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Social mediaintelligence steve ennen

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Social Strategy1
Social Strategy1
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Deriving Business Intelligence from Social Media Ignite Feb 2011 Steve Ennen, President and Chief Intelligence Officer
2 Yesterday, information gathering was easy
3 Today, information gathering is more complex
16 Social media is in the hands of everyone More than 1 Billion using social media, globally
4 Social media can alter governments Massive Egyptian Protests Powered by YouTube, Twitter, Facebook, Twitpic [Pics, Video, Updates] Egyptian pro-democracy protesters are embracing Twitter, YouTube, Facebook and Twitpic.
8 Academic research proves: ,[object Object],[object Object],[object Object],[object Object]
4 Social media affects your brand “… environmental activists have been using social media to wage war against Nestlé over its purchases of palm oil for use in products… catching the Swiss food giant off guard”
10 The voice of the consumer is heard by every other consumer
"...within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10%, costing shareholders $180 million.
4 ,[object Object],[object Object],[object Object],Companies are missing the opportunity
[object Object],[object Object],Organizations operate under old paradigms
17 Companies must rethink ,[object Object],[object Object],[object Object],[object Object],Push v. Pull
17 Companies must rethink ,[object Object],[object Object],[object Object],[object Object],[object Object],Push v. Pull
6 ,[object Object],[object Object]
14 OK, but what is valuable online conversation? ,[object Object],[object Object],[object Object]
14 OK, but what is valuable online conversation? ,[object Object],[object Object],[object Object],[object Object]
How to be successful using social media ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to be successful using social media ,[object Object],[object Object],[object Object]
12 Let’s listen together [email_address] 646-334-5893 @EnnenSS1 www.socialstrategy1.com Look for our book this spring

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Social mediaintelligence steve ennen

  • 1. Deriving Business Intelligence from Social Media Ignite Feb 2011 Steve Ennen, President and Chief Intelligence Officer
  • 2. 2 Yesterday, information gathering was easy
  • 3. 3 Today, information gathering is more complex
  • 4. 16 Social media is in the hands of everyone More than 1 Billion using social media, globally
  • 5. 4 Social media can alter governments Massive Egyptian Protests Powered by YouTube, Twitter, Facebook, Twitpic [Pics, Video, Updates] Egyptian pro-democracy protesters are embracing Twitter, YouTube, Facebook and Twitpic.
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  • 7. 4 Social media affects your brand “… environmental activists have been using social media to wage war against Nestlé over its purchases of palm oil for use in products… catching the Swiss food giant off guard”
  • 8. 10 The voice of the consumer is heard by every other consumer
  • 9. "...within four days of the song going online, the gathering thunderclouds of bad PR caused United Airlines' stock price to suffer a mid-flight stall, and it plunged by 10%, costing shareholders $180 million.
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  • 19. 12 Let’s listen together [email_address] 646-334-5893 @EnnenSS1 www.socialstrategy1.com Look for our book this spring