SoMeT14AU presentation that took place in July 2014 in Barossa, South Australia About SoMeT = A new model for destination marketing. SoMeT is a program that gathers the top destination marketers from around the globe. SoMeT conferences take place three times a year in Europe, Australia, and United States. Follow SoMeT on Twitter: https://twitter.com/SoMeTourism Like SoMeT on Facebook: https://www.facebook.com/SoMeTourism Learn about where the next SoMeT global conference is taking place http://www.sometourism.com/

2. Our mission

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Our Community creates rich relevant content
Over 80% of the reviews on
Yelp are 3 stars or more
Every review is tied back a
detailed profile
It’s a true community with lots
of engagement:
- voting on reviews (useful,
funny, cool)
- Friends online and off
- compliments, message
boards, messaging

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7. Yelp is now in 27 countries around the world

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Yelp Metrics

9. Increasing mobile-centric across every category

10. The largest technology companies feature Yelp
content: Apple, Amazon, Bing, Yahoo

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The power of local reviews – Apple Maps

12. Yes, Yelp’s now in your car and even on your
watch

13. Additional Yelp Content partners

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How does it work?: VisitLondon

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Rich detailed commentary from Locals

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VisitGreenville

18. Building great local experiences is easy with Yelp’s open APIs
Visit yelp.com/developers and click “Get
Started” to get instant API access
Start writing code
Yelp API Features:
- Search for businesses, leveraging same search algorithm as Yelp site
- Yelp ratings and reviews, photos, deals and more
- New in 2014:
• 10,000 calls per day immediately
• Ability to cache content (7 day refresh required)
• Mobile support

19. Dave Scheine
Yelp APAC
dscheine@yelp.com
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Contact