1. The Social + SEO MYTH Date: Author: November 28, 2011 Wil Reynolds (@wilreynolds)

2. @wilreynolds

3. 13 years 40 People SEO/SEM/Analytics

4. How I view social

5. I hated social media

6. I <3 Scoreboards!

8. Protect & Serve

9. CRUSH a big myth

10. Quality content is the way to win on search engines

11. Fact!!!!!!!!!!!!

12. Is no one in here outranked by a crappy site?

13. Sometimes

14. Social’s impact on SEO is indirect

15. Who has heard that social impacts rankings?

16. Lets stop the SPECULATION

17. You tell me…

20. Plausible?

22. Hey Google, I’m building a brand…

24. Who do you think is ranking better?

25. The first 4 companies http://zd.net/socialmyth

26. Still Skeptical?

27. Want some social numbers?

28. 100 147 744 1,730 7,119 182,894

29. 100 147 744 1,730 7,119 182,894 +1 Facebook email RSS Twitter YouTube

30. SORRY “TWEEPLES”

31. Still believe in writing good content ONLY?

32. Still believe in social signals?

33. Fringe Cases Entertainment/news http://mz.cm/wil-is-wrong

34. Google reader 6 years + 1 mo. old

36. Yet they can’t figure it out…

37. Glimpse of the future

38. Invest in building TRUST

39. New Circle of Trust

40. But today…

41. Value of “1”

42. 1 Person 1 Session 1 Retweet

43. Less than 1,000 followers – connect w/ every RT’er

44. You have to believe in the power of 1 to succeed at social

45. You have to Prime the pump!

46. What are you doing 10 = 10,000

47. What VALUE are you adding?

48. Getting pumped about adding value?

49. Let’s continue the doom parade…

50. You taking shortcuts?

51. Is this you?

54. Why track this?

55. What can you do with this data?

56. REVENGE?

57. Opportunity to improve, connect, touch

58. Get back to TRUST

59. Now the happy parts start!!

60. All is not lost my “tweeps”

61. FB Admin Meta Tags @matclayton

62. Do you have a like button on your site?

63. Have you seen FB Demographics?

67. Google is starting to reward trust

68. Want examples?

69. Rel Author + Circles

71. Not Logged in

72. Authors get rewarded for building content + TRUST

73. Build trust, get your mug in the SERP

74. Use SEO + rel author to grow your social following

75. http://bit.ly/author-wordpress

76. Social will impact CTR’s

77. http://mz.cm/ctrstudy

79. Schema.org

82. You need trust to get the enhanced results

83. That’s how G+ will win

84. How do you turn social into SEO success?

86. Export.ly http://bit.ly/social-export

89. TagCrowd http://bit.ly/tagcrowd

91. Create content for niches ex. Fathers, Photographers

92. DM them

93. Is blog commenting social?

94. Make it work for SEO

95. What if you could rate your commenters sites?

96. http://bit.ly/seerplugin

97. WRITE THINGS PEOPLE WANT

99. This will get social movement

101. No Mention of SEER in tweet

103. Followerwonk

104. www.followerwonk.com

105. Hashtags are your friend

106. #smplus

107. Encourage use!!!

108. Who is going to do a recap on their blog?

109. Write a review of this webinar – tweet to us

110. Win 500 dollars…

111. Lets get nerdy

112. Excel, VLOOKUP, SEOMOZ + Export.ly

113. Who is following you but not linking?

114. Take your followers from export.ly , links from SEOmoz in excel

115. VLOOKUP Who is following me but not linking

116. GA Certified company!!

118. We did all the work @ethanlyon http://bit.ly/twitterlinktool

119. Leave you with one thing

120. You want to win? Today and Tomorrow

121. Key to search engine success…

122. HELPING OTHERS

126. Wanna rank well?

127. Who are you helping?

128. You can’t measure helping people in klout!

129. Wil Reynolds @wilreynolds @seerinteractive