Do you have a social media presence that you know is attracting the best talent in Victoria to come work with you? What about your online brand? It is branding you as an Employer of Choice? Social media isn’t just about sharing positive quotes on Facebook - social media can help you win the “war for talent”. This session will help you identify ways to promote your employer brand, to start to embed “social” into your workplace culture and will identify ways to pull the right candidates to you when it comes time to hire that rock star employee.

1. 2015-05-19
1
& Recruitment
The Perfect Union
Social Media Camp
May 22, 2015
www.EngagedHR.com
www.EngagedHR.com
Employer Brand: What
is it? Why should I care?
The Perfect Union of
Social Media & Recruiting
The big question: How do
I manage it?
www.EngagedHR.com
“The people you recruit are the
people who make up your brand.
#TChat ”
@sonaleearvind
“The employer brand is the
foundation of the #recruitment
process - you build around it, hire
for it and orient to it. #TChat ”
@tashs2cents
www.EngagedHR.com www.EngagedHR.com
Be who you are
Showcase who you are
Empower employees to help
Be creative
Be Clear about Your Employer Brand

2. 2015-05-19
2
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47% of Millennials now say a
prospective employer’s online
reputation matters as much
as the job it offers.
www.EngagedHR.com www.EngagedHR.com

3. 2015-05-19
3
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Benefits of Being Social
Connects to the largest pool of active and
passive job seekers
Encourages employees to refer to their networks
Sends authentic and multimedia messaging
Lowers the cost of sourcing
www.EngagedHR.com
www.EngagedHR.com www.EngagedHR.com
76% of job seekers say a positive online
experience is important to them in their job
search and application.
Recruiting Channels
• social media (24%)
• career websites (20%)
• job boards (11%)

4. 2015-05-19
4
www.EngagedHR.com
http://tolko.com/work-with-us
www.EngagedHR.com
Is your recruiting strategy mobile enabled?
www.EngagedHR.com
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5. 2015-05-19
5
www.EngagedHR.com
Build then leverage
Have fun!
Use the tools at your
fingertips
It’s a conversation
Video is imperative
Know, Like andTrust
factor
Free Gift for you!
Please go to
www.101strategies.com
to download our free
report.
Engage Your Employees:
101 Strategies That
Motivate for Peak
Performance
www.EngagedHR.com
www.EngagedHR.com
Thank you!
www.facebook.com/EngagedHR
@EngagedHR
http://ca.linkedin.com/in/deniselloyd
www.EngagedHR.com
Denise Lloyd, MA, CHRP
Denise@EngagedHR.com
250-385-7784
www.EngagedHR.com