Social media case study on how Mahindra Centuro launched and promoted its new two wheeler across various social media platforms like vine, Facebook, Instagram

1. How Mahindra Two Wheelers
Launched

2. India
A Nation with
Over 1 Billion People
Most Travel On Bikes

3. Two Wheelers Is A Cluttered Market!
We Had To Launch The Unique Mahindra Centuro!

4. Our Digital Challenge
Launch The Bike
Make The Features Stand Out
Get The Audience Booking It

5. From Sneak Peek Banners

6. To The Reveal Of The Features

7. From Countdown Promos

8. To A Dynamic Real-time Cover Photo
We Left No Stone Unturned To Get
Everyone’s Heart Racing!

9. The Live Webcast of the launch was Featured Both
On Facebook & www.MahindraCenturo.com

10. MahindraCenturo.com
Www.Mahindracenturo.Com

11. Centuro In 60 Seconds
Adding Glamour To The
Launch Campaign, TVC
Was Premiered Exclusively
For The Digital Audience
And What Did We Achieve?
Over 2 Lakh Video Views
In 4 Days

12. Share & Win Activity On Facebook Increased The Reach
Of Our TVC

13. Talk Of The Town
The Centuro Received Excellent Feedback From Top
Auto Publishers

14. And This Was Just The Teaser
The Real Deal Was Yet To
Unfold…
If We Took The Social Race
That Seriously,
We Wanted To Ace The Digital
Race Too!
During The Post Launch Phase
We Rode Through Sites Like
Yahoo And Msn, A Little Too
Literally

21. Times Of India iPad Innovation
https://dl.dropboxusercontent.com/
u/33046124/Work/Video/Mahindra%2
0Centuro%20iPad.m4v

22. The Edge
We Created 6 Custom Games Highlighting 6 Features Of The Bike!

23. The Edge
Remote Filp Key With
Key Light
Find Me Lamps
DTE Feature

24. The Edge
Anti Theft Alarm System
Mci-5 Engine
Guide Lamps

25. Centuro Gaming Challenge
These Games Were
Further Leveraged To
Carry Out A Gaming
Contest For Our Loyal Fans
We Created A
Dashboard For The
Gaming Zone

26. And Received
Overwhelming
Response From The
Users
We Also Gave Out
Profile Badges To All
The Users Who Played
Our Games
6 Winners For The Gaming Contest
Were Given A Samsung Tab And The
Top Winner Received An XBOX 360

27. We Promoted The Games Through The New Platform
‘Vine’. We’re The Only Two Wheeler Company To
Leverage This New Platform

28. Instagram
We Entertained Our Fans On The Most Popular Online Photo-sharing, Videosharing And Social Networking Platform Instagram!
All The Behind The Scene Action Was Captured And Showcased!

31. The Chequered Flag
Achieved A Lot Of Digital Media Success
We Gained Over 3.5 Lakh Fans On Facebook On The Day Of The Launch.
We Have Crossed 9 Lakh Fans On The Page Today

32. Over 2.7 Lakh Visitors, With Over 7.8 Lakh Page Views
We Received Online Leads Over 7000

33. 900 Fans Inviting Over 1.5 Lakh Friends
Through Share & Win We Received 6700 + Views
On The TVC

34. The New TVC Received More Than 2 Lakh Views In A Span Of 4
Days

35. The Media Innovations On Yahoo, MSN & iPad Crossed Over
18,500,000 Impressions

36. Now That’s The Digital
Storm Of The Century!

37. Thank You!
Credits:
Social Media, Website, Games: WAT Consult
Yahoo, MSN & iPad innovation: Interactive Avenues