Mike and Lisa Helps will discuss the use of social media for community engagement. Speaking from their experience, they’ll explain how they each bring a human face and a genuine voice to social media that can cut through the din. They will highlight the ways in which they both use social media connect people with each other online and offline and to bring about change in the community. The panel will feature stories from Mike and Lisa’s experience in the community online and offline. And it will be a lot of fun!

1. SOCIAL MEDIA CAMP
Connecting
With
Compassion

2. Police, at all times, should maintain
a relationship with the public that
gives reality to the historic tradition
that the police are the public and
the public are the police.

3. RESPONDING TO A CRISIS!!!!
• GETTING AHEAD
• BEING HONEST AND OPEN
• NOT JUST THE “GOOD”
• MEDIA AS A PORTAL

8. • 20 hours of Tweeting
• 128,000 people viewed
Twitter content
• @VicPDCanada was one
of the top conversations
in Canada
• Over 600 video views
• Front page Times-Colonist
article by Jack Knox

9. • Dealing with haters

10. SOCIAL MEDIA AS A
INVESTIGATIVE TOOL

11. Having a
personality
behind your
brand

13. /VicPDCanada
/VictoriaPoliceDepartment
/VicPDCanada
vicpdthebeat.com
www.vicpd.ca