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Key Events in Australian (Micro-)Bloggingduring 2010 Axel Bruns / Jean Burgess ARC Centre of Excellence for Creative Industries and Innovation, Brisbane a.bruns@qut.edu.au – @snurb_dot_info je.burgess@qut.edu.au –  @jeanburgesshttp://mappingonlinepublics.net – http://cci.edu.au/ Thomas Nicolai / Lars Kirchhoff Sociomantic Labs, Berlin thomas.nicolai@sociomantic.com / lars.kirchhoff@sociomantic.com http://sociomantic.com/
Project: New Media and Public Communication ARC Discovery (2010-12) – A$410.000 Axel Bruns (CI), Jean Burgess (SRF) – QUT, Brisbane Lars Kirchhoff, Thomas Nicolai (PIs) – Sociomantic Labs, Berlin Project blog: http://mappingonlinepublics.net/ Year 1		Year 2		Year 3 Social network sources: ,[object Object]
Flickr
 Twitter
 blogsResearch tool development and baseline data Baseline information: ,[object Object]
 content creation    statistics
 patterns in terms    and themes
 baseline social    networking map
 interconnections    between social    network spacesContent creation patterns Changes over time: ,[object Object]
 regular / seasonal    patternsCluster profiling: ,[object Object]
 lead usersFocus on specific events Cultural dynamics: ,[object Object]
 communication    across clusters
 thematic discourse    analysis
 relationship with main-   stream media coverageResearch tools: ,[object Object]
 content scraper
 content analysis
 network analysis,[object Object]

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Key Events in Australian (Micro-)Blogging during 2010