Social Media Case Study: #TerranoBlockbusterShowcase by Nissan terrano

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Social Samosa

A social media case study of Nisaan terrano's Twitter campaign #TerranoBlockbusterShowcase.

Technology Sports

Objective: Driving Social Media
Engagement
Client: Nissan Terrano
Agency : MAGNONTBWA

Agenda
• Create buzz around the unveiling of Nissan
Terrano in social media space
• Awareness, information and conversations
• Drive interaction, engagement and
participation
• Harness the current Nisaan / Datsun
fanbase
• Generate momentum online for Terrano that
can be sustained later on as well

Twitter Campaign
Day One
(5 rounds of 1 hr each)

#TerranoBlockbusterShowcase Trends
India Delhi
Mumbai Bangalore

#TerranoBlockbusterShowcase Trending
No. 1

Metrics so far…
• Generated around 10,000 conversations
on FB around the campaign
• Around 700 fans participated in FB
contests in less than 2 days
• More than 2600 invitations sent to
friends for live webcast through FB
• Around 300 followers on Twitter in less
than 48 hrs
• FB campaign reached to more than
7,00,000 fans …

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Social Media Case Study: #TerranoBlockbusterShowcase by Nissan terrano

1. Objective: Driving Social Media Engagement Client: Nissan Terrano Agency : MAGNONTBWA

2. Agenda • Create buzz around the unveiling of Nissan Terrano in social media space • Awareness, information and conversations • Drive interaction, engagement and participation • Harness the current Nisaan / Datsun fanbase • Generate momentum online for Terrano that can be sustained later on as well

3. Twitter Campaign Day One (5 rounds of 1 hr each)

5. Twitter Campaign – Round 1

6. Twitter Campaign – Round 2

7. Twitter Campaign – Round 3

8. Twitter Campaign – Round 4

9. Twitter Campaign – Round 5

10. Day Two (5 rounds of 1 hr each)

11. Gratification

12. And more…

13. #TerranoBlockbusterShowcase Trends India Delhi Mumbai Bangalore

14. Nissan Trending

15. #TerranoBlockbusterShowcase Trending No. 1

16. #Terrano Trending No. 1

17. #TerranoBlockbusterShowcase Trends

18. #Terrano Trends

19. On Facebook

20. Massive traction on FB page

21. Cross Promotion

22. From Facebook to Twitter

23. Across FB and Twitter

24. Offline spill

25. Metrics so far… • Generated around 10,000 conversations on FB around the campaign • Around 700 fans participated in FB contests in less than 2 days • More than 2600 invitations sent to friends for live webcast through FB • Around 300 followers on Twitter in less than 48 hrs • FB campaign reached to more than 7,00,000 fans …

Social Media Case Study: #TerranoBlockbusterShowcase by Nissan terrano

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