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Merken zijn de
                      uitgevers van morgen.
                                                         Case 7 Ditches TV




                              Ronnie Overgoor | @ronnieovergoor | ronnie@7ditches.tv | slideshare.net/ronnieovergoor



Wednesday, September 26, 12
Spreker. Presentator. Dagvoorzitter.
Wednesday, September 26, 12
Ondernemersboek van het Jaar.
Wednesday, September 26, 12
Trots.
Wednesday, September 26, 12
7 Ditches TV.
Wednesday, September 26, 12
Televisie nu.




Wednesday, September 26, 12
Wednesday, September 26, 12
Brood en spelen.
Wednesday, September 26, 12
GRP’s scoren.
Wednesday, September 26, 12
1.6 miljoen kijkers.
Wednesday, September 26, 12
Publiek Omroep Bestel.
Wednesday, September 26, 12
Misbruikt.
Wednesday, September 26, 12
Kabeldistributie.
Wednesday, September 26, 12
‘Kijker wil invloed over
                   wat ie te zien krijgt ..’
                              Onderzoek Intomart GFK i.o.v. kabelraden.nl.




                                           duss...
Wednesday, September 26, 12
Trends.




Wednesday, September 26, 12
Business tijdgeest.
                          Alles verandert | Modellen vallen om | Ethiek
                       Behoefte aan duiding | Transparantie | Media Savvy.




Wednesday, September 26, 12
BtB reclame.
Wednesday, September 26, 12
Merken zoeken verhalen.
Wednesday, September 26, 12
Niet meer alleen massa tv | En-En.
Wednesday, September 26, 12
Iedereen ‘geeft uit’ en doet ‘pr’.
Wednesday, September 26, 12
Televisie.
                       ‘Televisie is er om te laten zien wat gebeurt en zo
                         kennis en bewustzijn van kijkers te vergroten’
                                 Pierre Janssen in 1e aflevering Zomergasten.




Wednesday, September 26, 12
Wednesday, September 26, 12
Wednesday, September 26, 12
Wednesday, September 26, 12
Compilatie 7D.




Wednesday, September 26, 12
Programma’s.
Wednesday, September 26, 12
Thematiek.
                       Ondernemerschap | innovatie | media | duurzaamheid,
                            mensen | creativiteit | geld | carrière.




Wednesday, September 26, 12
Distributie.
                                                  IP.
                          PC | Laptop | Smartphone | Tablet | Connected TV.
                                      7dtv | vimeo | syndicated.




Wednesday, September 26, 12
Businessmodel.
                                 Sponsoring | contentmarketing.
                                           Producent.
                                 Formats binnen eigen omgeving.
                     Experimenteren met online tv tegen acceptabele kosten.




Wednesday, September 26, 12
Experimenteren.
Wednesday, September 26, 12
Merk.         7D.




                                      Kijker.




                       Samenspel met transparante regels.
Wednesday, September 26, 12
Rust, reinheid en
                                 regelmaat.
                        Rust in content | reinheid in ieders rol | regelmaat
                                          in aanwezigheid.




Wednesday, September 26, 12
Dank!




Wednesday, September 26, 12

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Social Stories: Merken als uitgever - 7 ditches TV