The Bollywood Twitter Index brought to you by To The New is a social media analytics’ list of popular movie actors in India with most number of followers.

1. BOLLYWOOD TWITTER INDEX

2. TWITTER CELEBRITY INDEX
The Bollywood Twitter Index is a social media
analytics list of popular movie actors in India with
most number of followers. The study is conducted by
ThoughtBuzz, the social media analytics’ arm of TO
THE NEW.
This report is a comparative study of the most active
celebrities on Twitter based on number of followers
and tweets per day.
The report analyzes Twitter content basis the last 100
tweets of Bollywood celebrities during the period
ending October 2013.

3. TOP 10 MOVIESTARS
1 Amitabh Bachchan
Shahrukh Khan 2
3 Salman Khan
Aamir Khan 4
5 Priyanka Chopra
Deepika Padukone6
7 Hrithik Roshan
Akshay Kumar 8
9Shahid Kapoor
Sonam Kapoor10

4. MOVERS AND SHAKERS
27.5
MOST
ACTIVE
8.08
5.42
4.39
2.99
The Twitter activity level
is decided based on
average tweets per day
by the author.
It includes Original
Tweets, Retweets and
Replies by the author on
her timeline.
HIGHEST
GAINERS
151 %
99 %
87 % 87 %
The highest gainers are
calculated by comparing
the number of followers
with the last year.
MADHURI DIXIT NENE
85 %

5. WHAT THEY SAY
Brand Promotion
9%
Work Promotion
27%
Fan-based Interactions
24%
Social Cause
4%
Sharing Quotes &
Wisdom
7%
Sharing Opinions
6%
Sharing Personal
Moments
23%
Both male & female
celebrities equally
promote their work &
social causes for
which they stand
Female celebrities
promote brands three
times more than male
celebrities
60% of tweets by both
Deepika Padukone and
Shahid Kapoor are
related to movie tweets
Nearly half of Sonam
Kapoor’s tweets
represent brand
promotions
Male celebrities
interact with their
fans 1.5 times more
than female
celebrities
Salman Khan has the
highest number of
tweets interacting
with fans
Summary of overall nature of tweets is calculated based on the last 100 tweets by each of the top 10 celebrities
during the year 2013. Data as on 31 October, 2013.