4. AIM
INSPIRE ATTENDEES ON THE
POSSIBILITIES OF DIGITAL MEDIA –
WITH PARTICULAR EMPHASIS ON
TWITTER.

5. PIETA HOUSE CASE STUDY

7. DARKNESS INTO LIGHT RAISED
OVER €800,000

8. REACHED OVER 4 MILLION PEOPLE
IN TWO MONTHS WITH OUR
MESSAGING

9. TRENDING ON TWITTER UNDER
FOUR DIFFERENT HASHTAGS AT
THE SAME TIME

10. ONLINE INCOME HAS INCREASED BY
A BREATHTAKING
8,000%

14. WHY IS YOUR ORGANISATION USING
SOCIAL MEDIA?

15. EXPLAIN THE NEED FOR
GOALS & STRATEGY

16. IT’S EASY TO MANAGE
YOUR TIME

17. NON-PROFITS ARE UNDERSTAFFED AND
OVER WORKED.
SHARE SIMPLE TIPS ON HOW TO MANAGE
THEIR TIME WHEN USING SOCIAL.

18. EARN THE RIGHT TO TALK ABOUT
YOUR FUNDRAISER

19. PIETA HOUSE’S ONLINE INCOME INCREASED
BY 8,000%. I EXPLAIN HOW, AND THE
BENEFITS FOR NOT TALKING ABOUT YOUR
FUNDRAISERS.

20. SENSITIVE SUBJECT?

21. WHEN WORKING TO CHANGE LIVES, NONPROFITS OFTEN TOUCH ON SENSITIVE
SUBJECTS.
CONTROLLING A CONVERSATION AROUND
SUICIDE WAS TOUGH AND I SHARE SIMPLE
TECHNIQUES ON HOW TO DO THIS.

22. SHARE YOUR VALUES

23. I BELIEVE THIS IS THE SIMPLEST AND MOST
EFFECTIVE WAY FOR A NON-PROFIT TO GAIN
SUPPORT.
I SHARE EXAMPLES OF SUCCESSFUL POSTS
THAT SIMPLY STATE AN ORGANISATIONS
VISION.

24. THE SECRET NOBODY TELLS YOU

25. IT’S ALL TRIAL AND ERROR.
NON-PROFITS OFTEN SEEM TO BE
INTIMADATED BY SOCIAL MEDIA. I LET THEM
KNOW THAT EVERYBODY IS CONSTANTLY
LEARNING FROM THEIR MISTAKES AND
SUCCESS.

26. ACT LIKE A PARENT

27. STRANGE ANALOGY BUT ONE THEY SEEM TO
GRASP. I ENCOURAGE NON-PROFITS TO
LOVE, INSPIRE, EDUCATE, LISTEN AND TALK
TO THEIR FOLLOWERS.
IF YOU DO THIS, YOU WILL BUILD A
RELATIONSHIP THAT IS EXTREMELY STRONG.

28. RESPOND DON’T REACT

29. SOMETIMES NON-PROFITS ARE SUBJECT TO
MUD SLINGING COMMENTS THAT ARE
COMPLETELY FALSE.
I TRY TO STRESS THAT IT’S ESSENTIAL TO
RESPOND AND NOT REACT. ONCE YOU REPLY,
IT’S OUT THERE FOR THE WORLD TO SEE.

30. IN THE EVENT OF…

31. HERE I DISCUSS WHAT TO DO IF YOUR
ORGANISATION HAS POSTED SOMETHING
INAPPROPRIATE.
I SHARE A STORY FROM PIETA HOUSE

33. TWITTER CASE STUDIES

34. THE BASICS
EVERYTHING YOU NEED TO KNOW TO GET
STARTED WITH TWITTER

35. HOW TO WRITE GREAT POSTS

36. HOW TO WRITE GREAT POSTS
EXAMPLES

37. HOW CAN YOU FUNDRAISE ON
TWITTER?

38. HOW CAN YOU FUNDRAISE ON
TWITTER?
EXAMPLES

39. HOW OFTEN SHOULD I ASK MY
DONORS FOR MONEY VIA TWITTER?

40. HOW OFTEN SHOULD I ASK MY
DONORS FOR MONEY VIA TWITTER?
EXAMPLES

41. STATISTICS

43. SUGGESTIONS BASED ON THEIR
OWN TWITTER USE

45. Q&A HELD ON TWITTER ON
WEDNESDAY 19TH FEB
#SOCIALENERGY

47. BEST PRACTICES, STATISTICS,
ADVERTISING SOLUTIONS ETC.