The Digital Brand strategy is to communicate through a mix of education and entertainment driven content series & to be interactive and at the same time to extensively use - all the digital mediums to reach out maximum audience

1. Stanley Kane Contest Summary
30th January, 2014

2. Social Media and Business Objectives
• To engage with the followers on Twitter and increase
brand visibility
• To generate interaction and excitement about Stanley
Kane’s range of latest British fashion products
• To promote the ongoing offer of flat 45% off and divert
the traffic to the website

3. Key Insight
• A lot of people on Twitter participate in simple contests
• Simple yet useful gratifications excite people to
participate in such contests
• Contests give a lot of traffic to the page as well as attract
attention of other followers
• It gives more exposure to the brand via followers of the
participants

4. Challenges
• Reach out to fashion lovers & followers in an attracting
way
• To get maximum participation from the followers and also
increase the base of new followers
• To get maximum exposure to the brand Stanley Kane

5. Creative Idea
• The idea was to set a buzz about the recently launched
British fashion brand in India
• The users were given simple multiple choice questions
to choose from
• The questions were related to Stanley Kane as a fashion
brand
• The answers were posted along with Stanley Kane
product links to the website also promoting the ongoing
offer of flat 45% off

6. Execution – Contest Launch
• A series of 10 simple questions were asked related to
the brand and fashion in general
• The users had to reply with their preferred choice of
option
• Fans were asked to answer the questions with the
hashtgas #StanleyKaneIndia and #Rebelinme
• Questions related to Stanley Kane products were posted
after every 20 minutes
• Encouraging and interactive tweets were posted in the
interval gap between two questions

7. Results & Benefits to the Brand
• Awareness amongst the new followers about the brand
and its products
• Positive interaction from recent and existing followers
• Enthusiasm amongst the users about the new store
launch which also translated in building the user base
by retweets
• Number of followers increased from 85 to 257 in a span
of 4 hours

8. Results & Benefits to the Brand
•
More than 100 people participated in the contest on
Twitter making it interactive
• #StanleyKaneIndia was mentioned 2345 times and
trended on India trends at the fifth place for almost 2
hours
• #Rebelinme was mentioned 3672 times and trended on
India trends at the fourth place for 2 hours
• @Stanley_Kane was mentioned 3812 times during the
day

9. Results & Benefits to the Brand
• The contest was successful with total Interaction on
Twitter being 5087
• The total reach translated into a whooping number of
1273400 getting the brand more visibility on Twitter
• Brand products were displayed through the contest,
leading the users to the website and also promoting the
offer

10. Contest Alert
Tweet

11. Gratification
Announcement
Tweet

12. Question
Tweet

13. Interactive Tweets

14. Winning answer
tweet along with
product
description and
link

15. Questions
that took
users to the
website to
answer

16. Mega prize
sneak peek
tweet

17. Stanley Kane branding and offer promotion
tweet

18. Contest
Winners
Tweet

19. Mega Prize
Winner Tweet

20. A few interactions and replies

21. A few interactions and replies

22. A few interactions and replies

23. The hashtags trending on India trends

24. Take Aways

25. Take Aways
• The brand reached many new people through the
contest noise
• A lot of people became familiar with Stanley Kane’s
products
• Good reviews and praises were expressed by users
about the brand
• The brand stood out highlighting the range of product
line, colours and the latest fashion eventually resulting to
conversions

26. THANK YOU