As a brand storyteller, your task is to tell your story in a way that creates an emotional connection with your audience. You will discover the deepest relationship with the widest audience possible by applying concepts drawn from archetypal storytelling. Archetypal storytelling is the language of Hollywood, and the reason that TV shows like Breaking Bad and Game of Thrones are so popular. These same concepts can be applied to your Digital Storytelling to help your brand resonate with emotional intensity. In this workshop, you'll learn: what web-connected people are longing for most 7 archetypal functions that related to proven social success 6 storytelling maxims that will immediately improve the power of your delivery PLUS: you'll get an easy to follow framework that will help you reframe your business goals into emotionally engaging narrative.

1. A R C H E T Y PA L S TO RY T E L L I N G :
How to engage your audience’s emotions.

2. Begin with the
present.

3. Relationships reveal
themes and vulnerabilities.

4. Stories function as a
bridge between
worlds.

5. Stories are structured based on when
the audience learns and feels things.

6. The web transforms us
from nouns into verbs.

7. Archetypal characters
personalize the universal.

8. All stories are
a search for a
happy family.

9. Storytellers help
us express who
we are.