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How Great Brands Actually Use Social Media Rohit Bhargava Author, Personality Not Included SVP, Strategy + Marketing, Ogilvy PR Social Media Plus Keynote May 25, 2010
 
 
 
 
Yesterday …
Today …
Virtual trust is real and powerful.
Being faceless doesn’t work.
The media is now circular. Photo (c) Tristan Savatier - www.loupiote.com - used by permission
Ways Great Brands Use Social Media To Succeed 9
1. Create more utility .
2. Be bigger than what you sell.
3. Offer talkable surprises.
4. Answer latent but important questions.
5. Recruit through real stories & people.
6. Amplify unique moments in time.
7. Calenderize your conversations.
8. Identify your company voices.
9. Curate content along with creating it.
Thank You! Get the Book: blog.ogilvypr.com www.rohitbhargava.com ThePersonalityProject.com Blogs + Resources: www.readpni.com Follow me on Twitter: @rohitbhargava

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