The Social Media Strategist Class is an 8-week online course that teaches a methodical approach to social media strategy. Students work on a social media project and apply major methodologies like audits, frameworks, planning, and reporting. They learn customer engagement, presence development, and online collaboration. The course covers assessing situations, developing strategies, selecting tools and networks, and executing and reporting on plans. It is designed for consultants, managers, and others who need to develop social media business strategies.

1. Social Media Academy
Social Media Strategist Class
Certified Social Media Strategist
 (650) 384 0057
Instructors
A methodical approach Social Media Strategist Class
to social media as a Attendees work during the eight-week class on a complete Social Media
The most comprehensive social media education
cross-functional en- Project and gain real life experience. Attendees apply all major method-
gagement model. ologies, work through assessments, strategy development and social
media programs including resource and budget planning, social media
Attendees learn to apply and tools and reporting systems and create a complete strategy workbook.
use the leading social media
methods, models and frame- Mission Critical Engagement
works to solve real-world prob- Developing and executing a social media business strategy is a mission
lems. critical engagement for every company. Social media plays a strategic
Students gain hands-on experi- role in creating a better customer experience, increasing brand reputa-
ence with social media best tion, reducing product development mistakes and improving customer
practices. support efficiency.
Methods include: Strategist Program
- Social Media Audits Attendees learn to develop strategies for professional engagement with
- Strategy Frameworks customers, business partners and influencers through social media. It is
- Organization Development a methodical approach from start to finish (see methods on the left hand
- Social Media Planning side). The course covers situation assessment, strategy development,
- ROI Calculations tools and network selection, presence development, customer engage-
- Social Media Reporting ment, influencer identification, social media monitoring, plan develop-
- Networking Models ment, online collaboration, strategy execution and reporting.
- Time Management
- Customer Engagement Who Should Participate
- Presence Development Business consultants, Social Media Manager, Community Manager and
- Online Collaboration Agency Managers.
- Social Media Management.
How it works
Self paced online learning and instructor lead online workshops held once
More details about each method can be a week for eight weeks. Attendees work on group exercises to gain “real
found on our website. life” hands on experience. There are tests during the class and a final exam
at the end. Attendees must pass the tests to receive the certificate.
An all online class The Strategist Class (and all other Social Media Academy classes) are provided online. It allows attendees to take
classes from anywhere they want; and more importantly get them to experience the power of online business collaboration from day one!
Social Media Academy
Palo Alto, CA
http://SocialMedia-Academy.com http://XeeMe.com/SMACAD
+1 (650) 384 0057