Training on LinkedIn & Pinterest

1. Sarah Menbari
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Sarah
Internet Marketing Consultant

2. Agenda
• Intro
• LinkedIn for Leads
• Case Study
• Syndication tools
• Questions
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3. Agenda
• Intro
• Set Up
• How to Pin
• Strategy
• Case Study
• Questions
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4. LinkedIn Intro
• Is a business-related social networking site.
• Mainly used for professional networking.
• As of 9 February 2012, LinkedIn reports more than 150 million
registered users in more than 200 countries and territories.
• LinkedIn has 21.4 million monthly unique U.S. visitors and
47.6 million globally.
• Unique visitors up by 63 M from 2010-2011
• Avg LinkedIn user makes more money than participants in
other social networks.
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5. LinkedIn- What is it used for
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6. LinkedIn for Leads
1) Complete your free profile to 100%
2) Add your Blog’s RSS feed to your Free profile (Use Linkedin
Apps, syndication tools)
3) Add twitter to LinkedIn ( you can authorize twitter in the edit profile
section)
4) Create a Welcome video
Step 1. Create SlideShare.net Account and add application on LinkedIn
Step 2. Upload a video to YouTube
Step 3. Upload a presentation to your SlideShare account
Step 4. Insert your YouTube link in the first slide of your presentation
Step 5. Publish the SlideShare presentation on your profile
5) Customize Weblinks (ex. Free download- training)
6) Increase your LinkedIn connections (greater opportunity to get your msg
out)
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7. Linked in for Leads
-Connect with your Outlook contacts (use LinkedIn Outlook toolbar or a
plugin called XOBNI (is a sidebar for Gmail and Google Apps mail that automatically
discovers all the people you’ve ever emailed, called or SMS’d, and provides a comprehensive view
of each contact.
- Join Open networking groups ( Login, do
- LION: Linked In Open Networking Group ( search under groups)
When you connect with people send a thank you note and invite to connect
on other social networks as well as talk about Blog.
DON’T TRY TO SELL
7) Comment on Network updates (builds relationships, add value, interact)
8) Update your status (twitter + LinkedIn)
9) Gather recommendations
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8. LinkedIn for Leads
10) Provide & receive referrals ( Help others & they will help you)
11) Schedule & host events ( Meetups & Webinars) Talk about your
industry, give valuable Info, educate, inspire!
NOT ABOUT YOUR BUSINESS OPPORTUNITY, BUILD RELATIONSHIPS FIRST!
12) Create Polls ( gauge what is going on in the industry) – Poll application.
Post poll to groups
13) Ask and answer Industry specific questions- The more you answer and
people like the more you appear as a leader and can drive traffic to site.
14) Join Niche groups- Industry specific groups ( MLM groups- Health &
fitness, online business…etc.) Join ones with lots of
members, Join, participate. Check out the group for quality
conversation
15) Participate in group discussions. Provide value to discussions. The more
your name comes up, the more
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9. LinkedIn for Leads
16) Add Share button to your Blog.
17) Share your blog post with all groups. Share- subject- paste content, edit-
add groups.
18) Share other people’s content with your Niche group ( Industry experts &
Leaders)
DON’T JUST SELF PROMOTE
19) Create your own LinkedIn Group. Syndicate your Blog RSS to your Group.
20) Set up your Free Company Page. Put Graphics, Banners, Video
Testimonials etc. Follow us button on your Blog.
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10. Syndication Tools
I Don’t like them
• Twitter hashtags don’t belong in Facebook or LinkedIn
streams.
• Twitter is 140 characters, Facebook is around 400, and
LinkedIn is around 200. I message things differently on each of
these networks.
• LinkedIn and Facebook allow customization of thumbnails for
links, and as any video marketer knows: thumbnail images are
crucial in click-through rates. If you auto-syndicate from
Twitter, you won’t choose the thumbnail.
• Different Audiences
• Can’t track
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11. Questions?
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