Indian Facebook Performance Report - January 2014

Facebook Performance Report

India - January 2014

www.socialpulse.co // hello@socialpulse.co // #indiafbreport

Contents
India Facebook Performance Report
January 2014 // #indiafbreport

Top 30 Facebook Pages by Engagement

3

Top 30 Facebook Pages by Fans

4

Top 10 Industries by Engagement

5

Top 10 Industries by Fans

6

Top 10 Industries by Fan Growth

7

Introduction

8

Airlines, Travel & Tourism

9 - 10

Alcohol

11 - 12

Automotive - Manufacturers

13 - 14

Banks, Insurance & Financial Institutions

15 - 16

Education

17 - 18

Electronics

19 - 20

FMCG - Snacks

21 - 22

Retail - Fashion

23 - 24

Telecommunications

25 - 26

TV Shows

27 - 28

Methodology

29

About Us

30

Social media automation tool

www.socialpulse.co // hello@socialpulse.co

2

Top 30 Facebook Pages by Engagement*
1

MTV Roadies

11

79,032

21

Cadbury 5 Star

2

bewakoof.com

12

74,871

22

Sony Mobile IN

3

Samsung Mobile India

13

XOLO

23

Panasonic India

4

Nokia India

14

MTS India

24

Jhalak Dikhhla Jaa

5

Vodafone Zoozoos

15

V D3 - Dil Dostii Dance

25

MTV Unplugged (India)

6

Oreo India

16

Aircel India

26

Mentos India

7

Madhubala - Ek Ishq Ek Junoon
- Colors

17

mahindra scorpio

27

Johnnie Walker

8

Taarak Mehta Ka ooltah Chashma

18

Fastrack

28

Spice Mobiles

9

MTV Splitsvilla

19

HDFC Bank

29

10

Hyundai India

20

Happydent India

30

231,131

227,955

184,695
157,162

144,399

133,467

130,608
109,623

95,336

79,191

Idea

72,693
72,135

71,790

58,183

56,354
53,515

47,376

40,782

40,711

39,935

39,700
39,459

39,241

38,701

37,799
37,478

37,246

Audi India
33,422

*

.


Top 30 Facebook Pages by Fans*
21

Cadbury Dairy Milk SILK - Have you felt
Silk lately?

Pepsi

22

Kurkure

13

HTC India

23

Nike Cricket


14

Sony Mobile IN

24

Audi India

5

Fastrack

15

Samsung India

25

Mufti Jeans

6

MTV Roadies
7,503,344

16

Cadbury Celebrations

26

MTV Splitsvilla

6,730,825

17

Cadbury Bournville

27

IIPM

11

Bingo!

Tata Docomo

12

3

Nokia India

4

1

Vodafone Zoozoos

2

7

16,607,248

13,481,430

9,752,353
9,442,672

8,168,497

4,885,299

4,785,454

4,513,556
4,388,431

4,314,017

4,217,129

3,963,434

3,227,254
3,223,523

3,197,869
3,191,095

3,154,732

3,117,424

3,094,891

8

Aircel India

18

Oreo India

28

Panasonic India

9

Idea

19

Tata Nano

29

Hyundai India

Airtel India

20

Lay’s India

30

Intel India

10

6,259,720

5,406,271

5,098,787

3,929,256

3,824,906

3,472,935

3,053,074

2,993,294

2,967,559

*


Top 10 Industries by Engagement*

49,285

TV Shows
Electronics

33,619
22,146

Telecommunications

21,879

Retail - Fashion
7,658

FMCG Snacks
Automotive Manufacturers

18,918

Banks, Insurance
& Financial Institutions

12,471


8,132
6,950

Alcohol
Education

20,993

4,107



Top 10 Industries by Fans*

Electronics

2,817,357
2,752,384

FMCG Snacks
Telecommunications

2,672,517


1,709,702

TV Shows

7,658

Retail - Fashion

1,668,350

Banks, Insurance

956,353

Alcohol
Education

1,674,280

644,387
581,458
412,263



Top 10 Industries by Fan Growth*

TV Shows

100,626
79,300

Electronics
Telecommunications

62,429

FMCG Snacks

46,796

Banks, Insurance

39,911


35,397
23,925

Retail - Fashion
Alcohol

11,757


11,483

Education

5,752



Introduction

Welcome to the 2014 January
Edition of the India Facebook
Performance Report.

Numerical Benchmarks
The full report can be downloaded at:
http://socialpulse.co/indiafbreport

The India Facebook Performance Report
researches, analyses, and recognises India’s top
performing Facebook Brand Pages.
You can access all future quarterly reports quickly
and easily by signing up for a free Social Pulse™
account: www.socialpulse.co

Social Media in India

almost eight times that of the US. Increased mobile

of the report for a clear understanding of each

and Internet penetration has seen India become

metric.

making it a necessary communications tool for

brought to you by leading social media automation

brands active in the Indian market.

the brands that are excelling in the digital industry.

analysis and visualisation software, Social Pulse™
2014. You can review the methodology at the end

Facebook benchmarking tool in India and is

recognising top performing Facebook pages and

Indian brands on Facebook.

with 92 million users. And usage is growing at a rate

one of the fastest growing markets for Facebook,

has reached over 1 million people, publically

supply you with numerical benchmarks across

India is the second largest country on Facebook

This report is the largest and most reputable

tool Social Pulse™. Since launching, our report

This report is not an opinion piece. It is here to

For Indian brands, Facebook presents an
opportunity to showcase and grow their
operations to this extensive audience. With this
report we demonstrate how global and local

Using data from Social Pulse™, and mathematical

brands are penetrating the world’s largest social

and statistical foundations produced in

media platform, with Electronics ranking as the

consultation with 95th Percentile Pty Ltd., the India

largest industry by total number of fans. The

Facebook Report provides success benchmarks
to increase your understanding of the strategies

media and television integration, with TV Shows

and tactics behind some of India’s most successful

media automation system that provides analytics,
publishing, realtime customer service and
monitoring for social media.
You can access all future reports, benchmarking
tools, customisable reports, video presentations,
report ready graphics, analytics and more simply
by signing up for a free Social Pulse™ account:
www.socialpulse.co

Lucio Ribeiro

experiencing the largest fan growth as well as

Facebook brand pages.

Social Pulse™ (www.socialpulse.co

being the most engaged industry.



8


Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

6,396

12,020

0.9%

0.5%

3.9%

1

Goibibo

1,361,709

2

Mahindra Adventure

1,308,067

3,070

-3,016

-0.2%

0.2%

1.9%

3

MakeMyTrip.com

1,293,154

14,101

22,555

1.8%

1.1%

8.7%

1,152,972

3,303

810

0.1%

0.3%

2.0%

1,125,113

19,276

41,102

3.8%

1.7%

11.9%

552,548

19,360

34,727

6.7%

3.6%

11.9%

542,979

3,418

5,355

1.0%

0.6%

2.1%

4
5

Club Mahindra

6

AirAsiaIndia

7
8

Skyscanner India

464,837

14,629

23,121

5.2%

3.2%

9.0%

9

HolidayIQ

461,190

19,296

7,289

1.6%

4.2%

11.9%

10

Thomas Cook India

401,179

1,491

-671

-0.2%

0.4%

0.9%

11

Lufthansa India

395,793

4,476

12,113

3.2%

1.2%

2.8%

12

HelloTravel

391,965

6,478

1,436

0.4%

1.7%

4.0%

13

372,351

499

612

0.2%

0.1%

0.3%

14

EaseMyTrip.com

342,884

6,848

8,219

2.5%

2.0%

4.2%

15

Expedia.co.in

307,856

995

887

0.3%

0.3%

0.6%

16

Incredible India

255,694

15,454

2,163

0.9%

6.1%

9.5%

17

IndiGo

252,845

9,380

17,987

7.7%

3.8%

5.8%

18

Cox and Kings India

217,808

4,343

11,753

5.7%

2.0%

2.7%

19

Sterling Holidays

214,731

1,785

206

0.1%

0.8%

1.1%

20

KLM India

213,493

8,048

31,001

17.0%

4.0%

4.9%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Engagement:

The number of fans on January 1, 2014.



9


High Performing Posts
Likes
#1

Skyscanner India

Comments
#1

MakeMyTrip.com

Nice view of Mont Saint Michel,
France.
Fly cheap: http://goo.gl/1BXR7M

#2

394 Comments

Skyscanner India

#2

Happy New Year

Club Mahindra

622 Shares
#2

Which of our two resorts in Goa
is this photo from?

9,718 Likes

AirAsiaIndia

Incredible India

a surprise gift to 2 lucky ...

@ France.
Fly cheap: http://goo.gl/T3hbte

#3

#1

#FilmiPlaces - Guess where this

10,753 Likes

Shares

@ France.
Fly cheap: http://goo.gl/T3hbte

303 Comments
#3

Lufthansa India

We like to thank you for our
achievement with special fares.
Fly to Kuala Lumpur, Bangkok
and onwards to more ...

195 Comments

608 Shares
#3

Incredible India

Here’s a fun and easy way to win

7,071 Likes

Skyscanner India

sentence: “I like the ‘Queen of ...

546 Shares

Posts from December 1, 2013 to January 1, 2014.


Alcohol

Rank

Page Name

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

6,730,825

1

Fans

37,246

88,844

1.3%

0.6%

26.8%

2

Bacardi

1,137,189

13,617

7,817

0.7%

1.2%

9.8%

3

Signature

1,117,716

2,942

-2,480

-0.2%

0.3%

2.1%

707,701

8,570

13,278

1.9%

1.2%

6.2%

4
5

Foster's India

539,189

5,267

7,394

1.4%

1.0%

3.8%

502,271

6

37,799

75,187

17.6%

8.0%

27.2%

292

-2,243

-0.5%

0.1%

0.2%

7

Royal Challenge

424,864

8

Teacher's India

326,827

906

40

-

0.3%

0.7%

9

It’s Miller Time

285,909

1,732

5,858

2.1%

0.6%

1.2%

202,723

12,362

5,862

3.0%

6.2%

8.9%

186,914

10,661

34,498

22.6%

6.0%

7.7%

180,562

1,264

3,137

1.8%

0.7%

0.9%

10
11

Tuborg

12
13

Breezer India

123,200

2,095

-725

-0.6%

1.7%

1.5%

14

Grey Goose India

101,605

2,570

-281

-0.3%

2.5%

1.8%

15

Chivas India

82,876

106

610

0.7%

0.1%

0.1%

16

Carlsberg India

81,136

140

128

0.2%

0.2%

0.1%

17

Captain Morgan

71,406

100

-474

-0.7%

0.1%

0.1%

18

Four Seasons Wines

31,180

513

-4,038

-11.5%

1.6%

0.4%

19

Hennessy Artistry India

27,103

66

-94

-0.4%

0.2%

-

20

Indus Pride

26,543

749

2,824

11.9%

3.0%

0.5%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:




11

Alcohol

Likes
#1

Bacardi

Comments
#1

Johnnie Walker

Shares
#1

Johnnie Walker

Exiled, Outlawed, Imprisoned
and Always Free. Bacardi,
#Untameable Since 1862.
#IrrepressibleSpirit

So what shall it be?

22,051 Likes
#2


574 Comments

1,976 Shares

Johnnie Walker

#2

Bacardi

#2

Johnnie Walker

with the reinvention of the iconic
packaging for the world’s number
one Blended Scotch ...

How about a bottle of Black Label
‘the Everest of deluxe whiskies’ to
commemorate the last season of
the year?

11,920 Likes
#3

Exiled, Outlawed, Imprisoned
and Always Free. Bacardi,
#Untameable Since 1862.
#IrrepressibleSpirit

503 Comments

1,897 Shares

Johnnie Walker

#3

Johnnie Walker

#3

Johnnie Walker


How about a bottle of Black Label
‘the Everest of deluxe whiskies’ to
commemorate the last season of
the year?

with the reinvention of the iconic
packaging for the world’s number
one Blended Scotch ...

10,428 Likes

196 Comments

1,730 Shares




Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

-9,677

-0.3%

0.2%

1.5%

1

Tata Nano

3,824,906

5,825

2

Audi India

3,191,095

33,422

95,986

3.1%

1.1%

8.8%

3

Hyundai India

2,993,294

79,191

326,849

12.3%

2.8%

20.9%

4

mahindra scorpio

2,650,191

56,354

35,564

1.4%

2.1%

14.9%

5

BMW India

2,453,036

22,974

35,419

1.5%

1.0%

6.1%

6

Volkswagen India

1,917,005

5,136

4,543

0.2%

0.3%

1.4%

7

Mahindra Xylo

1,902,246

11,657

29,721

1.6%

0.6%

3.1%

8

Mahindra Verito

1,525,222

14,925

38,677

2.6%

1.0%

3.9%

9

Mahindra XUV500

1,507,369

24,284

31,685

2.2%

1.6%

6.4%

10

Mahindra Bolero

1,422,198

31,512

26,713

1.9%

2.2%

8.3%

11

Mercedes-Benz India

1,210,423

13,960

13,911

1.2%

1.2%

3.7%

12

Tata Safari

1,178,557

7,227

9,636

0.8%

0.6%

1.9%

13

Hero MotoCorp

1,137,913

6,453

14,300

1.3%

0.6%

1.7%

14

Bajaj Pulsar

1,074,927

12,769

4,664

0.4%

1.2%

3.4%

15

Nissan

1,072,902

5,115

11,710

1.1%

0.5%

1.4%

16

Mahindra Thar

1,059,157

16,970

-74

-

1.6%

4.5%

17

Mahindra Scooters

1,041,514

6,996

23,253

2.3%

0.7%

1.8%

18

TVS Apache

1,019,107

4,769

8,711

0.9%

0.5%

1.3%

19

Skoda India

1,011,567

3,541

6,748

0.7%

0.4%

0.9%

20

Castrol Biking

1,001,415

15,286

-407

-

1.5%

4.0%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:




13


Likes
#1

Chevrolet India

Comments
#1

Bajaj Pulsar

Shares
#1

Chevrolet India

Wish your friends a Happy New
Year with a unique twist using the
Chevrolet New Year Greetings
Application! Visit ...

Wish your friends a Happy New
Year with a unique twist using the
Chevrolet New Year Greetings
Application! Visit ...

41,448 Likes
#2

What was the highest speed you
clocked in 2013? Picture courtesy:
www.instagram.com/amoruah

1,990 Comments

1,810 Shares

mahindra scorpio

#2

Chevrolet India

Leave the city behind
and take a trip with your
#MightyMuscularScorpio

#3

785 Comments

Mercedes-Benz India

Can you guess the Chevrolet?
Hint: It comes with stylish
silver interiors and expressive
exteriors!

37,149 Likes

#2

mahindra scorpio

#3

Hyundai India

Mesmerize us with your
Winter weekend getaway clicks
#MightyMuscularScorpio

726 Comments

#3

Mercedes-Benz India

Find fun in all your destinations
this weekend with Hyundai!

22,270 Likes

1,464 Shares

1,439 Shares




Rank
1

Page Name

3
5

Share of Engagement

30,327

41,712

1.6%

1.2%

12.2%

47,376

211,036

11.7%

2.5%

19.0%

25,637

83,103

4.4%

1.3%

10.3%

28,525

103,032

5.9%

1.6%

11.4%

1,769,965

6,519

2,466

0.1%

0.4%

2.6%

1,073,421

LIC India Forever

6

Engagement Rate

1,846,655

4

Fan Growth %

1,957,477

Axis Bank

Fan Growth

2,021,161

2

Average Engagement

2,618,420

ICICI Bank

Fans

3,817

12,102

1.1%

0.4%

1.5%

7

Celebrate Life

901,746

1,766

4,554

0.5%

0.2%

0.7%

8

Bajaj Finserv

853,869

22,010

96,025

12.7%

2.7%

8.8%

9

Franklin Templeton India

832,301

14,455

31,815

4.0%

1.8%

5.8%

788,456

3,002

737

0.1%

0.4%

1.2%

10
11

Max Life Insurance - Khushiyon Ki Planning

639,630

3,167

5,164

0.8%

0.5%

1.3%

12

Citibank India

561,080

14,453

7,285

1.3%

2.6%

5.8%

13

SBI Card

537,909

8,479

27,806

5.5%

1.6%

3.4%

14

Tata Capital

500,705

25,198

131,637

35.7%

5.8%

10.1%

438,567

5,484

20,140

4.8%

1.3%

2.2%

15
16

Aviva

413,339

4,732

9,343

2.3%

1.2%

1.9%

17

Icici Lombard

395,444

434

398

0.1%

0.1%

0.2%

18

Max Life Insurance â€“ Igenius

360,613

470

-508

-0.1%

0.1%

0.2%

19

YES BANK

316,317

2,814

10,424

3.4%

0.9%

1.1%

20

Federal Bank Ltd

299,979

758

-51

-

0.3%

0.3%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:




15


Likes
#1

IDBI BANK

Comments
#1

Citibank India

Shares
#1

LIC India Forever

#School time #friendships are
the best memories of one’s life
and we all long for them! Tag one
such friend whom you miss the ...

LIC’s “Yogakshema” building in
Mumbai, completes 50 years on

6,003 Likes
#2

If you had a full tank of FREE fuel
for your car, where would you go
on a road trip? Comment below
with your answer and ...

419 Comments

800 Shares

Citibank India

#2

Citibank India

Choose how you want to earn
your 4X turbo points on your
Indian Oil Citibank (Platinum/

#3

381 Comments

LIC India Forever

If you get a Free Flight ticket,
where would you like to travel
and why. Comment below with
your answer and top 5 entries ...

3,960 Likes

#2

Citibank India

#3

Max Bupa

625 Shares
#3

LIC India Forever

Travel surprises from yatra.com!
Save Rs.1000 on transactions of
Rs 6000 and above at www.yatra.
com using Citibank credit ...

Let’s get cracking with the
#WinterQuiz, start sending in
your answers in the comments
below & get a chance to WIN ...

This holiday season, spread joy
& good cheer. Seasons’ Greetings!

3,797 Likes

233 Comments

621 Shares



Education

Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

1

IIPM

3,094,891

11,562

30,524

1.0%

0.4%

14.1%

2

Amity University

1,688,944

30,214

6,637

0.4%

1.8%

36.8%

3

Lovely Professional University

792,357

6,449

59

0.0%

0.8%

7.9%

606,854

7,243

26,365

4.5%

1.2%

8.8%

4
5

NIIT

254,352

1,104

2,826

1.1%

0.4%

1.3%

6

Tata Crucible

183,214

1,954

224

0.1%

1.1%

2.4%

7

Career Clicks

148,390

123

-307

-0.2%

0.1%

0.1%

147,471

4,401

3,364

2.3%

3.0%

5.4%

136,918

144

-91

-0.1%

0.1%

0.2%

136,175

1,266

1,345

1.0%

0.9%

1.5%

8
9
10

Smartur
Education.

11

BACHPAN... a play school

134,568

408

-221

-0.2%

0.3%

0.5%

12

Tata Building India

125,918

267

-1,028

-0.8%

0.2%

0.3%

13

ELS India

124,407

3,112

13,902

12.6%

2.6%

3.8%

14

Plancess

116,805

293

-226

-0.2%

0.3%

0.4%

15

Fiitjee India

111,823

6,018

11,308

11.3%

5.6%

7.3%

16

IIT Bombay

106,485

3,493

8,854

9.1%

3.4%

4.3%

17

Shiksha Cafe

100,544

460

990

1.0%

0.5%

0.6%

18

Pagalguy.com

82,152

2,875

9,927

13.7%

3.7%

3.5%

19

UPES

79,287

366

126

0.2%

0.5%

0.4%

20

IELTS - British Council India

73,706

386

455

0.6%

0.5%

0.5%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:




17

Education

Likes
#1


Comments
#1

#2

Mothers, don’t you agree?

311 Shares


Great opportunity for B.Tech,
M.Tech and MCA students
as Cognizant is coming for
recruitment to LPU again! ...

#2

745 Comments

Jagran Josh

Time to rattle your brains!

992 Likes
#3

EuroKids International

907 Comments

2,251 Likes


#1

It’s just common sense! Can you
answer this?

develop a ‘Practice aircraft’ at its
campus for the students of ...

#2


Shares


implanted ? Read more : ...

#3


284 Shares
#3

EuroKids International

LPU student awarded Rs. 1.2
Lakh Scholarship! We are proud
to announce that one of the
talented student of LPU has ...

How many squares are there in
the picture?Can anyone guess
that?

Shadow puppets are fairly simple
to make! Capture your child’s
attention and teach them how to
make interesting shadow ...

976 Likes

508 Comments

202 Shares



Electronics

Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

1

Nokia India

9,752,353

157,162

315,852

3.4%

1.6%

23.4%

2


9,442,672

184,695

289,991

3.2%

2.0%

27.5%

3

HTC India

4,513,556

27,279

76,789

1.7%

0.6%

4.1%

4

Sony Mobile IN

4,388,431

39,935

4,413

0.1%

0.9%

5.9%

5

Samsung India

4,314,017

20,239

43,140

1.0%

0.5%

3.0%

6

Panasonic India

3,053,074

39,700

167,332

5.8%

1.3%

5.9%

7

Intel India

2,967,559

26,460

145,531

5.2%

0.9%

3.9%

8

LG India

1,817,792

9,147

5,621

0.3%

0.5%

1.4%

9

Sony India

1,772,417

10,229

13,783

0.8%

0.6%

1.5%

10

Micromax Mobile

1,707,853

13,020

20,047

1.2%

0.8%

1.9%

11

Windows Phone India

1,703,056

16,326

31,843

1.9%

1.0%

2.4%

12

Godrej Appliances

1,561,052

9,296

21,843

1.4%

0.6%

1.4%

13

1,494,858

6,884

15,600

1.1%

0.5%

1.0%

14

XOLO

1,452,122

72,693

336,773

30.2%

5.7%

10.8%

15

HP India

1,293,597

2,364

1,548

0.1%

0.2%

0.4%

16

Philips India

1,245,240

987

-2,225

-0.2%

0.1%

0.1%

17

Lenovo India

1,098,226

3,341

3,535

0.3%

0.3%

0.5%

18

Videocon d2h

969,036

9,917

30,939

3.3%

1.0%

1.5%

19

Acer India

948,384

18,996

60,378

6.8%

2.0%

2.8%

20

Nikon India

851,837

3,708

3,269

0.4%

0.4%

0.6%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:




19

Electronics

Likes
#1

Windows Phone India

Comments
#1

Intex

Watch the video by xBhp team on

Shares
#1

Party all night with

Panasonic India

#facebookcontest #partytime 1.
Tag you

1,736 Comments

40,415 Likes
#2


#2

Lets cheerfully bid farewell
to 2013 and celebrate with
Panasonic !! http://on.fb.
me/1fXlCUk

1,406 Shares

LG India

#2

Dolby India

#GALAXYGrand2 is the
#EverydayGrand!

We are super excited to
experience Aamir Khan as
“SAHIR - The Clown Thief” in the
upcoming Yash Raj Films’ ...

27,958 Likes
#3

#Christmas celebrations are in
full swing and it’s time to make
them more exciting! Share your
#Christmas ...

1,356 Comments

1,291 Shares


#3

Sony PlayStation India

#3

Panasonic India

Sleeker & thinner. Presenting
#Samsung #GALAXYGrand2

Can you guess the name of this
character?

New Year is few hours away... let
the celebrations begin !! http://
on.fb.me/1fXlCUk

25,547 Likes

872 Comments

1,227 Shares



FMCG - Snacks

Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

19,708

59,362

1.2%

0.4%

4.7%

1

Bingo!

4,885,299

2

Pepsi

4,785,454

4,168

-8,624

-0.2%

0.1%

1.0%

3

Cadbury Celebrations

4,217,129

13,758

61,511

1.5%

0.3%

3.3%

4

Cadbury Bournville

3,963,434

7,555

3,545

0.1%

0.2%

1.8%

5

Oreo India

3,929,256

133,467

444,125

12.7%

3.6%

31.8%

6

Lay's India

3,472,935

6,214

3,549

0.1%

0.2%

1.5%

3,227,254

6,918

22,716

0.7%

0.2%

1.6%

7

lately?

8

Kurkure

3,223,523

19,635

-7,340

-0.2%

0.6%

4.7%

9

Cadbury 5 Star

2,538,437

40,711

52,354

2.1%

1.6%

9.7%

10

NESCAFÃ‰

2,508,648

4,786

11,898

0.5%

0.2%

1.1%

2,470,680

9,823

8,912

0.4%

0.4%

2.3%

2,424,257

8,800

10,465

0.4%

0.4%

2.1%

2,079,314

23,974

68,130

3.4%

1.2%

5.7%

11
12

Thank You Mom India

13
14

Meri Maggi

2,001,502

9,546

30,772

1.6%

0.5%

2.3%

15

Kit Kat

1,971,886

13,845

23,592

1.2%

0.7%

3.3%

16

7UP India

1,785,130

8,678

7,119

0.4%

0.5%

2.1%

17

Cornetto

1,459,564

4,638

9,887

0.7%

0.3%

1.1%

18

Snickers India

1,409,855

4,154

6,780

0.5%

0.3%

1.0%

19

Mentos India

1,353,153

38,701

65,781

5.1%

2.9%

9.2%

20

Happydent India

1,340,974

40,782

61,376

4.8%

3.1%

9.7%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:




21

FMCG - Snacks

Likes
#1

Cadbury Bournvita

Comments
#1

“Sow a thought, and you reap an
act; Sow an act, and you reap a
habit; Sow a habit, and you reap a
character; Sow a character, ...

Nestle Milkmaid Sweet Moments

#2

Supreme Court verdict on
Section 377.

3,094 Shares

Mentos India

#2

4,501 Comments
#3

Mentos India

Abhay ne 5 star ke saath
jeeta Camera. You too can
#WinWith5Star Click here to know

bata de

18,514 Likes

4,444 Comments

You’ll never opt for store bought
Christmas cakes again with
our easy to follow recipe. The
romance of soaking the fruits ...

bata de

20,670 Likes

Cadbury 5 Star

Amul

4,849 Comments

Kids craving chocolate cake?
This no-fuss eggless recipe will
guarantee that you’ll walk out of
the kitchen with a sinfully moist ...

#3

#1

bata de

23,891 Likes
#2

Mentos India

Shares

2,473 Shares
#3

You’ll never opt for store bought
Christmas cakes again with
our easy to follow recipe. The
romance of soaking the fruits ...

1,832 Shares



Retail - Fashion

Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

1

Fastrack

8,168,497

53,515

122,698

1.5%

0.7%

12.2%

2

Nike Cricket

3,197,869

10,608

40,756

1.3%

0.3%

2.4%

3,154,732

16,593

34,319

1.1%

0.5%

3.8%

3
4

Reebok India

2,613,571

4,186

2,935

0.1%

0.2%

1.0%

5

Pantaloons

1,911,187

18,265

87,974

4.8%

1.0%

4.2%

6

Allen Solly

1,599,710

12,958

20,352

1.3%

0.8%

3.0%

7

Peter England

1,493,450

3,284

2,576

0.2%

0.2%

0.8%

8

Nike Football India

1,476,764

6,214

10,901

0.7%

0.4%

1.4%

9

Raymond - The Complete Man

1,272,173

18,947

9,913

0.8%

1.5%

4.3%

10

bewakoof.com

1,242,090

227,955

35,698

3.0%

18.6%

52.1%

11

Basics Life

1,075,365

10,445

3,248

0.3%

1.0%

2.4%

12

Flying Machine

1,038,282

2,608

1,509

0.2%

0.3%

0.6%

13

Wills Lifestyle

804,031

1,376

1,962

0.2%

0.2%

0.3%

14

Van Heusen India

771,525

6,777

20,063

2.7%

0.9%

1.5%

706,934

1,952

1,759

0.3%

0.3%

0.4%

15
16

LP - Louis Philippe

611,823

7,434

11,448

1.9%

1.2%

1.7%

17

Nike Running India

606,184

10,434

36,745

6.5%

1.8%

2.4%

551,233

1,172

3,089

0.6%

0.2%

0.3%

541,733

14,871

-376

-0.1%

2.7%

3.4%

529,839

7,976

30,939

6.2%

1.6%

1.8%

18
19

Craftsvilla

20

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:




23

Retail - Fashion

Likes
#1


Comments
#1


Congratulations to the winners of

#2

711 Comments

bewakoof.com

get to ride on the T-Rex on 22nd

34,705 Likes

#1

Congratulations to the winners of

get to ride on the T-Rex on 22nd

Shares

Mufti Jeans

#2

bewakoof.com

Kya kare? Naukari nai milti bhai :P

6,075 Shares
#2

bewakoof.com
Lol..

20,246 Likes
#3

Allen Solly
and click a picture of you at your
best. Share your photograph with
us on #Twitter or #Facebook ...

14,519 Likes

598 Comments
#3

Gossip Shoes

4,643 Shares
#3

bewakoof.com

Tag someone who loves Neon
Shoes in the comments! That’s all
you have to do to WIN!

567 Comments

3,622 Shares



Telecommunications

Rank
1

Page Name
Vodafone Zoozoos

2

Fans

Average Engagement

16,607,248

144,399

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

281,018

1.7%

0.9%

32.6%

13,481,430

13,623

-24,424

-0.2%

0.1%

3.1%

3

Aircel India

6,259,720

58,183

246,996

4.1%

1.0%

13.1%

4

Idea

5,406,271

79,032

165,547

3.2%

1.5%

17.8%

5

Airtel India

5,098,787

13,726

19,310

0.4%

0.3%

3.1%

6

Reliance Mobile

1,428,305

2,695

3,599

0.3%

0.2%

0.6%

7

MTS India

1,412,579

72,135

318,799

29.2%

5.8%

16.3%

8

Vodafone India

809,361

7,270

29,143

3.7%

0.9%

1.6%

9

Spice Mobiles

547,398

37,478

171,259

45.5%

7.7%

8.5%

508,256

7,372

21,516

4.4%

1.5%

1.7%

10
11

Videocon Telecom

316,868

583

144

0.1%

0.2%

0.1%

12

Loop Mobile

278,614

643

-293

-0.1%

0.2%

0.1%

13

YOU Broadband

248,388

1,346

5,301

2.2%

0.6%

0.3%

14

Virgin Mobile India

229,353

2,104

9,910

4.5%

0.9%

0.5%

15

TxtWeb

200,412

678

2,277

1.2%

0.3%

0.2%

16

FLY MOBILE

156,044

149

-2,094

-1.3%

0.1%

-

17

Uninor

132,457

935

1,210

0.9%

0.7%

0.2%

18

Mobikwik

112,575

274

159

0.1%

0.2%

0.1%

19

T24 Mobile

111,504

131

-279

-0.3%

0.1%

-

20

Tech Mahindra Business Services - TechMBS

104,765

159

-518

-0.5%

0.2%

-

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:




25

Telecommunications

Likes
#1

Vodafone Zoozoos

Comments
#1

Vodafone Zoozoos

Shares
#1

Vodafone Zoozoos

smartphone? Well he certainly
does! Meet him in our new ad
that’s #MadeFor smartphones ...

It’s ‘Rolling On the Floor Laughing’
day in the Zoozoo world! Here’s
how you celebrate it: a. Tell a joke
b. Fall down c. Laugh ...

102,551 Likes
#2


1,748 Comments

1,281 Shares

Idea

#2

Idea

#2

Vodafone Zoozoos

wiith Karan features the ‘Student
of the Year’ trio - Alia Bhatt,
Sidharth Malhotra and ...


21,181 Likes
#3

Nelson Mandela’s administration
inherited a country with a huge
disparity in wealth and services
between white and ...

580 Comments

1,210 Shares

Idea

#3

Idea

#3

Vodafone Zoozoos

The perfectionist of Bollywood,
Aamir Khan has established
himself over the years, as one of
the front runners of Hindi ...

Putting democracy to true test

This Zoozoo loves talking to trees.

our Twitter conversation and tell
us, if you think common ...

Share it with the Zoozoos by
posting it in the comments ...

20,713 Likes

506 Comments

855 Shares



TV Shows

Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

2.4%

3.1%

23.4%

1

MTV Roadies

7,503,344

231,131

177,545

2

MTV Splitsvilla

3,117,424

95,336

112,697

3.8%

3.1%

9.7%

2,750,717

74,871

277,049

11.2%

2.9%

7.6%

2,473,875

20,748

66,747

2.8%

0.9%

2.1%

3
4

Coke Studio at MTV

5
6

2,302,233

7
8

88,361

4.0%

0.8%

1.8%

109,623

226,567

11.0%

5.0%

11.1%

71,790

89,036

4.9%

3.8%

7.3%

1,667,947

15,161

39,253

2.4%

0.9%

1.5%

9

1,282,570

130,608

221,001

20.8%

11.2%

13.3%

10

1,096,585

29,131

160,491

17.1%

2.9%

3.0%

1,077,720

31,005

116,077

12.1%

3.0%

3.1%

12

1,001,973

39,241

107,691

12.0%

4.2%

4.0%

13

852,645

39,459

164,675

23.9%

5.2%

4.0%

14

771,645

3,638

12,913

1.7%

0.5%

0.4%

11

My Indian Idol

18,069

2,292,154
1,925,772


BBC India

15

India's Got Talent

600,860

17,439

69,002

13.0%

3.1%

1.8%

16

Balika Vadhu - Colors

585,686

28,737

35,865

6.5%

5.1%

2.9%

578,522

2,931

10,283

1.8%

0.5%

0.3%

17
18

Top Gear India

544,869

21,839

18,926

3.6%

4.1%

2.2%

19

Bournvita Quiz Contest

541,898

157

-1,158

-0.2%

-

-

20

Khatron Ke Khiladi

517,159

4,786

19,490

3.9%

0.9%

0.5%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:




27

TV Shows

Likes
#1

Madhubala - Ek Ishq Ek Junoon Colors

Comments
#1


Shares
#1


Madhu a Happy Birthday? Send
in your wishes now! http://bit.ly/
ColorsWebsite

ColorsWebsite

43,481 Likes
#2

ColorsWebsite

4,994 Comments

1,393 Shares


#2

39,680 Likes
Madhu to ever become a
superstar heroine? Check this
out: http://bit.ly/Top10Twists

34,564 Likes

#2

#Throwback Thursday! Which
look of Madhubala do you think is
better? http://bit.ly/ColorsWebsite

TOP ACTRESS of COLORS TV?
Check out the top 5: http://bit.ly/
Top5Actresses Agree with us?

#3


TOP ACTRESS of COLORS TV?
Check out the top 5: http://bit.ly/
Top5Actresses Agree with us?

3,845 Comments
#3

Aakhir Bulbul ne Popatlal ko aisa
kya kaha jise sun kar Popat ke
hosh ud gaye? Any guesses?

2,919 Comments


1,166 Shares
#3

Madhu to ever become a
superstar heroine? Check this
out: http://bit.ly/Top10Twists

1,042 Shares



Methodology

Report Period

Engagement Figure

The India Facebook Performance Report covers

for the period of the report, then calculating each
seven

brand pages share of that sum.

day period ending on the collected date and time.
2014.

Data Collection
The data for this report was captured daily at 12

The average, taken daily, represents an average

Industry Top 20
Engagement Figure

Engagement Rate
The widely accepted metric called the

The collection of data is automated through the

Global Pages

The engagement equation is:

Statistical Calculations
The mathematical and statistical foundations of

Engagement Figure
No. of Fans

allocated to the Indian region.

= Share of Engagement Activity %

“engagement rate” is the relationship between the

Facebook API to ensure that times collected are as
close to simultaneous as possible.

Brand Engagement Figure

= Engagement Rate %

Fan Growth
The average engagement rate for each page was

this report have been produced in consultation

Selection of Brands
The brands displayed are not a complete list
of those incorporated within the study, but
are representative of those brands leading the
way in each vertical. We expect and welcome
suggestions for additional brands for inclusion in

a percentage.

Fans

future reports. To submit your Facebook page for

Share of Engagement
This is calculated using the sum of each industry’s

consideration, please visit:
http://socialpulse.co/indiafbreport

top twenty brand pages’ average engagement,



29

About Us

Social media
automation tool

Lucio Ribeiro
+61 3 9696 9176
lucio@socialpulse.co

Everything you need to drive social success.
Social Pulse™ is the world’s leading social media
automation tool. We help you make data driven
decisions when it comes to marketing, service and
sales – decisions that will impact your net income.
Social Pulse™ helps you:
Track with Social Pulse Analytics
Understand your audience, reach, frequency,
Create with Social Pulse Publishing
Seamlessly post, schedule and manage your
complete content calendar.
Listen with Social Pulse Monitoring
Examine conversations on the web about your
products, brand and competitors.
Engage with Social Pulse Realtime
Intuitively manage the complexity of digital realtime customer service, increasing response
Find out more about what Social Pulse™
can do for you.
www.socialpulse.co



30

Indian Facebook Performance Report - January 2014

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