India's largest online movies on demand service provider.

2. REPOSITIONING
BIG FLIX

3. ABOUT THE BRAND
• BIGFLIX is India's largest online movies-on-demand service
provider.
• Started in 2008, initiated the DVD distribution service in India.
However, over a period of time with changing demands,
discontinued that service and put in all efforts into nurturing into a
movies-on-demand service.
• BIGFLIX gives viewers the liberty to watch movies across various
devices like PC, TV, mobile phones and tablets. They boast as the
preferred video on demand service for Apple.

4. To introduce
the concept of
‘Second screen’
To get more
registrations on
their website
Drive awareness
of catalogue
and features
Increase
Fan Engagement
& Interaction
THE OBJECTIVE
1 2 3 4

5. TWO FOLD APPROACH to achieve the objectives
THE STRATEGY
Tackle the objectives using a creative strategy
Create Top of Mind RecallUse visuals to attract fans & followers

6. THE EXECUTION
Introducing the concept of Second Screen via Facebook

7. Getting User registrations- Using Bitly Links on Facebook
THE EXECUTION

8. Getting User registrations - Using Bitly Links on Twitter
THE EXECUTION

9. Creating Awareness - Catalogue & Features
THE EXECUTION
Your modern DVD Library Showcasing convenience
based updates
Featuring elements
of every movie in a
minimalistic manner

10. THE EXECUTION
Increasing Customer Engagement on Facebook

11. Increasing Customer Engagement on Twitter
THE EXECUTION

12. Movie Enthusiasts
Birthday wishes to our favorite stars done in a minimalistic manner on Facebook

13. Movie Enthusiasts
Birthday wishes to our favorite stars done in a minimalistic manner on Twitter

14. INCREASE IN LIKES PER POST 400
INCREASE IN COMMENTS PER POST BY 500%
NEW ORGANIC FANS 1300
BITLY LINK CLICKS 670 +
INCREASE IN TWITTER FOLLOWERS TO 500
THE RESULT

15. THANK YOU