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The Backstory on Smashwords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Will ebooks replace print books?
Ebooks are just another format ,[object Object],[object Object],[object Object]
The Past and Present of Ebooks
Ebooks bombed in the ‘90s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wholesale ebook revenues 2002-2009 Data:  AAP http://www.publishers.org/documents/S12008Final.pdf plus recent sales data.  2009 is an estimate based on YTD percentage growth rate Jan-Aug 2009, multiplied by 2008 sales
Year over year monthly sales growth, ebooks vs. all books, 19 months Data:  AAP http://www.publishers.org/
Ebooks as a percentage of overall book sales
Stats understate what’s really happening ,[object Object],[object Object],[object Object]
Why ebooks are hot ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why ebooks will become  more  popular than paper books ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit:  http://alittlehut.blogspot.com/2007/12/decorations-la-tinker-toys.html
The ebook opportunity for authors
Ebook opportunity for authors and publishers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image credit: http://photography.cemalkin.com
The virtuous cycle of ebook economics Larger available  market Low Cost More sales & profit
Ebook Production
Planning your move to ebooks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ebook devices (and customers)  shapeshift text ,[object Object],[object Object]
Planning your move to ebooks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-format is essential ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ebook format primer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Most popular ebook formats Learn more:  http://blog.smashwords.com/2009/03/why-multi-format-ebooks-matter.html
Preparing conversion from p- to e- ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Multi-format conversion options For Brave Souls  -  Google:  Conversion Tools which leads to first result:  http://wiki.mobileread.com/wiki/E-book_conversion Smashwords  – One to many
Ebook publishing, distribution, marketing and selling
The print book supply chain compared to ebook supply chain printer Print Publisher  Shipper/w/d customer bookseller customer ebookseller customer ebookseller E-distributor customer E-publisher E-publisher E-publisher remainder pass along Used bookstores PRINT BOOKS   EBOOKS
Ebook distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Smashwords publishes and distributes ebooks More logos coming!! author
Ebook pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The power (and danger) of FREE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ebook marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final words ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for listening! Q&A Where to find Mark Coker: Web:  www.smashwords.com Blog:  blog.smashwords.com HuffPo:  huffingtonpost.com/mark-coker Twitter:  @ markcoker Email:  first initial second initial @ smashwords.com

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Rise Of Ebooks - Self Publishing Book Expo 11-7-09

  • 1.  
  • 2.
  • 3. Will ebooks replace print books?
  • 4.
  • 5. The Past and Present of Ebooks
  • 6.
  • 7. Wholesale ebook revenues 2002-2009 Data: AAP http://www.publishers.org/documents/S12008Final.pdf plus recent sales data. 2009 is an estimate based on YTD percentage growth rate Jan-Aug 2009, multiplied by 2008 sales
  • 8. Year over year monthly sales growth, ebooks vs. all books, 19 months Data: AAP http://www.publishers.org/
  • 9. Ebooks as a percentage of overall book sales
  • 10.
  • 11.
  • 12.
  • 13. The ebook opportunity for authors
  • 14.
  • 15. The virtuous cycle of ebook economics Larger available market Low Cost More sales & profit
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. Most popular ebook formats Learn more: http://blog.smashwords.com/2009/03/why-multi-format-ebooks-matter.html
  • 23.
  • 24. Multi-format conversion options For Brave Souls - Google: Conversion Tools which leads to first result: http://wiki.mobileread.com/wiki/E-book_conversion Smashwords – One to many
  • 25. Ebook publishing, distribution, marketing and selling
  • 26. The print book supply chain compared to ebook supply chain printer Print Publisher Shipper/w/d customer bookseller customer ebookseller customer ebookseller E-distributor customer E-publisher E-publisher E-publisher remainder pass along Used bookstores PRINT BOOKS EBOOKS
  • 27.
  • 28. How Smashwords publishes and distributes ebooks More logos coming!! author
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Thank you for listening! Q&A Where to find Mark Coker: Web: www.smashwords.com Blog: blog.smashwords.com HuffPo: huffingtonpost.com/mark-coker Twitter: @ markcoker Email: first initial second initial @ smashwords.com