3. MUSIC HAS ALWAYS BEEN SOCIAL…
Back in the day, we listened to records, Walkmen,
CDs, FM radio
Started as a one-way conversation from artist to
listener
4. MUSIC HAS ALWAYS BEEN SOCIAL…
How has the web impacted music?
A tool for easier access
Pirating (Napster, Kazaa, Limewire)
Social Music
9. ZACH COLE
Assistant Account Executive at Edelman Digital
@ZachACole
Klout: 54
Advertising, Boston & Social Media
I think that Fans are far more likely to become loyal artist
ambassadors in the age of social media. Social networks
bring the artists closer to fans, and those added layers of
intimacy help establish a greater sense of connection.
9 9
10. JOSIAHS PORTER
Manager for GentlemenHALL
@GentlemenHALL
Klout: 50
Music
The band hasn't necessarily progressed as a result
of social media. Artists should make sure that they
are not using social media as a substitute for writing
new material and playing shows.
10 10
11. CASE STUDY:
CAKE NYC AND KYLIE MINOGUE
Internet
Marketing
Integration
12. TURNTABLE.FM
@billychasen, Founder & CEO
“We don't want to be a
replacement to them, just prove
ourselves as a better listening
experience in a more social, fun
environment. If we can keep
making that better, then we'll
naturally win. That's what got us
to where we are now (even
though it's still early days). We
made something that resonated
with people and is inherently fun
to do.”
