This slideshow covers the 3 parts of SEO for a business. Although it is not comprehensive it gives a snapshot of the 3 differences in Social SEO, Mobile SEO and traditional Website SEO.

1. Michael Gray
SocialNetworkAssist.com
520-548-1970
3 Parts of an SEO Strategy

2. Google-Bing-Yahoo
Search
Website SEO

3.  To be found on search engines you need a
comprehensive strategy.
 Website SEO
 Mobile SEO
 Social SEO

4. Google-Bing-Yahoo
Search
Website SEO

5.  What’s a Keyword?
 Keywords are the words people type into the search box
at a search engine.
 A Keyword strategy is essential to every platform
or site. Website-Social & Mobile
 Google Key Word Tool
 The perfect keyword density will help achieve
higher search engine positions. Keyword density
needs to be balanced correctly (too low and you
will not get the optimum benefit, too high and your
page might get flagged for “keyword spamming”).
 Check your density http://www.seochat.com/seo-
tools/keyword-density/

6.  The title contains the keyword.
 The title starts with the keyword.
 The permalink contains the keyword.
 The SEO description contains the keyword.
 The SEO description starts with the keyword.
 The SEO keyword contains the keyword.
 The content has the keyword with a density of at most 4.5%
 An image in the post contains the keyword as the alternate text.
 The content contains a Bold keyword.
 The content contains an Italicized keyword.
 The content contains an Underlined keyword.
 The content contains a keyword linked to a post on the same blog.
 The content contains a keyword linked to a post from some other
website/blog.
 The content contains the keyword in the first and in the last 100 words.
 Source - http://www.1stwebdesigner.com/wordpress/guide-write-seo-optimized-
blog-post/

7. Google-Bing-Yahoo
Search

8.  Mobile accounts for 50% of global search.
 Websites must be mobile optimized.
 25% of Americans in the last month said
they watched a short video….on their
phone
 Apply your keywords
 Google Places, Yelp, Angie’s List are places
to be listed for mobile search optimization.
 Optimize Google Places Page(Web)
 Resource - http://www.seomoz.org/blog/optimizing-
your-google-places-page

9. Google-Bing-Yahoo
Search

10.  Apply Keywords
 Make sure Name, Address and Phone consistent and
correct.
 Interconnect social accounts when possible.
 Carefully craft your “About” with keywords.
 Save it to a document and add it to other platforms.
 Sites To focus on
 Everything Google beginning with Google +
 LinkedIn
 Facebook
 Twitter
RESOURCE -HOW TO OPTIMIZE 7 POPULAR SOCIAL MEDIA
PROFILES FOR SEO
http://sem-group.net/search-engine-optimization-blog/seo/how-to-optimize-7-
popular-social-media-profiles-for-seo/

11. Google-Bing-Yahoo
Search
Website SEO

12. https://www.facebook.com/SocialNetworkAssist
Michael @socialnetworkassist.com
http://twitter.com/socialnassist