1. From brainstorming to
Product Development
francesco fullone
ff@ideato.it
@fullo / @ideato
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2. the Brainstorming
process
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3. meet entrepreneurs
with a great
big idea
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4. uncover the processes needed
to reach “the solution”, or
even better the “Unique Value
Proposition”
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5. Invalidate the idea
!
- with real users
- with analytics
- with interviews
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6. reduce the idea
complexity
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7. reduce the idea
complexity
removing the “waste”
“drawing” its process
focusing on “Unique Value Prop.”
splitting it in smaller “User Stories”
identify the “personas”
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8. Value Proposition Canvas
gain
products &
gains
creators
services
!
customer
jobs
pain
relievers
pains
http:/
/www.flickr.com/photos/osterwalder/
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9. don’t use technology and don’t
talk about technologies
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10. use, or produce, a business
model canvas (or a lean canvas)
as a starting point
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11. identify the product
owner and write
user stories/
scenarios with him
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12. P
V
!M
using paper
prototypes sketch an
approximative
interface, mapping
all the user stories
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13. P
V
!M
simulate with paper
prototypes the
application streams
and map on them all
the “personas” you
identified
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14. Product
MVP development
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15. test the MVP
assumptions
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16. Don’t write code!
be your code: concierge
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17. The concierge minimum
viable product is inefficient
at solving a problem
!
but it’s not a long term solution for
customers, it’s a short term solution to
help you learn how to solve customer’s
problems.

18. (if possible) test the
paper prototype on
users
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19. then... build MVPs
more than one if needed
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20. the planning process
(re-iterate as your wish)
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21. use a kinda-SWOT analysis
on Unique Value Proposition
to prioritize user stories in
the MVP building process
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22. Tech
approach
2
UVP (s/o)
1
complexity
(w/t)
3
4
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23. Biz
approach
1
UVP (s/o)
2
complexity
(w/t)
3
4
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24. kanban board
to do
doing
done
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25. brainstorming
with PO
agile/lean
processes
test the MVP
assumptions
build MVPs
more than one if
needed
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26. brainstorming tools
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27. whiteboard, pencil,
paper & post-it
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28. Questions?
skype: ffullone
twitter: fullo
email: ff@ideato.it
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