4. A PATH TO BEING A SOCIAL BRAND It’s about people. People share information. We want someone who feels part of something. We don’t just want to inspire. We want to motivate. Give your audience the tools, content, etc… lower barriers for participation. Get them involved.
5. A PATH TO BEING A SOCIAL BRAND What’s the experience? How will they engage? How will they participate and share? How will they become a part of our brand?
6. BUILDING A GREAT TEAM Finding a great partner Red Tettemer + Partners