Mashable Social Media Day e’ una delle manifestazioni più importanti al mondo che celebra la rivoluzione digitale, le dinamiche, le potenzialità dei social network e gli impatti da questi generate. ltre 40 eccellenze in campo digitale hanno raccontato come ottenere risultati di successo attraverso l’utilizzo dei principali strumenti in ambito social media.

1. Innovation Digital Technology Entrepreneurship And Advanced
Internationalization
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2. New Media & Digital Technology
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International
Luxury Goods
Fashion
Consumer Packaged Goods
RetailBrand Management
Business Development
Luxury/Retail Marketing
Market Research
News & Entertainment Media
Sports Marketing
Digital Marketing Consulting

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6 Mesi
Durata totale del programma
3 Mesi
Project Work ACIN + Lezioni e Seminari UCSC
3 Mesi
Internship Accenture

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MILANO
CHICAGO
SAN PAOLO
ACIN - Accenture Customer Innovation Network

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Lezioni e Seminari UCSC
BUSINESS START UP
Business Plan
New business models
Lean Start up
Legal and Contractual
Knowledge
Project Management
Personal Branding

6. ideaprogramme.com
Lezioni e Seminari UCSC
DIGITAL MARKETING AND
SOCIAL MEDIA
Benchmark and strategies
Integrated Digital Marketing
Social CRM, Community
Management
Brand Reputation
Sentiment Analysis
Digital P.R.
E-Commerce
Digital Advertising

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Lezioni e Seminari UCSC
USER EXPERIENCE
& MOBILE DESIGN
User Experience
User
Interaction/Inclusive
Design
Designing
Touch/Gestural
Interfaces

8. ideaprogramme.com
Lezioni e Seminari UCSC
CONTENT-ANALYTICS
& DATA
SEO
Analytics
Social Monitoring
Content Curation

9. ideaprogramme.com
Social Media Monitoring
The social monitoring process, from like to love.
The conversion process, across social network,
in order to understand the return on any marketing investment.
Social Monitoring tools to define the relationship
between the social network activity and business outcome.

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IDEA PROGRAMME 2015/16
Selezioniamo
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In palio borse di studio per
partecipare ad IDEA
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11. #BrightIdeaContest
#IdeaProgramme
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