Download your FREE 93-page Ebook 'Facebook Marketing 2013' here: http://social4biz.linktrackr.com/t/0 (Copy and paste the link to your browser). With over 1 billion Facebook users, businesses can no longer deny the importance of embracing Facebook Marketing, especially the importance of posting on Facebook to drive engagement. Unfortunately, many businesses who have taken that first step and created a Page are not knowledgeable on the types of postings which will create this engagement amongst their fans and potential customers. This presentation discusses how to create awesome postings on Facebook which will have your fans coming back for more, time and time again. Enjoy!

1. Posting on Facebook
8 Types of
Fantastically
Engaging Posts!

2. Facebook Marketing 2013
This
presentation
is
an
Excerpt
from
Jo
Barnes’
Detailed
Ebook,
“Facebook
Marketing
2013”.
To
get
your
FREE
copy
of
this
comprehensive,
93-­‐Page
Guide,
please
click
on
the
link
below:
Facebook Marketing 2013

3. 1.! Attention Grabbing Image Posts
Great
images
grab
attention
and
encourage
engagement.
1. Powerpoint
-­‐
great
for
creating
easy
shapes
and
text-­‐based
images
2. Picmonkey.com
-­‐
great
for
editing
images
3. Piktochart.com
-­‐
great
for
building
infographics
easily

4. 2. Call-to-Action Posts
All
posts
should
have
an
element
of
call
to
action
on
them
e.g.
like
this
post,
share,
comment,
click
the
link
etc.

5. 3. Promotional Posts
These
can
be
free
promotions,
offers,
discounts,
launches
or
anything
that
you
want
to
promote.
Make
sure
they’re
attractive,
creative
and
enticing.
You
could
Pirst
entice
people
to
a
free
offer
and
later,
introduce
them
to
a
sales
promotion.

6. 4. Inclusive Posts
Remember
to
share
other
people’s
Facebook
posts,
blog
posts
etc.
It’s
not
good
enough
though
to
simply
share;
you
also
need
to
explain
why
it’s
a
great
post/article.
Remember,
the
goal
here
is
to
give
great
value
to
your
followers,
but
they
also
want
to
hear
your
opinion.

7. 5. Conversational Posts
Conversational
posts
are
written
to
encourage
visitors
to
join
in
a
conversation.
It
would
typically
be
a
question;
why
does
your
audience
think
X,
what
are
your
audiences
favourite
Y
etc.

8. 6. ‘How-to’ Posts
These
are
posts
which
are
a
step-­‐by-­‐
step
instruction
on
how
to
do
something.
It
might
be
a
video,
article,
status
update
or
an
image.
Don’t
forget
to
include
a
call-­‐to-­‐
action!

9. 7. Habitual Posts
What
better
way
to
get
people
coming
back
time
and
time
again
to
your
Page
than
to
create
habitual
content!
E.g.
bring
in
an
expert
weekly
to
answer
questions,
have
a
Tuesday
Tip,
every
Wednesday
at
6pm
you
discuss
the
latest
tools
in
your
industry
or
maybe
have
a
photo
of
the
day.

10. 8. Crowdsourcing Posts
Last
but
not
least
are
posts
which
feature
fans
and
customers!
To
include
your
customers
in
your
business
is
hugely
powerful
and
will
have
fans
coming
back
time
and
time
again
to
your
Page,
sharing
your
content
(particularly
where
they
have
been
featured)
and
telling
all
their
friends
about
you!

11. Facebook Marketing 2013
This
presentation
is
an
Excerpt
from
Jo
Barnes’
Detailed
Ebook,
“Facebook
Marketing
2013”.
To
get
your
FREE
copy
of
this
comprehensive,
93-­‐Page
Guide,
please
click
on
the
link
below:
Facebook Marketing 2013

12. About
the
Slideshare
Author:
Hi
there
-­‐
My
name
is
Noelle
Leahy
and
i’m
a
Social
Media
Facilitator
and
Trainer
who
is
passionate
about
the
power
of
Facebook
for
marketing
all
types
of
business.
Please
connect
with
me
below!
My
Website
My
Facebook
Page
My
Twitter
ProPile
My
LinkedIn
ProPile