Texas ad grad class 2.17.2012
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Presentation prepared for Texas AdGrad Social Media Class- Spring 2012.
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Texas ad grad class 2.17.2012
- 1. TEXAS ADGRAD DISCUSSION Social Dis5llery, Inc.
- 2. INTRODUCTION Social media marke5ng agency Founded April 2011 HQ in Aus5n, TX 5 employees *Provide professional social media services for Spredfast, named one of five Superior SMMS by Mashable & recognized as leaders in social media by Forrester
- 3. KNOW WHERE YOU ARE HEADED Percentage of Social Media Jobs in the US
- 4. KNOW WHERE YOU ARE HEADED Average Social Salaries
- 5. WHERE TO WORK Agency, client-‐side or independently
- 6. HOW DOES THIS RELATE TO ADVERTISING?
- 7. #DIGITAL STRATEGY Goal/Objec5ve > Strategy > Implementa5on
- 8. SOCIAL STRATEGY Iden5fy the goal “Right now we are pushing a lot of content but we are seeing ligle engagement beyond clicks and views. How can we encourage our network to be more ac5ve with comments and replies?” – Texas AdGrad student. 1) Goal: Increase conversa5onal engagement within our network 2) Strategy (The fun part!) 3) Insights (TBD)
- 9. SOCIAL STRATEGY Iden5fy implementa5on tac5cs #1 Improve social communica5ons ü Publish unique content across social channels ü Use tools to extend the reach when relevant: hashtags, Twiger handles, (@) link on Facebook ü Increase reac5ve publishing #2 Posi5on Texas AdGrad as thought leaders ü Engage with industry influencers ü Organize an event or campaign ü Highlight & promote UT specific stories
- 10. #1 IMPROVE SOCIAL COMMUNICATIONS Publish unique content across social channels
- 11. #1 IMPROVE SOCIAL COMMUNICATIONS Use tools to extend reach when relevant #Hookem: TexasAdGrad students took home 15 @AdFedAus5n’s #Addys last week: bit.ly/x4qkiz
- 12. #1 IMPROVE SOCIAL COMMUNICATIONS Use tools to extend reach when relevant #Krap announces new #BrandMascot who bagles low self-‐esteem: bit.ly/zoMRAD (via @Crea5vityMag)
- 13. #1 IMPROVE SOCIAL COMMUNICATIONS Publish unique content across social channels Spredfast Implementa5on
- 14. #1 IMPROVE SOCIAL COMMUNICATIONS Increase reac5ve publishing
- 15. #2 POSITION TEXAS ADGRAD AS THOUGHT LEADERS Engage with Industry Influencers Social Profile Interac5on History
- 16. #2 POSITION TEXAS ADGRAD AS THOUGHT LEADERS Organize an event or campaign Texas Crea9ve Cri9que ü Cross promote -‐ send email reminder providing social content to team ü Include links, key people, hashtags & content ü Live twee5ng – thank agencies & influencers for suppor5ng Texas Adver5sing ü Create Editorial Calendar – create messaging plan before hand and assign content to unique users ü Measure campaigns -‐ create a unique content label ü Spring 2012 Cri5que
- 17. #2 POSITION TEXAS ADGRAD AS THOUGHT LEADERS Highlight & promote UT specific stories Original Content: ü Texas AdGrad Spotlight ü Photos from events ü Honors and awards ü Journal publica5ons ü Conference agendance
- 18. SOCIAL STRATEGY Understand the metrics #1 Engagement: Click, #2 Reach: Number of #3 Ac9vity: Number of share, retweet, impressions & poten5al pieces of content men5on, comment, like reach of your message published
- 19. SOCIAL STRATEGY Social strategy insights ?
- 20. SPREDFAST CAPABILITIES Connects with many social plaqorms
- 21. SPREDFAST CAPABILITIES Educa5onal Capability Presenta5ons
- 22. SOCIAL STRATEGY Where does the social strategist fit in?
- 23. UPPER DECK SOCIAL PANEL Join us to celebrate our 1st Anniversary Let us know: info@socialdis5llery.com @SocialDis5ller
- 24. Follow Us! Contact: Kristen Sussman ksussman@socialdis5llery.com @KrisSuss 512.344.2015 Leigh Pankonien lpankonien@socialdis5llery.com @LeighAus9nPank 512.344.2016 @SocialDis9ller Facebook.com/SocialDis9llery Social Dis5llery, Inc. | Social Media Marke5ng Agency | 1105 North Lamar Blvd., Aus5n, TX 78703 | www.socialdis5llery.com