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The Grand Bhagwati - Pledge for Veg - Case Study
1.
2. ABOUT THE CONCEPT
“Food is the soul of any restaurant and the restaurant is the heart of any
hotel. We love making good food and when you love doing something,
you always give it your best shot. This is why, probably, our vegetarian
food turns out to be so interesting that you don’t miss the essence of any
cuisine even if it is predominantly a non vegetarian cuisine like Mughlai
or Japanese. This calendar is a mere reflection of our love for good
food”.
-Narendra Somani,CMD, TGB Group.
5. Posting updates about and promoting vegetarianism in the form of quotes, food shots
and listing celebrities who have embraced vegetarianism
6.
7. • The application was launched and inspired
3,00,000 people across the web.
• The live tickr showed the recent pledgers
and inspired friends of friends to pledge to go
Veg.
• Successfully received 150+ vegetarian
pledges and the number still grows…