1. Urk Kuldar Inc. & Toyota Motor Company
Joint Venture

2. Shaun Calvin
CEO Urk Kuldar Inc.

3. Should Urk Kuldar Inc. enter into a Joint
Venture with Toyota Motor Company to
design and manufacture a specialized, all
terrain, armored vehicle?

4. The Situation

In 2012 Urk Kuldar Inc. turned down an
estimated $25 million in contracts because
of their location

Unable to operate in required terrain

Would need specialized vehicles

5. Specialized Vehicles,
Specialized Problems

Expensive

Too specialized

Limitations

Multipurpose option costs $4 million each

Market is limited in options

6. Why Toyota

Urk Kuldar Inc. 
Hilux with only a
uses primarily few modifications
Toyota Hilux and went through
Tundra “Impassable”

Highly satisfied terrain to become
with current motor the first automobile
pool driven to the North
Pole

7. http://youtu.be/5rOGmGXcR7M
Top Gear UK Toyota Hilux taken to North Pole
Toyota Tundra

8. Urk Kuldar Inc. History

Started as Urk Kuldar 
One of the largest
Securities October private security
2000 companies in the

Started by Mogg world
Bonecutta 
Third highest client

Shaun Calvin took satisfaction rating in
ownership May 2006 the world

January 2008 Urk 
2012 profits were $6
Kuldar went Public as Million
Urk Kuldar Inc.

Current estimated
worth: $71.2 million

9. Urk Kuldar SWOT Analysis
Strength Weakness

Excellent reputation 
Relatively small

Highly trained 
Can not effectively
Personnel offer all services in

Experienced all regions and
Management environments.

International 
Limited
Recognition
Manufacturing
Capabilities

10. Opportunities Threats

Relatively untapped 
Competition from
markets available larger, more well

Rising need for established
private securities companies
world-wide 
Competition with

Expansion available higher operations
into other fields capacities

Large quantity of

Surge of new
trained workforce to competition offering
draw from cheaper services

11. Toyota History

Started 1933 by 
2006 Surpassed GM
Kiichiro Toyoda as worlds larges
automaker by 128000

Founded in Japan
vehicles

1935 produced A1 car 
Current President:
& G1 Truck
Akio Toyoda

Toyota Crown first 
In 2012 reported
Japanese vehicle to
283.5 billion in profit
be exported

2003 produced 6.78
million vehicles,
second only to GM

12. Toyota SWOT Analysis
Strength Weakness

Wide range of car variants to 
Immense competition
offer
from world class
One of the oldest car
competitors

manufacturers which brings
high brand awareness 
Lesser grip in

Highly diversified product European market as
portfolio
compared to other car
World class R&D and
manufacturers

Engineering capabilities

High brand awareness and
market presence in the
international market

Product known for durability

13. Opportunities Threats

Expanding Automobile 
Intense competition in the
market and opportunities market leading to
for launching new saturation
products

Competition offering

Concentrated efforts in innovative features at
hybrid segment can help lower price
Toyota become a market
leader

New entrants in the same
segment with better

Augmenting worldwide features and lower price
distribution and servicing
network to increase

Car manufacturers
market penetration catering to high ended
customers

14. Recent Toyota Issues

Recalled 6.5 million vehicles for problems
with the acceleration peddle during late
2009 and early 2010

Recalled 7.4 million vehicles due to fire
hazard caused by electrical issues in
October 2012

In 2011 an earthquake hit Japan,
disrupting the their ability to manufacture
these parts. As a result of this interruption,
production in the US dropped to 30%
capacity

15. Urk Kuldar Inc. Risks

Could lose $4 million after selling related
assets

Damaged Reputation

Loss of future clients

Loss of some current clients

Total losses could be close to $8 million

16. Urk Kuldar Inc. Benefits

Supplied a fleet of the new vehicle for the
cost of manufacturing

Gain ability to accept contracts in
previously regions previously unavailable
worth around $25 million/year

Receive 20% of total profits from sales
estimated at $1.4 billion

Improved reputation

17. Toyota Benefits

New vehicle to sell, nothing else like it

Marketable to government, security and
industrial sector

These sectors will still spend for this
product even when the public has cut back
on buying other models.

Improved reputation for quality

Significant profit

18. Recommendation
We recommend that Urk Kuldar Inc.
participate in this joint venture with Toyota
Motor Company in both designing and
marketing of the new vehicle. In addition we
recommend using our manufacturing facilities
in place of those in Japan to produce
necessary parts for assembly to prevent any
unforeseen break in supply from overseas.

19. Works Cited
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2013. <http://www.csmonitor.com/Business/In-Gear/2012/1011/Toyota-recall-involves-record-number-of-cars.-Is-yours-
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"History of Toyota." Toyota Global. Toyota, 2013. Web. 17 Jan. 2013. <http://www.toyota-global.com/company/history_of_toyota/>.
"Overview." Toyota Global. Toyota, Mar. 2012. Web. 18 Jan. 2013. <http://www.toyota-global.com/company/profile/overview/>.
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plants_n_844585.html>.
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