebook
2011,
2012,
2013
§ Online
Marke5ng
Conference
2013
§ EEDE/EIP
2012
&
2013
§ Entrepreneurship
Panorama
2012

9. Creden5als:
ALBA
&
DMI
partners
In
2013,
Socialab
was
approached
by
the
Digital
Marke5ng
Ins5tute
in
Dublin,
Ireland.
Their
goal
was
to
reach
out
to
a
top
agency
in
the
country
in
order
to
train
people
in
digital
marke5ng.
In
turn,
Socialab
partnered
with
ALBA
Graduate
School
that
has
the
best
infrastructure
for
Execu5ve
Development
in
Greece
to
provide
the
best
course
for
applied
knowledge
of
digital
marke5ng
in
the
country.

10. some
of
our
services
digital
strategy
social
media
apps
&
ads
online
video
SEM:
SEO/PPC
digital
PR
brand
monitoring
audience
engagement
brand
ambassadors
affiliate
marke5ng

11. George
Anagnostopoulos
§ Digital
Content
Creator
since
1994
in
the
first
Greek
web-­‐zine.
§ Digital
Marketer
since
1999,
in
a
dot-­‐com
in
the
UK.
§ Search
Marke5ng
since
2002
§ Blogger
since
2004
§ Mobile
Marke5ng
since
2006
§ Social
Media
Marke5ng
since
2009
§ Judge
at
Ermis
Awards
-­‐
Digital
§ Has
worked
with
50+
brands
in
the
last
13
years.

12. ARTUP
ST
ETING
MARK

13. My
own
startups
§ First
Greek
web-­‐zine
§ Web
design
freelancer
§ Search
marke5ng
freelancer
§ A
lot
of
ideas
between
the
last
two
§ Transla5on
agency
§ Mobile
marke5ng
company,
marketed
interna5onally
§ Mobile
Marke5ng
since
2006
§ Social
Media
Marke5ng
since
2009

18. Your
turn...
Which
startups
do
you
know
whose
marke5ng
you
liked?

19. GITAL
DI
MEDIA

20. The
promise...

21. The
promise...

22. Digital
Media
§ Social:
Facebook
mostly.
§ Search:
SEO
&
SEM
§ Email
§ Mobile
§ Digital
Display
§ Blogs,
Forums,
Communi5es
§ Are
we
forgemng
something?
§ Which
do
you
think
helped
me?

24. Facebook
Apps

25. Facebook
Adver5sing

28. YOUTUBE

29. TwiSer

30. INSTAGRAM

31. PINTEREST

32. FOURSQUARE

33. LINKEDIN

38. UDIES
SE ST
CA
UDGET
ALL B
H A SM
WIT

39. Management
of
a
Facebook
Event
with
more
than
3,000
aSendees
to
guide
the
audience
of
Public
Stores
to
their
shops
at
midnight
for
the
launch
of
a
new
game.
(3-­‐person
team)

40. Soon
aner
rebranding
Calgonit
dish-­‐washer
tablets
to
Finish,
ReckiS
Benckiser
wanted
a
viral.
Thanks
to
our
neat
Video
SEO
strategy,
this
video
received
more
than
3,000,000
verified
views
on
YouTube.

42. PR/Buzz
Case
Study:
Ithaky
Travel
§ Ithaky
is
a
small
unmanned
digital
travel
agency
and
its
owners
wanted
to
see
if
their
small
opera5on
could
make
a
big
story
on
the
news
for
free.
§ We
came
up
with
an
idea
that
generated
a
lot
of
aSen5on:
We
declared
a
contest
where
if
a
couple
became
pregnant
during
their
vaca5on,
they
would
win
4,000
euros.
To
make
things
more
interes5ng,
whoever
referred
them
to
book
on
Ithaky
would
win
1,000
euros.
§ The
contest
became
so
interes5ng
online
that
they
were
featured
on
ANT1’s
morning
show
“Kalimera
Ellada”
and
on
“Radio
Arvyla”.
Total
es5mated
audience:
3+
million
people.
For
free.

43. RITE
FAVO
UDIES
ASE ST
DEO C
VI

44. Case
Studies
• BlendTec:
hSp://www.youtube.com/watch?v=qg1ckCkm8YI
• Dollar
Shave
Club
#1:
hSps://www.youtube.com/watch?v=ZUG9qYTJMsI
• Dollar
Shave
Club
#2:
hSps://www.youtube.com/watch?v=3FOae1V1-­‐Xg

45. Remember...
Bold
means
memorable.
But
you
s5ll
need
a
good
product.

46. Before
you
go...
hSp://speakerzen.me/59
(Let’s
see
what
happens)

47. KALI
MPTI
N OP E
TSIK